Professional Summary

Skills

Work History

MELISSA RUTH RODRIGUEZ9218 West Russell Rd., #105, Las Vegas, NV 89148 | (C) 702-937-4439 | vegasmelissarodriguez@gmail.com

Experienced marketing management professional who consistently delivers high-quality and results-focused marketing content.In-depth knowledge of social media marketing with expertise in identifying emerging market trends.

Creative and innovativeSocial media engagementSocial media expertDigital marketingSocial commerceOnline and mobile consumer marketing toolMarket researchStrategic marketingStory development and brand managementMarketing plan developmentProduct life-cycle managementQuantitative and qualitative market researchSpecial events planningROI analysisIndustry analyst relationsProduct forecastsCase studiesE-mail and direct mail marketing campaignsBudgeting and forecastingCustomer relations specialist

Budget development and managementAccomplished managerNatural leaderPersuasiveCorporate messagingStrong time managementProduct marketing specialistSales strategiesStrategic thinkerOrganizedThought leadership content developmentSales trainingProject managementSales backgroundContract negotiationSuperb time management skillsProject planning and developmentUnsurpassed work ethicResults-orientedDependable

01/2014 to CurrentChief Marketing OfficerGame On – Las Vegas, NV

Celebrity, Artist, and Athlete Endorsement and SponsorshipCorporate brand integration into targeted events and promotions Nationwide college activation campaigns Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.Created effective messaging using language, graphics and marketing collateral.Directed a successful SEO and link-building campaign to increase the website's credibility and drive traffic.Developed partnerships with local businesses to secure third party promotions.Wrote off-site SEO content such as press releases, guest blog posts and informational articles.Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword researchtactics.Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.Reviewed and edited blog posts to guarantee high content quality.Devised email strategies, including segmenting strategies, welcome email auto responders and training drip campaigns.Cultivated and managed relationships with key clients, vendors and community partners.Compared agency and vendor marketing expenses against established budgets.

Collaborated with designers and the editorial team on marketing materials.Managed project deadlines and monitored milestones through completion stage.Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effectivedelivery of all marketing communications materials.

11/2013 to 04/2014Public Relations and Digital Marketing DirectorEuropean Music Market (EUMM) – Las Vegas, NV

Music licensing to film, television and gamingArtist development and managementA&R and artist/composer communicationRecord label and distribution outreach in regards to artists under management and record label in the genre of electronicdance music.Marketing for Artists to Consumers, Media, andAgencies Travel Arrangements for Artists and ExecutivesOnline Media Presence and Digital DistributionPublic Relations and Social Media Direction for Artists and LabelConducted market analysis and monitored competitive activity.Designed and implemented strategic business plan objectives.Wrote press materials and made presentations to media representatives.Consulted with advertising agencies to arrange promotional campaigns in all types of media.Managed all internal, external and crisis communications.Drafted and edited content for organizational publications, including employee newsletters and stockholders' reports.Achieved company objectives by leveraging internal resources and collaborating with colleagues.Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.Collaborated with production team to coordinate advertisements and promotions.Represented the organization to customers, the public, government officials and other external sources.Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, productpositioning and media messages.Supplied marketing expertise to all company departments.Collaborated with media to yield company and product coverage and promote the company brand.Developed innovative marketing and PR strategies.Coordinated and managed sponsorships and sponsorship activation.Handled media purchasing from all media outlets.Planned and organized seminars, meetings and retreats.Created messages, position statements and other corporate communications based on company's objectives.Raised brand awareness through consistent marketing efforts and product campaign launches.Conducted market and public opinion research related to company's reputation and positioning among key stakeholderaudiences.

02/2001 to 01/2014Chief Operating Officer, Public Relations and MarketingThe Bright Agency Group – Las Vegas, NV

Directed and coordinated marketing activities and policies to promote products and services.Reviewed the financial aspects of product development, such as budgets, expenditures and research and developmentappropriations.Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.Initiated market research studies and analyzed findings.Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.Analyzed business developments and monitored market trends.Consulted with buying personnel to determine projected demand for products and services.Completed quarterly forecasting and monthly financial reviews.Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principlesand mission.

Accomplishments

References

Coordinated and participated in promotional activities and trade shows.Analyzed third-party data and investigated new growth opportunities.Collaborated with developers, advertisers and production managers to market products and services.Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their dailyactivities.Coordinated art and graphics creation for effective merchandising.Identified value propositions and key messages for all of the company's marketing campaigns.Preserved brand integrity by monitoring the consistency and quality of marketing content.Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handlingdocuments.Cultivated effective partnerships with engineering, marketing, sales and customer support staff.Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.Traveled nationally and internationally to meet with customers and deliver clear company messages.Analyzed usage patterns to understand ways in which customers used company products and services.Directed product development using in-depth knowledge of vendor landscape and industry insight.Developed and implemented campaigns for email, online advertising, search engines and direct mail.Defined and tracked campaign effectiveness and adjusted strategies accordingly.

http://www.phoenixnewtimes.com/2004-06-10/music/electric-youth/ Melissa Ruth Rodriguez.

References available upon request.