Home Ownership Matters

Member Board Election Training

Elections!

So many choices ….

And elections every six months!

But here is what people are really paying attention to…..

Getting Attention

• Repeat, Repeat, Repeat• Consistent Message and Branding• Facts, Ideas and Examples • Persistence on Issues

Visibility + Credibility + Leadership = Engagement & Results

The Road to Map to REALTOR® Success: The Toolbox

• Press Release template• Opinion/Editorial “Op/Ed” Templates• Ipsos-Reid Survey• Issue Summaries• Home Ownership Matters ads• Board leadership Meetings with Candidates• Candidate survey• Candidate Debate/Breakfast Meetings

Visibility

• A Natural for Realtors• Press Releases• Op-Eds• Home Ownership Matters Ads

Credibility

• Knowledge of the sector• Knowledge of the community• Facts and data – Ipsos-Reid• Issue Summaries

Leadership

• Issue Summaries and Recommendations• Candidate Surveys• One-on-One Candidate Meetings– How to do it

• Board-sponsored Debate/Breakfast Meetings– How to do it

Timing

April 21 – October 6, 2011– Press Release: April 25th - May 13th– Op-Eds: beginning of each month – Ads: July-September– Candidate & Board Meetings: August-September– Candidate Surveys: August – Candidate Debate/Meetings: August-September

Post-election– Congratulations letter– Schedule follow-up meeting within 30-90 days

More Information and Materials

• REALTOR® Guide to Elections

• www.homeownershipmatters.ca

Video

Home Ownership does matter!

Member Board Election Training

Questions