Lady GaGa• Has been active since 2005 and has to date

shocked audiences with her post modern music videos that are consistent with their intertexual references and pastiche theme.

• Other examples of Gaga’s videos include Telephone, Alejandro and also Poker Face.

• Not only are her music videos post modern but so is the way Lady Gaga represents herself in real life settings, i.e. the clothes she wears.

Lady Gaga in Paparazzi The first thing that illustrates post modernity is the length of the music video. Music videos tend to last up to 3 maybe 4 minutes, where as the music video to ‘Paparazzi’ lasts for about 7 minutes. In turn making this music video really a ‘short film’.

This is not Gaga’s first music that could be classed as a ‘short film’. The music video to the song ‘Telephone’ lasted for 9 minutes.

The titles at the start of the music video that state the names of those staring in the music video and the end titles (‘The End’) further portrays the closer the music video is to a short film, rather than to a music video.

Self refrentual

Throughout the music video Lady Gaga refers to her self in reality constantly. Ways include shots of her ‘personal life’ be photographed, newspaper articles and also shots of her walking out to a crowd of paparazzi. Not only this the song title itself is a reference to her a life as Gaga is constantly being ‘papped’ for her different lifestyle.

This is to highlight her own self importance and wants to create self awareness of her to global audiences, to further exploit her image even when she is not in reality.

Intextuality• Lady Gaga often refers heavily to other media texts throughout her

music videos.

• This is mainly to advertise other companys/media texts for money in return.

Andrew Goodwins theory

Genre characteristics: Narrative and performance based.

Performance is typical of pop music video, with many of them containing some sort of dance routine.

Andrew Goodwins theoryRelationship between either visuals, music and lyrics:

Lyrics: ‘I'm your biggest fanI'll follow you until you love mePapa-paparazzi’

Visuals:

Andrew Goodwins theoryLoads of close ups of the artist, as demanded by the record label (Marxist):

Andrew Goodwin theory• Feminists often criticize music videos for having a voyeuristic outlook on

women's bodies.

• However lady Gaga promotes this often in all her music videos, wearing next to nothing/tight clothing.

• Her backing dancers also are dressed similarly, however this promotes a female unit that hold power.

Feminism• Furthermore, clips of men being killed via ‘poison’ because of them

being disrespectful towards themselves and other women in Gaga’s music video also hints that she wants women to be seen as powerful and not just as objects in her music videos.