member profile 2010
TRANSCRIPT
2010 Member Profile Webinar
Jessica LautzMay 20, 2010
Methodology
• 93 question survey• Mailed hard copy to 58,022 members• Emailed copy to 43,869 members• Received 6,830 surveys• Response rate of 6.7 percent• Incentive a drawing for $$• Oversamples: 8 states and 2 locals
Business Characteristics
What do our members do?
• 25 percent brokers• 17 percent broker
associates• 59 percent sales agents
Primary Specialty Area
Secondary Specialty Area
Years of Experience in Real Estate
Number of Personal Assistants
ALL REALTORS
®
Broker-Owner
(without selling)
Broker-Owner
(with selling)
Associate Broker
Manager (without selling)
Manager (with
sellling)Sales
Agent
None 83% 64% 70% 82% 71% 73% 87%
One 14 32 24 15 16 18 11
Two 2 3 4 2 2 6 1
Three or more 1 2 2 1 10 2 0
Make a Difference
• 25 percent members of an affiliate
• 44 percent have a designation
• 24 percent have a certification
Will Remain Active in Real Estate for Two More Years by Experience
All Members 2 years or less 3 to 5 years 6 to 15 years16 years or
more
Very certain 74% 69% 72% 75% 76%
Somewhat certain 18 23 20 17 17
Not certain 8 8 8 8 7
Business Activity
Business Activity
2009 Survey 2010 Survey
Properties appraised 200 200
Transaction sides 7 7
Percent of members who had a transaction involving a foreclosure
41% 48%
Percent of members who had a transaction involving a short sale
28% 40%
Brokerage sales volume $1.2 million $1.2 million
Number of properties managed 40 33
Transaction Sides
Most Important Factor Limiting Clients
RESIDENTIAL SPECIALISTS
ALL
REALTORS® AllBroker/ Broker
AssociateSales
AgentCommercial
SpecialistsDifficulty in obtaining mortgage finance 34% 33% 34% 32% 48%Expectation that prices might fall further 23 23 22 23 19
Low consumer confidence 13 13 16 11 12Difficulty in finding the right property 11 12 9 13 8No factors are limiting potential clients 7 7 7 8 7
Concern about losing job 6 6 6 6 1
Ability to sell existing home 1 1 1 1 0Expectation that mortgage rates might come down
0 0 0 1 1
Other 5 5 5 6 3
How Recent Home Buyers are Viewing Their Home Purchase
Where Clients Come From
• 18 percent repeat business from past clients
• 20 percent referrals• Only 36 percent of
members report any business from an open house
Technology
Changes in Technology
Communication Source 2009 Survey 2010 Survey
Realtor website 60% 63%
Realtor blog 7 10
Realtor blog for members 29 and younger
6 18
Use of social media 35 51
Use of social media for members 50 to 59
32 52
Blog Use
ALL REALTORS® AGE2010
Survey2009
Survey 29 or younger 30 to 39 40 to 49 50 to 59 60 or olderHave a blog 10% 7% 18% 16% 12% 9% 6%Do not have a blog 77 80 63 67 71 78 85Do not have a blog, but plan to in the future
12 13 17 16 16 12 8
Social Media Use
ALL REALTORS® 29 or younger 30 to 39 40 to 49 50 to 59 60 or older
Yes 51% 79% 72% 63% 52% 34%
No 36 12 19 25 36 51No, but plan to in the future
12 8 8 12 11 14
Firm Web Presence
Median Amount Spent on Website
Inquiries from Website
ALL REALTORS®
Broker-Owner (without selling)
Broker-Owner (with selling)
Associate Broker
Manager (without
selling)Manager
(with sellling) Sales Agent
None 27% 16% 24% 20% 17% 19% 31%
1 to 5 inquiries 35 25 31 36 31 33 376 to 10 inquiries 12 4 10 15 19 1211 to 20 inquiries 9 6 10 10 10 6 821 to 50 inquiries 7 12 10 7 8 10 651 to 100 inquiries 4 6 6 5 7 2 3More than 100 inquiries 6 31 9 7 26 10 4Median (inquiries) 4 20 4 4 12 5 3
Inquiries from Website by the Amount Spent to Maintain
Percent of Business from Website by the Amount to Maintain
Income and Expenses
Compensation Structures
REAL ESTATE EXPERIENCEALL
REALTORS® 2 years or less 3 to 5 years 6 to 15 years16 years or
morePercentage commission split 69% 83% 80% 69% 60%
100% Commission 18 9 12 19 22Commission plus share of profits
3 3 3 3 3
Salary only 2 1 1 2 2Salary plus share of profits/production bonus
3 2 1 2 5
Share of profits only
1 1 0 0 2
Other 4 3 2 4 6
Commission Split by Years of Experience
Median Gross Annual Income, 2009
Median Net Annual Income, 2009
Median Gross Annual Income, 2009
Median Net Annual Income, 2009
Expenses in 2009
Total Expenses $5,480
Business Use of Vehicle 1,580
Technology 720
Professional Development 700
Administrative 690
Marketing of Services 690
Median percent spent on online marketing 10 percent
Business Promotion 670
Affinity/Referral Relationship 0
Office/Lease Building 0
Office and Firm Affiliation
Where do our members work?
What type of firm?
• Typical firm size 29 brokers and agents– Typical firm has 1 office– Typical office size has 24
brokers and agents
• 5 years typical tenure at firm
• 12 percent worked at a firm that was bought or merged
Relationship to the Firm
Benefits from the Firm
2010 Survey EmployeesIndependent
Contractors
Paid vacation/sick days 12% 40% 10%Errors and omissions (liability insurance) 11 28 10 Health insurance 6 45 2 Pension/SEP/401(K) 3 31 1 Life insurance 3 31 1 Dental insurance 3 28 1 Disability insurance (long-term care) 2 19 1 Vision care 3 20 1 Other 2 5 1 None 73 30 77
Demographics
Who are our members?
• Typical member: – 54-years-old– 57 percent are female– 48 percent at least a Bachelor’s degree– 1/3 had a prior career in management,
business, financial and sales/retail– 77 percent real estate is only occupation– Household income in 2009--$89,100 – 45 percent real estate is primary source
of income for household
Where to Find Your Copy
Via the “Right Tools, Right Now” webpage:http://www.realtor.org/prodser.nsf/RightTools/ResearchTools?OpenDocument
OR
Via the Realtor.org Store:http://www.realtor.org/prodser.nsf/products/E186-45-09?OpenDocument