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Reach the craft trade
Craft Focus as standard
Craft Focus magazine gives you access to 6,500 craft buyers.
Published six times a year, Craft Focus is a bi-monthly publication for the craft industry, distributed to art & craft shops, toy shops, model shops, haberdashers and needlecraft retailers.
When you advertise with Craft Focus you can be sure that you are reaching named professionals who work in the trade. Craft Focus offers you the perfect, targeted and cost-effective vehicle to reach retailers who need to purchase products and services to run their business efficiently. This is something that no other publication can match.
When you advertise with Craft Focus you’ll receive;
• • • • • • • •
* Terms and conditions apply, contact us on +44(0)1376 535618.
Print advert in your chosen size Editorial submission opportunities in all relevant features Online directory listing Free artwork design service Credit terms and 28 days to pay* Online editorial submission opportunities to our website and newsletter Social media support and shout-outs Dedicated account manager who can provide you with reports on your campaign
Craft Focus and trade shows...
Craft Focus has close connections with major trade shows in the UK, Europe and beyond. We provide comprehensive editorial coverage, both pre and post event, informing our readers of what is happening, where the events are taking place and why they need to attend.
We have connections with CHSI Stitches, AFCI, Spring Fair, Autumn Fair, Top Drawer Spring, Top Drawer Autumn and London Stationery Show.
Craft Focus is bursting with fresh content from the craft industry including our news, new product showcase, trade show previews and reviews, Q&As, interviews and business advice no retailer should be without.
We have features on sewing, stitching, jewellery making, needlecrafts, stationery, embossing, patchwork, embroidery, tapestry, felting, cardmaking, haberdashery and much more throughout the year.
Exclusive content for advertisers includes company profiles, exclusive profiles, designer interviews.
Contact us for a comprehensive list of features in our forthcoming issues on +44 (0)1376 535 618.
"We always enjoy reading the latest issue of Craft Focus, it's especially useful for picking up the latest trends and products. They are always a pleasure to deal with and will go above and beyond to help their advertisers."
Hayley Wilkinson, Marketing Manager at Hunkydory Crafts
"Hantex has been advertising in Craft Focus for a number of years. We like the format and consider that it currently represents good value for our B2B advertising spend.
With a focus on products and a broad cross section of topics covered in each issue, it's an essential read for anyone who has a craft business."
Paul Smith, Director at Hantex
"We've worked with Craft Focus for a number of years now, and in that time we've built a strong relationship where they completely understand our company's needs and do their best to cater to them. We're delighted with both the advertising package that was built for us. The editorial exposure that we've been given within the magazine is brilliant. Both the advertising and the editorial departments work closely with us and are dedicated to helping us promote our products - we couldn't ask for anything more. It's important for us to continue and grow our relationship and advertise with them for years to come."
Louisa McClean, Marketing Manager at Crafter's Companion
"At EQS, we've advertised in Craft Focus for many years. As technology has advanced we've found that the magazine has kept fully up-to-date with e-mailings, e-magazines and other media, thus ensuring that our message reaches the widest possible audience and not simply through the medium of print. And the Craft Focus team are just nice people to work with!"
Graeme Wright, Managing Director at EQS Ltd
"We’ve been advertising with Craft Focus since we started, and we have become regular advertisers due to the wonderful service offered and the returns we see from our adverts. The team are very easy to work with and are always interested and passionate about how they can help us launch new products and increase brand awareness. The editorial offered alongside adverts works perfectly and each new issue generates strong leads. Craft Focus is my go-to to keep up with current trends and what’s new, and I always look forward to the next copy coming out!"
Stephanie Carswell, Creative Director at Hawthorn Handmade
"We enjoy working with Craft Focus because the team is professional, effective and efficient. To have a solution provider that creates the artwork and provides us with such an excellent service whilst offering a great product is a testament to Tracy’s attention to detail. We can highly recommend Craft Focus and have been a loyal advertiser for nearly nine years. The feedback from new and existing customers is excellent and we enjoy the special features included within the magazine. Unlike other publications that are pushy and solely focused on revenue, Craft Focus and especially Tracy offers a depth of knowledge that is a real asset to the magazine. If you want an effective way to reach the craft trade, I can highly recommend it as the right publication to meet your advertising needs and requirements."
Mark Wilson, Director at Creative Products Distribution
Craft Focus in numbers...
craftfocus.com Total Visitors Per Month 24,462
Average Visitors Per Day 810 Unique Visitors Per Month 7,154
Our email newsletters are sent to 4,504 registered email addresses
*stats correct as of May 2019
896 Facebook likes
3.5k Twitter followers
39,000 copies distributed annually 1,000 copies given away at trade shows annually
804 Instagram followers
Craft Focus is published six times a year.
Craft Focus the leading title for the craft industry, is available free of charge to all UK based traders.
Craft Focus magazine has a circulation of over 6,500 craft buyers.
Contact sales: email@example.com Tel: +44 (0)1376 535618
Contact editorial: firstname.lastname@example.org Tel: +44 (0)1376 514000
Features, deadline dates and issue dates for upcoming issues
AUGUST/SEPTEMBER 2020 Knitting & Crochet Christmas products (part 1) Halloween Cardmaking Felting Stamping & embossing Soft crafts Advertising deadline: 17 July 2020 Issue date: 7 August 2020
FEBRUARY/MARCH 2021 CHSI Stitches preview Spring & Easter Sewing & Stitching Craft tools Spring Fabrics Best of British Advertising deadline: 15 January 2021 Issue date: 5 February 2021
AUGUST/SEPTEMBER 2021 Knitting & Crochet Christmas products (part 1) Halloween Cardmaking Felting Stamping & embossing Soft crafts Advertising deadline: 16 July 2021 Issue date: 6 August 2021
OCTOBER/NOVEMBER 2020 Christmas products (part 2) Glue & adhesives Sugarcraft Patchwork & quilting Craft kits Sewing & stitching Art materials Embroidery & tapestry Advertising deadline: 18 September 2020 Issue date: 2 October 2020
APRIL/MAY 2021 CHSI Stitches review London Stationery Show preview Creativeworld & Paperworld review Father's Day Summer product showcase Needlecrafts Advertising deadline: 12 March 2021 Issue date: 2 April 2021
OCTOBER/NOVEMBER 2021 Christmas products (part 2) Glue & adhesives Sugarcraft Patchwork & quilting Craft kits Sewing & Stitching Art materials Embroidery & tapestry Advertising deadline: 17 September 2021 Issue date: 8 October 2021
DECEMBER/JANUARY 2020/2021 CHSI Stitches new product showcase Spring Fair preview Making clothes at home Craft trends for 2021 Mother's Day Winter craft showcase Papercrafts Valentine's Day Advertising deadline: 13 November 2020 Issue date: 4 December 2020
JUNE/JULY 2021 London Stationery Show review Sewing for the home Children's crafts Back to school Creative stationery Crafts for under £15 Ribbons & buttons Advertising deadline: 14 May 2021 Issue date: 4 June 2021
DECEMBER/JANUARY 2021/2022 CHSI Stitches new product showcase Spring Fair Preview Making clothes at home Craft trends 2021 Mother's Day Winter craft showcase Papercrafts Valentine's day Advertising deadline: 12 November 2021 Issue date: 3 December 2021
Print & Digital Ratecard Double Page Spread
Full page sponsored edit
Solus Email £1000
Twitter Takeover £1000
Premium Directory Listing £1000
MPU (Block Advert)
MPU (Block Advert)
Inside Front Cover
Inside Back Cover
Outside Back Cover
Gatefold Inside Front Cover
Gatefold Inside Back Cover
All prices are per insertion and exclude VAT (where applicable)