mend it better brochure

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Does your TablecloTh neeD a new

life?

have your favoriTe Jeans

seen beTTer Days?

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DiD MoThs Picnic on

your sweaTer?

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worn ouT elbows?

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holes in your heels?

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The book behind the fixes . . .

Coming

January

2012

MenditBetter.indd 1 5/6/11 11:33:17 AM

Mending for a New GenerationIf you think mending is a chore, think again. It’s a trend! From New York to Des Moines to San Francisco, people are learning to “upcycle” frayed favorites and thrift-store finds at websites like Sewing Rebellion and community events like Swap-O-Rama-Rama. Even Martha Stewart mends. After all, sewing is hot, and self-sufficiency, green living, and frugality are top-of-mind most everywhere.

A rip isn’t the end, it’s the beginning! These trends and imperatives come together in the most practical, lighthearted way in Mend It Better, from popular craft blogger Kristin M. Roach. Bolstered by a fine arts degree in painting and a childhood spent exploring her Grandma Phyllis’s crafting stash, Roach takes mending to a whole new level. Mending à la Roach is about the opportunity to give a garment a whole new life with a fresh look and artful embellishment.

How to mend with flair and skillUnlike other books, Mend It Better covers mending’s creative and technical aspects. Roach’s personable, step-by-step instruction offers everything readers need to know to repair, upgrade, and also preserve clothes: basic hand-sewing skills, hemming, patching, darning, tricks for beadwork and other accents, decorative stitching, fabric care, and much more.

Alongside are ideas and stories from other inspired crafters. The colorful reverse appliqué technique of Panama’s Kuna Indians makes a patch to be proud of. And the “What-a-Mess Dress,”snapped up for a dollar—thank goodness for tears and missing buttons!—looks pretty fine post-repair with some heels and a vintage pin to adjust the fit.

Both reference and inspiration, Mend It Better is a must-have for sewers, crafters, and greener-living aspirants of every stripe.

Mend It BetterFull-color; photographs and illustrations throughout;

224 pages; 7 x 8

Hardcover with padding: $18.95 US / $22.95 CAN

ISBN: 978-1-60342-564-3; No. 62564

eBook available

Kristin M. Roach, creator of the popular website Craft Leftovers, enjoys teaching art classes, organiz-ing community art programs, and inspiring others to live creatively. Her designs have been featured in a variety of publications, including Interweave Knits, KnitScene, Craft, and the book Button It Up, by Susan Beal. She lives in Ames, Iowa.

• “Mend It Better Mend-In” author events at bookstores, craft shops, boutiques, community centers, and libraries• Promotion and author workshops at craft shows like Maker Faire• Blog tour including sites like Craft, WhipUp, CraftGossip, CraftyPod, Craft Sanity, and One Pretty Thing• Social media interaction with contributors, author, and fans• Mending Challenge on MendItBetter.com and author website CraftLeftovers.com• Interviews in craft, sewing, and lifestyle magazines and radio shows

Publicity Contact: Alee Marsh (413) 346-2116 or [email protected]

The Author

Come visit our blog! www.insidestorey.blogspot.com

Publicity & Promotion

To order, please see your sales representative or call (800) 722-7202. Storey books are distributed in Canada by Thomas Allen & Son, LTD, (800) 387-4333.

Photos © G

reg Nesbit Photography


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