MARKETING MIX ON Melissa Morrison

MKT/421

April 23, 2015

Scott Smith

OVERVIEW OF

• L'Oréal Group - worlds largest cosmetics and beauty company

• Founded in 1909

• Hair care, hair color, skin care, sun protection, and perfumes

• L'Oréal has a global market share of 17%

BRANDS UNDER

• Garnier

• Kérastase

• Kiehls

• L’Oréal Professionnel

• Vichy cosmetics

• Lancôme

• Maybelline

• Pureology

• Redken

• The Body Shop

PRODUCT• Makeup

• Skin Care

• Hair Care

• Perfume

• Cologne

• Stores

PRICEMay vary according to product size, and value$4.00 - 35.00 + 

Click icon to add picture

PROMOTION

• Forms of Advertisement; - T.V commercials 

•- Stalls in public places

•- Conventions

•- Attractive models, achievable looks,desirable outcome

•- T.V actresses, well known models

Types of Promotions:

Free products-

Samples-

Sale/ Low prices

In store make over 

PLACE• Located near greater business

opportunity

• Malls, places of greater amounts of public

• Walgreens, CVC, and Walmart

• Widely known shopping areas

• Online

• QVC

• Viral Marketing

MARKETING CHANGES

REFERENCEShttp://www.slideshare.net/mukulchandel/36983795-14073309lorealpptnew

https://prezi.com/ennoala2pcox/marketing-mix-project-4ps-2cs /

http://augmentedev.com/augmented-reality-selling-merchandising-loreal-customer-story.php

http://search.proquest.com.contentproxy.phoenix.edu/results/62DF5B8A0094444EPQ/1?accountid=458

https://www.google.com/search?q=L%27Or%C3%A9al&rlz=1C1GIWA_enUS577US577&espv=2&biw=944&bih=1071&source=lnms&tbm=isch&sa=X&ei=72g5Vd7sNcaKsAXC-YCgBg&ved=0CAcQ_AUoAg#tbm=isch&q=l%27or%C3%A9al+at+walmart