iRay, 2014.

How old is old?

dSociety is dominated by body image and youth

culture

A Subculture oblivious of modern fashion trends

This is no surprise, due to how fashion is presented by the media

This presentation will assess obsession with the youth and the increasingly large and affluent older generation,

defining the place of the older woman in the world of fashion

Imperfect skin and grey hair

are all deemed

unacceptable

The “Perfect” Look

There has been a massive focus on the impact this has on younger girls and how this results in the sexualisation of children.

A prime example of this is Thylane Loubry Blondeau, a 10 year old model for French Vouge

What affect is it having on

the older generation?

“Grown up beauty”

“Brings to mind full-grown size-zero magazine cover girls”

“Giving young girls unhealthy ideas about how they should look”

17.9%12.6

%8.9%

With the retirement age also increasing rapidly, older women are becoming ever more high profile in the business world.

However, this does not stop them being pigeonholed as unfashionable and behind the times.

With average age of the population increasing, older people are becoming a much more dominant part of society, taking up 17

percent of the whole population. According to Imogen Matthews, a market researcher for ‘In-Cosmetics’

‘When I am an old woman I shall wear

purpleWith a red hat which

doesn’t go, and doesn’t suit me.

“Warning” by Jenny Joseph

Mutton dressed as lamb

International Journal of Market research:

“The average age of most advertising executives is below 50, and many researchers have commented on the lack of empathy this seems to create with the over-fifties population.”

Carrigan and Szmigin

Ignoring older women like doesn’t just leave them unaware and separate from modern life but can also do psychological damage similar to that of teenage

girls

Fad DietsExcessive exercise

regimesCosmetic surgery

Alienation and exclusion of older women within the media

could definitely be an explanation for this

Attitudes towards older women and their place within the world of fashion are changing

Havas Worldwide (2012) conducted a survey on the British population discussing age and the idea of

moving beyond youth culture

Anna Wintour (64)

Vivienne Westwood

(72)Miuccua

Prada (64)Witnessing older powerful women like these in the public eye encourages older people to become involved in the fashion industry and decreases

stigma

Embracing older woman within their advertisements and campaigns

Dolce & GabannaGAPAmerican

Apparel

Daphne Selfe - 84 years old and is Britain’s oldest model

No cosmetic surgery

Earns up to £1,000 a dayHas featured in

Vouge and Marie Claire

Other older models and fashion icons include women such as

Lesley Lawson ‘Twiggy’ (64)

Jacky O’Shaughnessy

(61)Madonna (55)

Iris Apfel (92)

In conclusion, the fashion industry can be extremely influential to women of any age, sometimes causing them to

be physically and psychologically affected by the unrealistic body image

presented by the media

This is changing

With brands and companies becoming more aware of the influence they have on younger

girls and with older women becoming more and more influential in the fashion world

Women are finding their place within the fashion industry

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