www.meramedicare.com

CUSTOMER RETENTION STRATEGIES

ANUJ YADAVIIT MADRAS

Introduction

• Customer retention

– Serving a customer in such manner that a long life

relationship is built and customer come over and over

again.

• Studies show that customer retention is directly related to profit.

• For a startup building a loyal customer base is more important for

sustained growth.

Possible Customer

Retention Strategies

Loyalty Program

Coupons•Exclusive coupon inside every delivery package.

• This coupon can be used on next purchase.

•Coupon value will depend both on order value and on

the frequency of orders.

Benefit for mera medicare

• This will urge customers

to shop back.

• More chances to serve

customer in a better way.

Benefit for customers

• Each time customer will

place an order he/she will

get comparatively higher

discount.

Loyalty cards• Loyalty cards will be issued on the fifth order or order

value of Rs 1000 whichever comes first.

• Free shopping points of 1/5 value of shopping amount will

be credited to card.

• Cards can be couriered directly to customer’s address.

Benefit for customers

• Card holders will get monthly free check-up at home.

• Cash benefits.

• Ordering ease.

• Promotional cash for first use.

Health-tips Via E-mail

•Customers can be subscribed for automatic health-tips via email.

•Health tips will be related to the disease or symptom customer

mentioned in previous purchase.

•This social marketing initiative can create a buzz as mera medicare

will position itself as a care taking firm.

•The brand mantra for such a initiative can be stated as

“We don’t just sell, we care”

Cash Rebate

•The mantra to success in such a high competitive market is to sell

at minimum possible price.

•If not, then offer some amount in the form of cash back to lure back

the customers again.

• Online customers are mostly divided loyalists. They purchase from

the seller who offer products and services at minimum possible

price.

•Mera medicare can engage these divided loyalists with the help of

cash-back offers and later with help of excellent customer service

turn them into undivided loyalists.

Customer Attention

•Leaving the customer unattended for a long time can

result in ultimate loss of a customer.

•Mera medicare can engage the customer by some or

the other means.

•This includes e-mail marketing, planned checkups,

organising medical camps sponsored by the company

etc.

Free Planned Checkup Of Loyal

Customers

•Monthly check-ups can be arranged by collaborating

with local doctors.

•This will solve the problem of leaving customer

unattended.

•This will set apart mera medicare from all the mhealth

startups.

Excellent Customer Service

•Customer service is a key to success for any business

but for a mhealth startup this will play a critical role as

health is related to it. The company mission and vision

can be formed around the “care” word.

•Servicing the customers will include everything from

sending them quality products at time and enquiring

them about their health.

Overall a Smart Choice

THANK YOU

InnovativePassionate

Team

TransparentEfficient