medical tracking software

27
ATMS COMPANY OVERVIEW Software developer Traceable solutions Linen sterilization monitor

Upload: stenaarapoc

Post on 21-Nov-2015

10 views

Category:

Documents


0 download

TRANSCRIPT

  • ATMS COMPANY OVERVIEW

    Software developer!

    Traceable solutions!

    Linen sterilization monitor

  • EXECUTIVE SUMMARY

    Current Situation

    Desired Outcome

    Strategy

    Low online visibility! Targeting US Market

    Improve online visibility! Create brand awareness in US Market

    Leverage social media: LinkedIn, Google +, Twitter, Blog! Change web design! Rebranding ! Hire Hubspot

  • HEALTHCARE ASSOCIATED INFECTIONS: THE SILENT KILLER

    If you are admitted to a hospital, you have a 5% chance of

    contracting HAI1 out of 20 patients get HAI

  • 1.7 Million people get an HAI related infection per year

  • 98,987 people in the US die annually from HAIsHAIs kill more people each year than Breast

    Cancer and Prostate Cancer combined

    0

    25000

    50000

    75000

    100000

    Prostate Cancer Breast Cancer Heart Failure Diabetes HAIs

    98,987

    68,50456,752

    41,11528,154

  • POTENTIAL SAVINGS IN USING CHRONO STERIL

    30%20%10%

    Tray assembly productivity

    Device loss reduction

    Time saved

  • KEY CLIENT ISSUES

    Low online presence No call to action buttons

  • GOALS

    Increase !web traffic/organic !

    search resultsDraw monthly visitors Generate leads/Prospects

  • TARGET AUDIENCE

    SPD Manager!

    Infection Control Manager!

    Hospital IT Department!

    OR Manager!

    OR Nurse!

    CFO

  • INFLUENCER: DONNA SMITH

    AGE

    OCCUPATION

    STATUS

    41

    OR Nurse

    Single

    I cant start the day without my daily boost of energizer: a cup of sugar-free black coffee. While in the T to the hospital, I check posts in my Linkedin group, Facebook, and Twitter. Thats the only time I keep myself updated before I begin yet another busy day in the operating room.

    Goals! Successful Career! Balance Life!

    Frustrations at Work! Not being able to perform duties well! Ensures that Doctors follow proper

    sanitary procedures and no device is left inside the patient after operation!

  • DECISION MAKER: JOHN LINKET

    AGE

    OCCUPATION

    STATUS

    41

    SPD MANAGER

    MARRIED

    My morning goes like this: while enjoying my cup of coffee, I open my phone and check my emails, fb, twitter, and LinkedIn. I like to engage with people who have the same interests as me and answer questions on Quora. As soon as the kids are ready, I drop them off to school and then off to work I go.

    Goals! Successful career! Bring innovative products to the hospital! Adding value to the company!

    Frustrations at Work! Not meeting goals! Inefficient sterilization reprocessing! Long SPD training time

  • Positioning Statement

    To hospitals, ATMS is a software solutions company that tracks the individual traceability of your surgical gowns and surgical instruments, helping you reduce operational risks

    and enhance patient safety

  • Positioning Map

    User-friendly

    Not user-friendly

    Hard to Integrate

    Easy to Integrate

  • INBOUND MARKETING STRATEGY

    Top-Funnel!Content

    Middle-Funnel Content

    Bottom-Funnel Content

    Branded ContentSEO

    Blog posts! Infographics

    Articles! Tweets

    Videos! Guides

    Purpose: Generate Leads

    Purpose: Generate Prospects Customer Testimonials! White paper! Webinar

    FAQ Page! Brochure! Product Spec Sheet

  • MOCK-UP WEBSITE

    http://team8presentation.wix.com/atms

  • MOBILE VERSION

  • Why LinkedIn?

    2 Million North American Doctors and Nurses

    1,690 !SPD Tech

    15,835 !Hospitals

    3,721!SPD Managers

  • Recommended LinkedIn Communities: Communities where ATMS prospects visit

    Association of PeriOperative Registered Nurses

    11,356 Members

    152,082 Members 267,877 Members

    8,776 Members

  • Engage with people from the targeted industry

    Thought Leadership

    Talk to leads and prospects

    Charles El-MirCEO at Automated Tracking Management Solutions (ATMS)

    (Updated 2015)Data Matrix Helps Hospitals to Meet FDA UDI Requirements

    Hi MikeCharles El- Mir

    I am a fellow member of the Medical Device Group and I saw your comment/post about data management to improve efficiency in the SPD and OR. Id love to stay in touch and talk more about it.

  • GOOGLE PLUS

    Target and segment !specific audiences

    Create and access! communities

    Google+ integration !in Googles algorithm

  • RECOMMENDED GOOGLE PLUS COMMUNITIES

    Healthcare !Talk

    6,111

    Healthcare Community

    1,751

  • TWITTER HEALTHCARE COMMUNITY

    745,501,642

    Tweets12,640

    Topics 6,061

    Hashtags2,347

    Contributors

  • Healthcare Hashtag: Participate in trending healthcare topics

    InfographicsThought provoking tweets

    ATMS @AtmswebIf youre looking to improve your operating room efficiency, this ones a no brainer

    ATMS @Atmsweb

    If youre looking to improve your operating room efficiency, this ones a no brainer

    For more info, visit!www.atmsweb.com

    1 out of 20 American patients die due to HAI. Help spread the word. #HCAI #SSI

  • METRICS AND KPI

    ENGAGEMENT !

    Followers

    Shares

    Reach

    Comments

    SUBSCRIBERS !

    Visits

    Time Spent on Site

    Content Consumed Per Visit

    (What articles they read)/ Behavior

    What is it that they are engaging with

    Number of Leads

  • 01

    OTHER RECOMMENDATIONS

    !

    Difficulty in finding name !

    Competes with bank ATMS

    REBRANDING

  • 01

    OTHER RECOMMENDATIONS

    !

    Solves manpower issues

    HUBSPOT

    $11,600/year

  • THANK YOU!