media strategy proposal
TRANSCRIPT
Media Strategy &
Web Project Proposal
Web consulting & Strategic marketing
1. Services•Services - What we offer?
2. Objectives
3. Strategy
4. Tactics
5. Results Estimation
6. Proposals
INDEX
Services
What we offer? 1
Advertising Campaigns
Services
Community Management
Design
Content Marketing Creativity
Web Development
& Management
Online Strategy
Media Planning
SERVICES
Objectives
What we want to succeed? 2
OBJECTIVES
Branding Increasing community
Turning fans to clients
Promoting the brand through online
strategies and social media publications.
Offering interested content and value to
increase the amount of followers community.
Promoting the products or services of
the brand to make fans into clients.
Strategy
How we will succeed? 3
Branding can be increased with such strategies:
• Create an event inviting influencers and fans.
• Make a c t i o n s w i t h b l o gge r s a nd influencers.
• Plan a campaign in Facebook, Twitter, and LinkedIn.
• Create a shocking campaign that would become viral.
BRANDING
If you want to increase your followers you can use different strategies, such as:
• Exchange 2.0, offer something in exchange of social actions.
• Inbound Marketing, create a blog with quality content and originality exclusive for your target.
• Create a social media campaigns to increase your communities
INCREASE COMMUNITY
If you want your funs to become clients, you can use different strategies, such as:
• Offer exclusive discounts for brand’s fans.• Install a Facebook tab for special offers.• Sent promotions and promote deals
through email.
TURN FUNS INTO CLIENTS
Tactics
What are the details of strategy? 4
Strategies
Implement and develop of
strategies in Media and Website.
Content
Plan, design and publish content in
Media.
Design
Develop creative publications to
increase customer
engagement .
Monitoring
Monitor of all actions to
measure the effectiveness.
Blog
Create and publish related posts/articles to
the industry.
Advertising
Create, plan and execute promoted campaigns in all
channels.
Updates
Monthly check of all Media
platforms to be updated.
Reports
Prepare and deliver monthly
reports for Media and Website.
MONTHLY MANAGEMENT
Results Estimation
What can we expect? 5
With the previews mentioned strategies it is expected to obtain the following results in the next 6 months:
• Between 300 and 600 new followers in Social Media
• Around 1.75% to 2.5% of increase in sales• Increase of the social media engagement• Increase of the website traffic to 15%
RESULTS ESTIMATION
Proposals
How much will it cost? 6
Web Project Proposal
PROPOSALS
