medtronic trade ad

1
Practice performance improvement program enhances guideline-recommended care for heart failure patients in the outpatient setting 2 IMPROVE HF Study results showed underutilization of guideline- recommended treatments in many outpatient cardiology practices Measure and Improve: Make sure that your patients are receiving all eligible care measures by leveraging an existing practice improvement program References 1. Fonarow GC, Albert NM, Curtis AB, Stough WG, Gheorghiade M, Heywood JT, McBride ML, Inge PJ, Mehra MR, O’Connor CM, Reynolds D, Walsh MN, Yancy CW. Improving evidence-based care for heart failure in outpatient cardiology practices: Primary results of the Registry to Improve the Use of Evidence-Based Heart Failure Therapies in the Outpatient Setting (IMPROVE HF). Circulation. 2010;122:585-596. 2. Fonarow GC, Yancy CW, Albert NM, Curtis AB, Stough WG, Gheorghiade M, Heywood JT, McBride ML, Mehra MR, O’Connor CM, Reynolds D, Walsh MN. Heart failure care in the outpatient cardiology practice setting: findings from IMPROVE HF. Circ Heart Fail. 2008;1:98-106. The IMPROVE HF study was sponsored by Medtronic, Inc., Minneapolis, MN © 2010 Medtronic, Inc., All rights reserved. Learn about the American Heart Association’s Get With The Guidelines ® Outpatient Program Visit http://outpatient.heart.org Start your own practice improvement initiative Help to conduct a chart review and create a baseline profile to determine how outpatient heart failure care delivery at your practice compares to evidence-based guidelines. Adopt Guidelines. Advance Care. Learn about Medtronic’s Practice Improvement Program for Your Cardiology Practice Contact your Medtronic representative or visit www.MedtronicConnection.com. SCA Pathways and Tools Prevention or visit www.Medtr Complimentary Heart Failure Study Results To Help You Learn More. You Play A Vital Role in Heart Failure Patient Care 1 A campaign that started with a trade ad that enced doctors, nurses and recipients to visit a landing page offering vital informaon about Medtronic and its work with the American Heart Associaon. This was all part of an email campaign that was deemed a success. The response and open rates turned out to be much higher than industry averages.

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Page 1: Medtronic Trade Ad

Practice performance improvement program

enhances guideline-recommended care for

heart failure patients in the outpatient setting2

• IMPROVE HF Study results showed underutilization of guideline-

recommended treatments in many outpatient cardiology practices

• Measure and Improve: Make sure that your patients are receiving

all eligible care measures by leveraging an existing practice

improvement program

References

1. Fonarow GC, Albert NM, Curtis AB, Stough WG, Gheorghiade M, Heywood JT, McBride ML, Inge PJ, Mehra MR, O’Connor CM, Reynolds D,

Walsh MN, Yancy CW. Improving evidence-based care for heart failure in outpatient cardiology practices: Primary results of the Registry to

Improve the Use of Evidence-Based Heart Failure Therapies in the Outpatient Setting (IMPROVE HF). Circulation. 2010;122:585-596.

2. Fonarow GC, Yancy CW, Albert NM, Curtis AB, Stough WG, Gheorghiade M, Heywood JT, McBride ML, Mehra MR, O’Connor CM, Reynolds

D, Walsh MN. Heart failure care in the outpatient cardiology practice setting: findings from IMPROVE HF. Circ Heart Fail. 2008;1:98-106.

The IMPROVE HF study was sponsored by Medtronic, Inc., Minneapolis, MN

© 2010 Medtronic, Inc., All rights reserved.

— Learn about the American Heart Association’s

Get With The Guidelines® –

Outpatient Program

Visit http://outpatient.heart.org

SCA Pathways and ToolsPrevention

FACT: Guideline-recommended, evidence-based

treatments for heart failure are underutilized in

many outpatient cardiology practices2

Are your patients receiving ALL the care they need?

Significant increase in proportion of patients who

receive ALL eligible care measures1Start your own practice improvement initiative

by leveraging existing programs

Learn about the American Heart Association Get With the

Guidelines® Outpatient program

Learn about the Medtronic practice improvement program

for your cardiology practice

Medtronic Sudden Cardiac Arrest Prevention Pathways and Tools

• For practices with paper- or electronic-based medical records

• Designed to optimize patient quality of care and enhance physician and practice efficiencies

PROOF: Outpatient practice performance

programs significantly improve the quality of care

for patients with heart failure1

ACEI/ARB Beta-Blocker AldosteroneAntagonist

Anticoagulants for AF

CRT ICD HF Education

P = 0.063

P < 0.001

P < 0.001

P = 0.673 P < 0.001

P < 0.001

P < 0.001

Perc

ent o

f elig

ible

pat

ient

s re

ceiv

ing

trea

tmen

t

78%

86%

35%

68%

37%

50%

60%

85%

92%

60%

68% 66%

78%

72%

Baseline 24 Months

100%

80%

60%

40%

20%

0%

5 of 7 quality measures significantly increased at

24 months versus baseline

Evidence-based, guideline-recommended heart failure care measures

Register for Get With The Guidelines® – Outpatient – and learn more at

www.outpatient.heart.org.

Contact your Medtronic representative to find out how to get started

or visit www.MedtronicConnect.com

• Existing electronic health records are utilized, and relevant patient data are extracted without disturbing

clinical workflow

• Participating practices receive quarterly feedback reports that record guideline adherence, provide national/

regional benchmarking information, and offer clinical resources for continuing quality improvement

• Formal recognition of participants’ performance achievements will be provided

Baseline12 Months

24 Months

23.5%

55.3%

68.7%70%

60%

50%

40%

30%

20%

10%

0%

+345.5%

Adopt Guidelines. Advance Care.

SCA Pathways and ToolsPrevention

FACT: Guideline-recommended, evidence-based

treatments for heart failure are underutilized in

many outpatient cardiology practices2

Are your patients receiving ALL the care they need?

Significant increase in proportion of patients who

receive ALL eligible care measures1Start your own practice improvement initiative

by leveraging existing programs

Learn about the American Heart Association Get With the

Guidelines® Outpatient program

Learn about the Medtronic practice improvement program

for your cardiology practice

Medtronic Sudden Cardiac Arrest Prevention Pathways and Tools

• For practices with paper- or electronic-based medical records

• Designed to optimize patient quality of care and enhance physician and practice efficiencies

PROOF: Outpatient practice performance

programs significantly improve the quality of care

for patients with heart failure1

ACEI/ARB Beta-Blocker AldosteroneAntagonist

Anticoagulants for AF

CRT ICD HF Education

P = 0.063

P < 0.001

P < 0.001

P = 0.673 P < 0.001

P < 0.001

P < 0.001

Perc

ent o

f elig

ible

pat

ient

s re

ceiv

ing

trea

tmen

t

78%

86%

35%

68%

37%

50%

60%

85%

92%

60%

68% 66%

78%

72%

Baseline 24 Months

100%

80%

60%

40%

20%

0%

5 of 7 quality measures significantly increased at

24 months versus baseline

Evidence-based, guideline-recommended heart failure care measures

Register for Get With The Guidelines® – Outpatient – and learn more at

www.outpatient.heart.org.

Contact your Medtronic representative to find out how to get started

or visit www.MedtronicConnect.com

• Existing electronic health records are utilized, and relevant patient data are extracted without disturbing

clinical workflow

• Participating practices receive quarterly feedback reports that record guideline adherence, provide national/

regional benchmarking information, and offer clinical resources for continuing quality improvement

• Formal recognition of participants’ performance achievements will be provided

Baseline12 Months

24 Months

23.5%

55.3%

68.7%70%

60%

50%

40%

30%

20%

10%

0%

+345.5%

Adopt Guidelines. Advance Care.Start your own practice improvement initiative

Help to conduct a chart review and create a baseline profile to

determine how outpatient heart failure care delivery at your practice

compares to evidence-based guidelines.

Adopt Guidelines. Advance Care.

— Learn about Medtronic’s

Practice Improvement

Program for Your

Cardiology Practice

Contact your Medtronic representative

or visit www.MedtronicConnection.com.

SCA Pathways and ToolsPrevention

FACT: Guideline-recommended, evidence-based

treatments for heart failure are underutilized in

many outpatient cardiology practices2

Are your patients receiving ALL the care they need?

Significant increase in proportion of patients who

receive ALL eligible care measures1Start your own practice improvement initiative

by leveraging existing programs

Learn about the American Heart Association Get With the

Guidelines® Outpatient program

Learn about the Medtronic practice improvement program

for your cardiology practice

Medtronic Sudden Cardiac Arrest Prevention Pathways and Tools

• For practices with paper- or electronic-based medical records

• Designed to optimize patient quality of care and enhance physician and practice efficiencies

PROOF: Outpatient practice performance

programs significantly improve the quality of care

for patients with heart failure1

ACEI/ARB Beta-Blocker AldosteroneAntagonist

Anticoagulants for AF

CRT ICD HF Education

P = 0.063

P < 0.001

P < 0.001

P = 0.673 P < 0.001

P < 0.001

P < 0.001

Perc

ent o

f elig

ible

pat

ient

s re

ceiv

ing

trea

tmen

t

78%

86%

35%

68%

37%

50%

60%

85%

92%

60%

68% 66%

78%

72%

Baseline 24 Months

100%

80%

60%

40%

20%

0%

5 of 7 quality measures significantly increased at

24 months versus baseline

Evidence-based, guideline-recommended heart failure care measures

Register for Get With The Guidelines® – Outpatient – and learn more at

www.outpatient.heart.org.

Contact your Medtronic representative to find out how to get started

or visit www.MedtronicConnect.com

• Existing electronic health records are utilized, and relevant patient data are extracted without disturbing

clinical workflow

• Participating practices receive quarterly feedback reports that record guideline adherence, provide national/

regional benchmarking information, and offer clinical resources for continuing quality improvement

• Formal recognition of participants’ performance achievements will be provided

Baseline12 Months

24 Months

23.5%

55.3%

68.7%70%

60%

50%

40%

30%

20%

10%

0%

+345.5%

Adopt Guidelines. Advance Care.

Complimentary Heart

Failure Study Results To

Help You Learn More.

You Play

A Vital Role in Heart Failure Patient Care1

A campaign that started with a trade ad that enticed doctors, nurses and recipients to visit a landing page offering vital information about Medtronic and its work with the American Heart Association. This was all part of an email campaign that was deemed a success. The response and open rates turned out to be much higher than industry averages.