Media training slidecast sample

Download Media training slidecast sample

Post on 29-Nov-2014

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  • 1. Media Training Sample
  • 2. Giving a good interview Part II
  • 3. Your believability 7% What you say
    • Vocabulary
    • Messages
    38% How you sound
    • Tone
    • Empathy
    • Energy
    55% How you look
    • Facial expressions
    • Gestures
    • Body language
  • 4. What to do during an interview
    • Do
      • Be yourself
      • Know your key messages
      • Tell the truth
      • Challenge rumors
      • Correct inaccurate information
  • 5. What to do during a television interview
    • Do
      • Limit hand gestures and other movements
      • Sit up with both feet on the floor
      • Wear solid shirts with muted ties
      • Look at the reporter, not the camera
  • 6. What not to do during an interview
    • Dont
      • Repeat negatives
      • Argue or be defensive
      • Be evasive
      • Use jargon
  • 7. Six answering techniques
    • Bridging
  • 8. Six answering techniques
    • Bridging
    • Flagging or headlining
  • 9. Six answering techniques
    • Bridging
    • Flagging or headlining
    • Softening
  • 10. More information at www.atkinsonpr.com/pages/mediatraining