medical tourism by bhavesh

8/8/2019 Medical Tourism by Bhavesh

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C oncept of Medical Value Tourism

Is it a new concept ? - NoDates back > thousands of years.

Greek pilgrims travelled in Saronic Gulf called Epidauria, sanctuary of the healinggod Asclepius

Y es. Marketing of Medical Value Tourism isrelatively new concept.



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Economics of tourismEconomics of tourismTo urism th ird larges t n e t ear ner of fo reig nexc ha nge

India¶s s hare in Int er na tion al To uris t arrival ±2005 - 0.34 perce nt

2008 - 0.49 perce nt ± tot al 3.92 milli onThe Wo rld Travel To urism Co u ncil - ³In dia

as on e of th e fo rem o s t gr owth ce nt re in th e wo rld in c omi ng yrs´ .Travel & Tourism sector creates more jobs per million rupees of investment plan, than any other sector of the economy.



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C an we have similar Map for MedicalTourism for India ?



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C ont««.C ont««.India has world class corporate hospitals andIndia has world class corporate hospitals and

excellent treatmentC

entre's in the world.excellent treatmentC

entre's in the world.Hospital infrastructure & technology on par withHospital infrastructure & technology on par withUSA, UK & other European countriesUSA, UK & other European countriesNo waiting periodNo waiting period

Success rateSuccess rate ± ± IndiaIndia ---- 98.7%98.7%---- USUS ± ± 97. 5 %97. 5 %

Immediate attention / treatment / surgeryImmediate attention / treatment / surgery

Best NursingC

are with compassionBest NursingC

are with compassionLanguage no barrier Language no barrier ± ± English speaking staff English speaking staff

L ow c o s t (1/10 th ), h ig h q uali ty, a ffo rdable bes theal th care



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Apollo Hospital Hyderabad Max Hospital Delhi Fortis Hospital, Delhi

Jaslok Hospital, MumbaiBreach Candy Hospital Wokhardt Hospital

Bangalore

G r owth of Int er na tion al St a ndard Ho spi tals



Macro EconomicsMacro Economics

of of Medical TourismMedical Tourism

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C onfederation of Indian Industry ( C II) sponsored McC onfederation of Indian Industry ( C II) sponsored McKinsey & C o. study.Kinsey & C o. study.± ±³Healthcare in India : The Road³Healthcare in India : The Road

Ahead´ report: Ahead´ report:- -

1.9 million1.9 million medical tourists visit Asia / year medical tourists visit Asia / year

Nos. of US patients seeking cheaper careNos. of US patients seeking cheaper careabroadabroad - - grew togrew to 7,90,000 / year 7,90,000 / year

Over Over 2, 5 0,0002, 5 0,000 medical tourists travelled to India inmedical tourists travelled to India in2009 bringing in earnings of 2009 bringing in earnings of $ 5 00 million.$ 5 00 million.



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The size of Indian Medical Tourism sector estimated in 2002

to be min 1,00000 to 1,50,000 foreign patients per year(Medical Tourists) .

The annual growth rate of Medical Tourism in India2000 ² 15% per year

2007 ² 30% per year

Kerala - > 8000 patients annually.

Cardiac, Ortho & Ayurveda treatment- KIMS (2009) ² 42,000 medical tourism patientsHospital ¶A· in Bangalore - reported 900 medical touristsper year.



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³ India¶s To uris t In dus tr y c ould yield f r om $ 1.2 billi onprese nt ly to $ 2.2 billi on a nn uall y b y 2012 .

Th e gr owth ra te of Medical To urism Indus tr y @ 12%in 2002 w ill g o to @ 30% a nn uall y b y 2012 .

Up marke t priva te care in In dia to be wo r th f r om Rs .15000 cr o res to R s . 30,000 cr o res b y 2012

Medical To urism reve nue ca n p ot e nt iall y rise f r om Rs .5000 cr o res to R s .10,000 cr o res per year .



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$ 17 billi on India n H eal th care Indus tr y c ont ribu tes ab ou t 4% -5% of G DP . It is expec ted to gr ow @13% a nn uall y in n ex t 5 y rs .

Heal th care spe ndi ng in In dia w ill increase f r om

Rs . 86,000 cr o res i n 2000-2001 to o ver Rs . 2,00,000cr o res b y 2012.

P riva te Heal th care s hare w ill fo rm th e larges t of

th is @ R s .1,56,000 cr o res a nd gr owth w ill be drive n b y risi ng lif e s ty le diseases .



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Travel tourism+

pleasure, physical & mental relaxation+value addition of medical

treatment at lowest cost

Medical Tourism

Ana to m y of M edical Value Travel ± (EconomicPotential)



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Advantage India Advantage India

Unique medical value services to foreignpatients that supersedes the competition :Y ogaMeditation /Spiritualism

Ayurveda healing g

³India offers a unique basket of services to an³India offers a unique basket of services to anindividual that is difficult to match by other countries´individual that is difficult to match by other countries´(C II)(C II)Less regulatory & legal problems



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India has number of World Heritage Monuments & Archeological sites attracting tourists /medical

tourists ± Requirement strategic marketing for MedicalTourism

World heritage sites- Taj Mahal, Ajanta & Ellora, Hawa Mahal

Khajuraho, Bhimbetica rock paintingsBuddhist sites ± Shravasti, Kushinagar

Ancient & religious places ± Varanasi, Udaipur, Ajmer

C ultural /Festival tourism ± Ladakh festival, Khajurahofestival, Desert festival

Winter Sports best sites -Skiing ± Gulmarg, Auli



Economic C risis, C redit C risis & Recession inEconomic C risis, C redit C risis & Recession inUSAUSA -- Will it affect Medical Tourism market inWill it affect Medical Tourism market in

India ?India ?

NoNoThere are almost 5 0 million AmericansThere are almost 5 0 million Americanswith no health insurancewith no health insuranceC anadaC anada - - > 700000 patients waiting for > 700000 patients waiting for procedures/surgery for > 6 monthsprocedures/surgery for > 6 months-- 1yr 1yr It can have a very positive impact onIt can have a very positive impact ontourism industry in India for hospital &tourism industry in India for hospital &allied healthcare industry who positionallied healthcare industry who position

themselves in the right direction .themselves in the right direction .



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Planning C ommission ReportPlanning C ommission Report --20092009

Govt. will provide µM¶ Visa to Medical Touristson priority.Most patients visit from SAAR C + US &UKMost patients visit from SAAR C + US &UK

Lowest costLowest cost - -oo Heart Bypass SurgeryHeart Bypass Surgery - -

IndiaIndia ThailandThailand Singapore US / UKSingapore US / UK$ 6 000$ 6 000 $ 789 4 $ 2 3 ,98 3 $19,700$ 789 4 $ 2 3 ,98 3 $19,700

oo Heart Valve Replacement SurgeryHeart Valve Replacement Surgery$ 8000$ 8000 $ 10,000 $ 12 5 00 US $ 20000$ 10,000 $ 12 5 00 US $ 20000

UK & 90,000UK & 90,000



2020

Micro EconomicsMicro Economics -- C omparative C ost AnalysisMetal Free Dental BridgeMetal Free Dental Bridge

IndiaIndia ± ± USUS$ 5 00$ 5 00 $ 55 00$ 55 00

Bone Marrow TransplantBone Marrow Transplant

IndiaIndia USUS UKUK$ 30,000 $ 2 5 0,000$ 2 5 0,000-- $4 0,000 $ 1 5 0,000$4 0,000 $ 1 5 0,000

C osmetic SurgeryC osmetic SurgeryIndia ThailandIndia Thailand US SingaporeUS Singapore$ 2000 $ 3 5 ,00 $ 10,000$ 3 5 ,00 $ 10,000 - -

Spinal FusionSpinal Fusion$ 5500 $ 7000$ 7000 $ 6 2,000$ 6 2,000 $ 9000$ 9000



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INDIA NEEDS PROA C TIVE GLOBAL MEDIC AL

TOURISM MARKETING STRATEGIES



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Marketing strategies to maximizeMarketing strategies to maximizeeconomic potentialeconomic potential

Aggressive marketing & awareness programsgloballyPublish details of Indian C orporate Hospitals withcore competencies ± e.g. C ardiac Surgery,C osmetic Surgery, Dental Surgery

Advertise - rates of all procedures in allInternational / International Magazines, journals,

magazines & News Papers of the WorldWeb sites ± List, details, Tele & E mail ID of

Hospitals & Executives dealing with medicaltourism



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Medical Tourism C ompanies /Facilitator¶sMedical Tourism C ompanies /Facilitator¶saddress, ISDN, E mailsaddress, ISDN, E mails

Establishment of ³Indian Medical TourismEstablishment of ³Indian Medical TourismC orporation´ :C orporation´ :

-- International BranchesInternational Branches-- Liaison cell with all Indian & ForeignLiaison cell with all Indian & Foreign

MissionsMissions

-- BrochuresBrochures giving details & pictures of giving details & pictures of -- Indian C orporate Hospitals, specialties,Indian C orporate Hospitals, specialties,

C onsultant¶s detail, procedure rates ,C onsultant¶s detail, procedure rates ,



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Special attractive treatment, travel &Special attractive treatment, travel &

tourism packages at competitive ratestourism packages at competitive ratesPackage medical tourism through Travel &Tourism C os.

Health Insurance for treatment in IndiaRegular C hartered Medical TourismInternational Inbound Flights with allperipheral arrangements ± in-flightmedical care - C ar/ ambulance transfer - Hotel ± Hospital / Hotel ± Wellnesstourism-Return to home country± follow up



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Word of mouth businessWord of mouth business to change toto change tomedia driven businessmedia driven business - -on line directory for

medical tourism

Need for India International MT Media

Marketing international hospital cannot succeedwithout Internet ± Branding IMT mustTransparency & no intra hospital competition -proper patient centered approachFacilitator ±Promote hospital & partners on their Web sites.Regular updating of web site, content & rates



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Medical Tourism Facility Managers - in Europe,

Middle East, South East Asia - for networking withforeign hospitals & Consultants for patient reference² on profit sharing per patient basis.

Form Medical Tourism Association (India)- for layingdown MT business ethics, rates, wellness tourismpolicies, procedures etc.Medical Tourism Regulatory Body /Ethics Committee



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Collect Data base of Uninsured patients ²USA,

UK, Canada & other countries ² patientsegmentation

Collect Data base of patients waiting in Canada,UK, USA other European & third world countries

Motivate Indian/International Insurance Cos for providing low cost Procedure Covers for overseas patients.Approach Govt ² Tax benefits for Medical Tourismsector



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To In dia

UK, US A, C a nada , Middle Eas t, So u th E as t Asia Medical To uris ts



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J ob L is ting

Medical To urism off ers info rma tion on jo bs available to yo u , as well as eligibili ty a nd resp on sibili ties th a tare seeked b y cer tai n empl oy ers .

Eligibili ty

Mus t h ave a t leas t 2 y ears experie nce in marke ting a nd be w illing to rel oca te to wo rk ou t of th e ho spi tal .

Resp on sibili ties

Pers on mus t ru n marke ting depar tme nt.



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medical tourism by bhavesh

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