media lions shortlist

CATEGORY CATNO TITLE CLIENT PRODUCT PR Agency ENTRANT / AGENCY ENTRANT COUNTRY

MEDIA LIONS SHORTLIST 2013

Best Use of Screens A01/007 NOT NORMAL. MINI REAR WINDSCREEN TV.

MINI MINI MEDIAPLUS Munich SERVICEPLAN Munich GERMANY

Best Use of Screens A01/009 INSPIRER OF MISCHIEF KRAFT FOODS FIDORKA STARCOM MEDIAVEST GROUP Prague STARCOM MEDIAVEST GROUP Prague

CZECH REPUBLIC

Best Use of Screens A01/011 LASEXTA HOP ATRESMEDIA ANTENA 3 / LASEXTA AFTERSHARE.TV Barcelona AFTERSHARE.TV Barcelona SPAIN

Best Use of Screens A01/015 PSICODRIVING HONDA CIVIC STARCOM MEDIAVEST GROUP Madrid STARCOM MEDIAVEST GROUP Madrid

SPAIN

Best Use of Screens A01/026 BRING HAPPINESS HOME PEPSICO PEPSI, LAY'S, TROPICANA OMD CHINA Shanghai OMD CHINA Shanghai / BBDO CHINA Shanghai

CHINA

Best Use of Screens A01/041 MEANAMORPHOSIS PROCTER & GAMBLE SECRET DEODORANT STARCOM MEDIAVEST GROUP Chicago LEO BURNETT CHICAGO USA

Best Use of Screens A01/064 WE ALL MAKE THE GAMES McDONALD'S UK OLYMPICS OMD UK London OMD UK London UNITED KINGDOM

Best Use of Screens A01/073 KIA CARS (REVOO) KIA KIA BRAND HAVAS MEDIA GROUP Madrid INNOCEAN WORLDWIDE EUROPE Frankfurt

GERMANY

Best Use of Screens A01/081 CONVERSATIONS START HERE AOL HUFFINGTON POST MEDIA GROUP UK

HUFFINGTON POST UK GRAVITY ROAD London UNITED KINGDOM

Best Use of Screens A01/087 #YOUDRIVE MERCEDES-BENZ A-CLASS MAXUS GLOBAL MAXUS GLOBAL UNITED KINGDOM

Best Use of Audio A02/010 MARIACHI CHRISTMAS PEPSICO DORITOS OMD UK London OMD UK London / ABBOTT MEAD VICKERS BBDO London / THE PICTURE PRODUCTION COMPANY London

UNITED KINGDOM

Best Use of Audio A02/028 BACK TO VINYL - THE OFFICE TURNTABLE

KONTOR RECORDS KONTOR RECORDS OGILVYACTION Düsseldorf / OGILVYONE Düsseldorf

GERMANY

Best Use of Audio A02/034 E-ROTIC TOUCH FNAC FNAC MARCEL Paris FRANCE

Best Use of Audio A02/037 DONCAFE LIVE RADIO VENDING MACHINE

STRAUSS ROMANIA DONCAFÉ VENDING MACHINE

UM ROMANIA Bucharest McCANN ERICKSON Bucharest

ROMANIA

Best Use of Audio A02/038 MOBILIZING THE 12TH MAN C. S. HAMMAM-LIF FOOTBALL CLUB MEMAC OGILVY LABEL TUNISIA Tunis / OGILVYACTION TUNISIA Tunis

TUNISIA

Best Use of Audio A02/040 BUD GREAT TIMES AMBEV BUDWEISER AFRICA Sao Paulo BRAZIL

Best Use of Audio A02/046 LONGER MERRY CHRISTMAS HEINEKEN HEINEKEN MINDSHARE San Juan JWT SAN JUAN PUERTO RICO

Best Use of Audio A02/049 EVERY BEAT MATTERS INTEGRATED CAMPAIGN

SAVE THE CHILDREN SAVE THE CHILDREN BBDO NEW YORK USA

Best Use of Audio A02/052 RADIO AMBULANCE AER (ECUADORIAN RADIO ASSOCIATION)

CORPORATE IMAGE CAMPAIGN

MARURI GREY Guayaquil ECUADOR

Best Use of Audio A02/074 DONATE-A-TONE STARHUB SAMARITANS OF SINGAPORE

DDB GROUP SINGAPORE SINGAPORE

Best Use of Print A03/050 YOU READ THEY LEARN HINDUSTAN TIMES NEWSPAPER LOWE + PARTNERS London LOWE + PARTNERS London UNITED KINGDOM

Best Use of Print A03/057 YOU ARE HERE VOLKSWAGEN DO BRASIL VOLKSWAGEN DO BRASIL ALMAPBBDO São Paulo BRAZIL

Best Use of Print A03/066 FOOL'S DAY FOLHA DE SAO PAULO FOLHA DE SAO PAULO AFRICA Sao Paulo BRAZIL



Best Use of Print A03/067 BACK PAGES APPLE IPAD MINI OMD Los Angeles TBWA\MEDIA ARTS LAB Los Angeles

USA

Best Use of Print A03/074 IGNITER AD AMBEV SKOL F/NAZCA SAATCHI & SAATCHI São Paulo

BRAZIL

Best Use of Print A03/090 THE LIGHTEST AD EVER ALPARGARTAS MIZUNO MORELIA NEO TALENT São Paulo BRAZIL

Best Use of Print A03/094 UNITY PAPER WESTONE ADA NEWSPAPER STARCOM Colombo LEO BURNETT SOLUTIONS Colombo

SRI LANKA

Best Use of Print A03/096 REFLECTION OF MUSIC - USHA UTHUP

COCA-COLA INDIA COKE STUDIO LEO BURNETT INDIA Mumbai

INDIA

Best Use of Print A03/097 NIVEA - SOLAR CHARGER NIVEA NIVEA SUN GIOVANNI+DRAFTFCB São Paulo

BRAZIL

Best Use of Print A03/100 AMPLIFIER COCA-COLA COCA-COLA FM JWT BRAZIL São Paulo BRAZIL

Best Use of Outdoor A04/003 POTABLE WATER GENERATOR THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY

ADMISSIONS 2013 MEDIA CONNECTION BPN Lima MAYO DRAFTFCB Lima PERU

Best Use of Outdoor A04/027 CV CAMPAIGN SITUATION STOCKHOLM SITUATION STOCKHOLM IS A MAGAZINE SOLD BY HOMELESS PEOPLE IN STOCKHOLM

CLEAR CHANNEL Stockholm INGO Stockholm SWEDEN

Best Use of Outdoor A04/034 MEGA SOCCER SHIRTS TELENET TELENET TBWA\BELGIUM Brussels BELGIUM

Best Use of Outdoor A04/036 NEVER ENDING CHARITY BOX MICROLOAN FOUNDATION MICROLOAN FOUNDATION DLKW LOWE London / OCEAN OUTDOOR London

UNITED KINGDOM

Best Use of Outdoor A04/044 SHED LIGHT ON RAPE JHHESA BROTHERS FOR LIFE JOE PUBLIC Johannesburg SOUTH AFRICA

Best Use of Outdoor A04/045 ONLY FOR CHILDREN FUNDACIÓN ANAR HELP LINE FOR CHILDREN AND TEENAGERS

GREY ESPAÑA Madrid GREY ESPAÑA Madrid SPAIN

Best Use of Outdoor A04/062 FLICKERING NEON BUS STOP LIGHTING WAREHOUSE NEON ACW GREY TEL AVIV Tel Aviv / JCDECAUX Holon

ISRAEL

Best Use of Outdoor A04/076 WRATH OF THE TITANS WARNER BROS ENTERTAINMENT

WRATH OF THE TITANS STARCOM Levallois-Perret STARCOM Levallois-Perret FRANCE

Best Use of Outdoor A04/082 CRACK CONSUMES PARTNERSHIP AGAINST DRUGS

ANTI - DRUGS TALENT São Paulo BRAZIL

Best Use of Outdoor A04/084 ADOPT ME! KOREAN ANIMAL WELFARE ASSOCIATION

ABANDONED DOG ADOPTION CAMPAIGN

CHEIL WORLDWIDE Seoul SOUTH KOREA

Best Use of Ambient Media: Small Scale

A05/001 LIBERATION WRAPPER FRESHNESS BURGER CLASSIC BURGER DENTSU Tokyo DENTSU Tokyo JAPAN


A05/006 DENGUE BOTTLE MAYNILAD WATER SERVICES ANTI-DENGUE FEVER CAMPAIGN

Y&R PHILIPPINES Manila THE PHILIPPINES


A05/009 FASCINATORS LION JAMES BOAGS DRAUGHT PUBLICIS MOJO Sydney PUBLICIS MOJO Sydney AUSTRALIA


A05/023 OLYMPIC SHIRT FLAG PROCTER & GAMBLE PHILIPPINES

LAUNDRY DETERGENT ACE SAATCHI & SAATCHI Manila

THE PHILIPPINES




A05/039 THE GERM STAMP PROCTER & GAMBLE SAFEGUARD SOAP SAATCHI & SAATCHI Singapore SAATCHI & SAATCHI Singapore

SINGAPORE


A05/060 DOMINO’S PIZZA DISC DOMINO’S PIZZA PIZZA DELIVERY ARTPLAN Rio de Janeiro ARTPLAN Rio de Janeiro BRAZIL


A05/062 RAMADAN ACTS OF KINDNESS THE COCA-COLA COMPANY INDONESIA

COCA-COLA MEDIACOM INDONESIA Jakarta MEDIACOM INDONESIA Jakarta

INDONESIA


A05/065 RECIPE CART UNILEVER HELLMANN'S CUBOCC São Paulo CUBOCC São Paulo BRAZIL


A05/067 MOUTHGUARDS COLGATE COLGATE GPY&R SYDNEY / VML Sydney

AUSTRALIA


A05/106 IGNITE HEINEKEN HEINEKEN IGNITE DDB & TRIBAL AMSTERDAM Amstelveen / DDB & TRIBAL AMSTERDAM

THE NETHERLANDS


A05/129 SLICE OF LOVE PAPA JOHNS PAPA JOHNS PUBLICIS PERU Lima PERU


A05/160 PROTECT WHAT IS BEHIND YOU TOYOTA BELGIUM YARIS HYBRID HAPPINESS BRUSSELS BELGIUM


A05/173 TASTE THE POSTER LAL PET PRODUCTS SUPER DOG CHEWY OGILVY & MATHER INDIA Gurgaon

INDIA


A05/190 ANX CORPORACION BATARSE LEE JEANS OGILVY GUATEMALA GUATEMALA

Best Use of Ambient Media: Large Scale

A06/004 MAKE THE POLITICIANS WORK URA.RU CITY WEBSITE URA.RU CITY WEBSITE VOSKHOD Yekaterinburg VOSKHOD Yekaterinburg RUSSIA


A06/009 TREE CONCERT BUND / FRIENDS OF EARTH GERMANY

NATURE PROTECTION BBDO GERMANY Berlin GERMANY


A06/030 THE HEART OF THE CITY DANONE VIDACOL +CASTRO Buenos Aires +CASTRO Buenos Aires ARGENTINA


A06/058 IBM OUTDOOR AS UTILITY IBM SMARTER CITIES OGILVY FRANCE Paris FRANCE


A06/065 DIGITAL PUBLIC LIBRARY VODAFONE ROMANIA MOBILE INTERNET UM ROMANIA Bucharest McCANN ERICKSON Bucharest

ROMANIA


A06/073 MOVING DAY WILD POSTINGS IKEA IKEA JUNGLE MEDIA Toronto LEO BURNETT TORONTO CANADA


A06/093 MEGA PRINT HP HP ALMAPBBDO São Paulo BRAZIL


A06/097 WINDOW PINTS DIAGEO GUINNESS GREY GROUP CANADA Toronto

CANADA


A06/111 McDONALD'S BECOMES MACCA'S McDONALD'S AUSTRAILA AUSSIE TASTES MENU OMD AUSTRALIA Pyrmont DDB Sydney AUSTRALIA


A06/121 A LOJA VAZIA SHOPPING VILLALOBOS SHOPPING VILLALOBOS LODUCCA São Paulo BRAZIL




A06/126 THE BILL-BOARD CASA DE LA AMISTAD FUNDRISING OGILVY & MATHER Mexico City / OGILVY ACTION

MEXICO


A06/135 THE WALL SENSOR BMW BMW 1 SERIES TBWA\ISTANBUL TURKEY

Best Use of Special Events and Stunt/Live Advertising

A07/016 WAITING. FOR SEVEN YEARS. FOUNDATION “FOR LIFE – FOR ORGAN DONATION”

FOUNDATION “FOR LIFE – FOR ORGAN DONATION”

OGILVY GERMANY Frankfurt OGILVY GERMANY Frankfurt

GERMANY


A07/058 FROZEN CINEMA FIFTYFIFTY (HOMELESS ORGANISATION)

FIFTYFIFTY (HOMELESS ORGANISATION)

HAVAS WORLDWIDE DÜSSELDORF HAVAS WORLDWIDE DÜSSELDORF

GERMANY


A07/101 TILES SQUARE MICROSOFT CORPORATION

WINDOWS 8 STARCOM MEDIAVEST GROUP Chicago STARCOM MEDIAVEST GROUP Chicago / R/GA New York

USA


A07/103 MOVING THE STORE IKEA IKEA MEDIACOM Oslo SMFB Oslo NORWAY


A07/106 BUILT BY HEART CHOBANI CHOBANI YOGURT OMD New York LEO BURNETT NEW YORK USA


A07/108 GOOGLE+ DIGITAL SIGNINGS GOOGLE GOOGLE+ GOOGLE UK London UNITED KINGDOM


A07/115 REVERSE ROBBERIES PARMALAT OAK FLAVOURED MILK ZENITH MEDIA Brisbane THE MONKEYS Sydney AUSTRALIA


A07/116 UFO'S OVER JOZI TOPTV FALLING SKIES IRELAND DAVENPORT Johannesburg

SOUTH AFRICA


A07/127 THE PROFITEERS FIORUCCI FOOD COLD CUTS McCANN WORLDGROUP Milan

ITALY


A07/132 GILLETTE ULTRA-ORTHODOX CHALLENGE

PROCTER AND GAMBLE GILLETTE DEODORANTS ZENITHOPTIMEDIA Ramat Gan ZENITHOPTIMEDIA Ramat Gan

ISRAEL


A07/142 BRITISH ARMY CAPITA TERRITORIAL ARMY MEDIACOM London MEDIACOM London / JWT LONDON

UNITED KINGDOM


A07/172 THE AUDIOGUIDE PROJECT TOCHKA G THE MOSCOW MUSEUM OF EROTIC ART

Y&R RUSSIA Moscow RUSSIA


A07/173 FASTLINE FASTWEB INTERNET - OPTICAL FIBER M&C SAATCHI Milan ITALY




A07/204 SMALL WORLD MACHINES COCA-COLA COCA-COLA LEO BURNETT SYDNEY / LEO BURNETT CHICAGO

AUSTRALIA


A07/205 ROAD TO RECOVERY DIAGEO AUSTRALIA BUNDABERG RUM IKON COMMUNICATIONS Sydney LEO BURNETT SYDNEY AUSTRALIA


A07/216 PAR-KING SMART VERTRIEBS SMART FORTWO BBDO GERMANY Berlin GERMANY


A07/220 POKER CARLSBERG CARLSBERG DUVAL GUILLAUME MODEM Antwerp

BELGIUM


A07/223 JOURNEY OF HOPE KFC KFC ADD HOPE OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA


A07/244 THE ALCOHOL BARRIER RESPONSIBLE YOUNG DRIVERS (RYD)

NGO BEPARK Gent PUBLICIS BRUSSELS BELGIUM


A07/255 ECLIPSE LIVE FROM FUJIYAMA PANASONIC CORPORATION

PANASONIC SOLAR ENERGY SOLUTIONS

DENTSU Tokyo JAPAN


A07/279 MARIONETTEBOT UNITED ARROWS GREEN LABEL RELAXING

UNITED ARROWS TBWA\HAKUHODO Tokyo JAPAN


A07/285 UNFORGETTABLE FLIGHT NATURA AMÓ PERALTA COMUNIÇACÕES São Paulo PERALTA COMUNIÇACÕES São Paulo

BRAZIL


A07/297 THE LAST MEAL: RESTAURANT AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL DDB LATINA PUERTO RICO San Juan

PUERTO RICO


A07/301 STUNNING SURPRISE BY THE CHORUS OF FANS

ANADOLU EFES ANADOLU EFES SPORTS CLUB

PING Istanbul TBWA\ISTANBUL TURKEY


A07/302 MAKE IT TO MUSE STUDIO BRUSSELS MUSIC FOR LIFE VRT Brussels MORTIERBRIGADE Brussels BELGIUM


A07/303 STADISTICS - THE HEALTHY ELEVATOR

COCA-COLA COCA-COLA CARAT Barcelona S,C,P,F Barcelona SPAIN

Best Use of Branded Content & Sponsorship

A08/047 DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE AUSTRALIA




A08/081 THE BEETLE SHARK CAGE VOLKSWAGEN VW BEETLE MEDIACOM New York MEDIACOM New York / DISCOVERY CHANNEL Silver Spring

USA


A08/098 OPPOSITES KLARA RADIO STATION FAMOUS BRUSSELS BELGIUM


A08/100 DAYS OF HOPE DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIALWERKE PFARRER SIEBER, POLSKI CZERWONY KRZYZ

DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIALWERKE PFARRER SIEBER, POLSKI CZERWONY KRZYZ

SAATCHI & SAATCHI Berlin GERMANY


A08/103 SERIOUS PLAY HSBC HSBC GROUPM London JWT LONDON UNITED KINGDOM


A08/105 MAGICAL PAYPHONE OI OI NBS Rio de Janeiro BRAZIL


A08/108 YU: DON´T MISS ANYTHING VODAFONE TARIFA VODAFONE YU WINK Madrid WINK Madrid SPAIN


A08/120 SAP A LA TORTRIX FRITO-LAY TORTRIX OMD GUATEMALA BBDO GUATEMALA GUATEMALA


A08/128 TEAM PERFORMANCE INDEX UPS LOGISTICS MAXUS GLOBAL New York OGILVY NEW YORK USA


A08/165 BUILDING THE PEOPLE'S CAR VOLKSWAGEN GROUP CHINA

THE PEOPLE'S CAR PROJECT MEDIACOM Beijing PROXIMITY BEIJING / GOODSTEIN & PARTNERS Beijing

CHINA


A08/183 NO NAME MATCH UNICEF ID CAMPAIGN PUBLICA Asunción ONIRIA/TBWA Asuncion PARAGUAY


A08/187 TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN

TOYOTA TOYOTA TUNDRA SAATCHI & SAATCHI LA USA

Best Use of Digital Media A09/017 DEMOLITION SITE COURTS ASIA COURTS ONLINE STORE DDB GROUP SINGAPORE SINGAPORE

Best Use of Digital Media A09/027 GOLDEN CHAINS ALB MUSIC VIDEO CLM BBDO Boulogne-Billancourt

FRANCE

Best Use of Digital Media A09/046 WINDOW SHOPPING ADIDAS ADIDAS NEO TBWA\HELSINKI FINLAND

Best Use of Digital Media A09/071 MISSPELLED WEBSITES COLCAFE COLCAFÉ ICED COFFEE MEDIACOM Bogota REP/GREY Bogota COLOMBIA

Best Use of Digital Media A09/073 RECIPE CART UNILEVER HELLMANN'S CUBOCC São Paulo CUBOCC São Paulo BRAZIL

Best Use of Digital Media A09/074 LAUNCH SITE ON EBAY VOLVO GROUP SWEDEN THE NEW VOLVO FH FORSMAN & BODENFORS Gothenburg

SWEDEN

Best Use of Digital Media A09/101 FREE WI-FI McDONALD'S SISTEMAS DE ESPAÑA

McDONALD'S OMD SPAIN Madrid TBWA\ESPAÑA Madrid SPAIN

Best Use of Digital Media A09/108 KLEENEX CATCHES COLDS KIMBERLY CLARK KLEENEX MINDSHARE UK London MINDSHARE UK London UNITED KINGDOM

Best Use of Digital Media A09/109 BALLS DREAM BAND HENKEL LAUNDRY AND HOME CARE

BREF POWER ACTIV 4 IN 1 MEC GLOBAL Milan TBWA\ITALIA Milan ITALY



Best Use of Digital Media A09/116 POINT PUBLISHERS KOREAN BRAILLE LIBRARY BRAILLE BOOKS DISTRIBUTION FOR CHILDREN

DARTZ COMMUNICATION Seoul CREATIVIA Seoul / DAEHONG COMMUNICATIONS Seoul

SOUTH KOREA

Best Use of Digital Media A09/133 GONE IN 5 SECONDS AUDI SOUTH AFRICA AUDI R8 COUPÉ OGILVY & MATHER CAPE TOWN

SOUTH AFRICA

Best Use of Digital Media A09/138 NAWRAS PIGGYBACKING NAWRAS WIFI LEO BURNETT DUBAI UNITED ARAB EMIRATES

Best Use of Digital Media A09/144 DIGITAL EARTH HOUR WWF CHINA EARTH HOUR BBH CHINA Shanghai CHINA

Best Use of Digital Media A09/145 ONE SECOND ONE MOVIE MEI AH ENTERTAINMENT GROUP

MEI AH ENTERTAINMENT McCANN WORLDGROUP Hong Kong McCANN WORLDGROUP Hong Kong

HONG KONG

Best Use of Digital Media A09/150 COINOFFERS COINS FOR CLICKS McDONALD’S COINOFFERS OMD DENMARK Copenhagen DDB COPENHAGEN Copenhagen

DENMARK

Best Use of Digital Media A09/152 THE TRAIN SWITCH SWEBUS LONG DISTANCE BUS COMPANY

ÅKESTAM HOLST Stockholm

SWEDEN

Best Use of Digital Media A09/168 GEOX AMPHIBIOX GEOX AMPHIBIOX URBAN WATERPROOF SHOES

GROUPM Milan SMFB Oslo / STINKDIGITAL London

NORWAY

Best Use of Digital Media A09/175 SONG FOR LIFE STUDIO BRUSSELS MUSIC FOR LIFE VRT Brussels MORTIERBRIGADE Brussels BELGIUM

Best Use of Digital Media A09/176 VACATION AUTO DISCOUNT TAM TRAVEL TRAVEL DDB BRASIL São Paulo BRAZIL

Best Use of Social Media A10/038 SCREEN-AGE LOVE STORY PLDT MYDSL ACE SAATCHI & SAATCHI Manila

THE PHILIPPINES

Best Use of Social Media A10/046 OREO DAILY TWIST MONDELEZ INTERNATIONAL OREO MEDIAVEST New York DRAFTFCB New York USA

Best Use of Social Media A10/064 THE FUTURE OF THE FASHION SHOW BY TOPSHOP

IN HOUSE (TOPSHOP) TOPSHOP UNIQUE FASHION SHOW

TOPSHOP London TOPSHOP London UNITED KINGDOM

Best Use of Social Media A10/069 DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE AUSTRALIA

Best Use of Social Media A10/070 SHE RUNS THE NIGHT NIKE WOMEN'S RUNNING RAZOR East Redfern JOY. Sydney AUSTRALIA

Best Use of Social Media A10/106 MASTERCARD CUBS PLEDGE MASTERCARD MASTERCARD PRICELESS CITIES

UM New York R/GA New York USA

Best Use of Social Media A10/116 TORCHVIEW LLOYDS BANKING GROUP LLOYDS TSB MEC London MEC London UNITED KINGDOM

Best Use of Social Media A10/120 NIKE GREATNESS NIKE NIKE MINDSHARE Shanghai WIEDEN+KENNEDY Shanghai

CHINA

Best Use of Social Media A10/123 TEACHING WITH TIMELINE HET 4E GYMNASIUM SENIOR HIGH SCHOOL THEY Amsterdam THE NETHERLANDS

Best Use of Social Media A10/132 CLOUD 9 #FROZENINTHECLOUDS BULLA DAIRY FOODS FROZEN YOGHURT GREY MELBOURNE AUSTRALIA

Best Use of Social Media A10/136 THE PROFITEERS FIORUCCI FOOD COLD CUTS McCANN WORLDGROUP Milan

ITALY

Best Use of Social Media A10/139 SKY REC SKY CABLE TV AGÊNCIACLICK ISOBAR São Paulo

BRAZIL

Best Use of Social Media A10/159 HASHTAG KILLER WATER IS LIFE WATER IS LIFE (NON PROFIT) DDB NEW YORK USA

Best Use of Social Media A10/160 FACEBOOK 1914 MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX

MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX

DDB PARIS FRANCE

Best Use of Social Media A10/183 #DONTGOHOME COLE HAAN COLE HAAN PGR MEDIA New York BBH NEW YORK USA



Best Use of Social Media A10/191 LBCI DRAMA WARD EL KHAL CAMPAIGN

LBCI & LBCI DRAMA LBCI DRAMA IMPACT BBDO Beirut LEBANON

Best Use of Social Media A10/200 WELCOME TO SMALL BUSINESS SATURDAY

AMERICAN EXPRESS AMERICAN EXPRESS MINDSHARE New York DIGITAS New York USA

Best Use of Social Media A10/213 PARDON ME GREY POUPON GREY POUPON CP+B Boulder USA

Best Use of Social Media A10/232 ONE PHOTO A DAY IN THE WORST YEAR OF MY LIFE

FOND B92 CAMPAIGN AGAINST DOMESTIC VIOLENCE

DIRECT MEDIA Belgrade SAATCHI & SAATCHI Belgrade

SERBIA

Best Use of Social Media A10/247 #DAMMIPIÙVOCE - TURN UP MY VOICE

COORDOWN ONLUS WORLD DOWN SYNDROME DAY

SAATCHI & SAATCHI Milan ITALY

Best Use of Social Media A10/248 FILM PERSONALITY TEST DUBAI INTERNATIONAL FILM FESTIVAL

FILM FESTIVAL LEO BURNETT DUBAI UNITED ARAB EMIRATES

Best Use of Social Media A10/291 REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo BRAZIL

Best Use of Mobile Devices

A11/030 WINDOW SHOPPING ADIDAS ADIDAS NEO TBWA\HELSINKI FINLAND


A11/032 PENGUIN NAVI SUNSHINE CITY CORPORATION

SUNSHIN AQUARIUM HAKUHODO DY MEDIA PARTNERS Tokyo HAKUHODO Tokyo JAPAN


A11/044 SPREADING THE WORD, NOT THE DISEASE.

RED HOT ORGANIZATION AIDS AWARENESS CAMPAIGN

WING New York USA


A11/092 GOOD NIGHT: DREAM IS, NEW MEDIA

GP ONLINE YUMEMIRU - CONTROL YOUR DREAMS

HAKUHODO DY MEDIA PARTNERS Tokyo HAKUHODO DY MEDIA PARTNERS Tokyo

JAPAN


A11/096 LEND AN EYE EUREKA CALL CENTRE SYSTEM (S)

AWARENESS GREY GROUP SINGAPORE SINGAPORE


A11/104 PAR-KING SMART VERTRIEBS SMART FORTWO BBDO GERMANY Berlin GERMANY


A11/113 OLD PHONES GIVE NEW LIFE SINGTEL PROJECT SILVERLINE, A CORPORATE SOCIAL RESPONSIBILITY INITIATIVE

OGILVY & MATHER SINGAPORE

SINGAPORE


A11/117 THE HIGHEST GOAL ADIDAS JAPAN K.K. FOOTBALL ROBOT COMMUNICATIONS Tokyo TBWA\HAKUHODO Tokyo JAPAN


A11/130 TRACK MY MACCA'S McDONALD'S AUSTRAILA CORE MENU OMD AUSTRALIA Pyrmont DDB Sydney AUSTRALIA


A11/132 HAPPYTABLE McDONALD’S HAPPYMEAL DDB GROUP SINGAPORE SINGAPORE

Best Use of Integrated Media

B01/003 COINOFFERS JACKPOT McDONALD'S DENMARK COINOFFERS OMD DENMARK Copenhagen OMD DENMARK Copenhagen

DENMARK


B01/006 THE EVERYDAY COLLECTION TARGET GROCERY HAWORTH Minneapolis MONO Minneapolis USA


B01/015 THE WORD ON THE STREET THE ECONOMIST GROUP MAGAZINE PHD Amsterdam FHV BBDO Amsterdam THE NETHERLANDS


B01/021 SCREEN-AGE LOVE STORY PLDT MYDSL ACE SAATCHI & SAATCHI Manila

THE PHILIPPINES




B01/022 OLYMPIC SHIRT FLAG PROCTER & GAMBLE PHILIPPINES

LAUNDRY DETERGENT ACE SAATCHI & SAATCHI Manila

THE PHILIPPINES


B01/029 A MILLION REASONS TO BELIEVE IN THAILAND

COCA-COLA COKE INITIATIVE Bangkok INITIATIVE Bangkok THAILAND


B01/034 WHY WAIT UNTIL IT'S TOO LATE? FUNERAL INSURANCE COMPANY DELA

DELA BRAND MEDIAVALUE Eindhoven OGILVY & MATHER AMSTERDAM

THE NETHERLANDS


B01/036 THANK YOU MOM P&G OLYMPICS CAMPAIGN; CORPORATE IMAGE AND REPUTATION

CARAT New York CARAT New York USA


B01/040 WHAT DOES ABSOLUTE SOUND LIKE?

PERNOD RICARD ABSOLUT VODKA PHD COLOMBIA Bogotá PHD COLOMBIA Bogotá / SANCHO BBDO Bogotá

COLOMBIA


B01/043 VOLUNTEER TO PROMOTE VOLUNTEERING

SEEK VOLUNTEER ONLINE VOLUNTEER SEARCH

IKON Melbourne LEO BURNETT MELBOURNE AUSTRALIA


B01/065 GASTRONOMIC HERITAGE RICA EVAPORATED MILK OMD DOMINICANA Santo Domingo PAGÉS BBDO Santo Domingo

DOMINICAN REPUBLIC


B01/071 WORLD'S MOST STOLEN PEN PAPERMATE INKJOY PEN PHD New York PHD New York USA


B01/087 THE LAMBNESIA EPIDEMIC MEAT & LIVESTOCK AUSTRALIA

LAMB UM Sydney UM Sydney / BMF Sydney AUSTRALIA


B01/107 A COUNTRY ONLY WE HAVE KOREAN AIR KOREAN AIR HS AD Seoul SOUTH KOREA


B01/128 FASTLINE FASTWEB INTERNET - OPTICAL FIBER M&C SAATCHI Milan ITALY


B01/139 LONGER MERRY CHRISTMAS HEINEKEN HEINEKEN MINDSHARE San Juan JWT SAN JUAN PUERTO RICO


B01/166 ROAD TO RECOVERY DIAGEO AUSTRALIA BUNDABERG RUM IKON COMMUNICATIONS Sydney LEO BURNETT SYDNEY AUSTRALIA


B01/221 REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo BRAZIL

Fast Moving Consumer Goods

C01/012 ROACHVILLE TIGER BRANDS DOOM FOGGER TBWA\HUNT\LASCARIS JOHANNESBURG

SOUTH AFRICA


C01/017 A MILLION REASONS TO BELIEVE IN THAILAND

COCA-COLA COKE INITIATIVE Bangkok INITIATIVE Bangkok THAILAND


C01/023 THE GERM STAMP PROCTER & GAMBLE SAFEGUARD SOAP SAATCHI & SAATCHI Singapore SAATCHI & SAATCHI Singapore

SINGAPORE


C01/044 GASTRONOMIC HERITAGE RICA EVAPORATED MILK OMD DOMINICANA Santo Domingo PAGÉS BBDO Santo Domingo

DOMINICAN REPUBLIC


C01/063 BEDTIME STORIES CALIFORNIA MILK PROCESSING BOARD

MILK GRUPO GALLEGOS HUNTINGTON BEACH GRUPO GALLEGOS HUNTINGTON BEACH

USA


C01/088 MEAT SNACKING HELMET KERRY FOODS MATTESSONS FRIDGE RAIDERS

VIZEUM London SAATCHI & SAATCHI London

UNITED KINGDOM


C01/107 SMALL WORLD MACHINES COCA-COLA COCA-COLA LEO BURNETT SYDNEY / LEO BURNETT CHICAGO

AUSTRALIA




C01/122 POKER CARLSBERG CARLSBERG DUVAL GUILLAUME MODEM Antwerp

BELGIUM


C01/123 YOU HAVE 70 SECONDS COCA-COLA COMPANY COCA-COLA ZERO DUVAL GUILLAUME MODEM Antwerp

BELGIUM


C01/124 STRATOS SIGNAL TOOTHBRUSH THE CYRANOS Barcelona / McCANN WORLDGROUP Barcelona

SPAIN

Cars & Automotive Services

C02/029 THE BEETLE SHARK CAGE VOLKSWAGEN VW BEETLE MEDIACOM New York MEDIACOM New York / DISCOVERY CHANNEL Silver Spring

USA


C02/037 LAUNCH SITE ON EBAY VOLVO GROUP SWEDEN THE NEW VOLVO FH FORSMAN & BODENFORS Gothenburg

SWEDEN


C02/048 SPEED PERSONIFIED NISSAN NISSAN 370Z MINDSHARE Dubai MINDSHARE Dubai / TBWA\RAAD UAE Dubai

UNITED ARAB EMIRATES


C02/061 #YOUDRIVE MERCEDES-BENZ A-CLASS MAXUS GLOBAL MAXUS GLOBAL UNITED KINGDOM


C02/063 AQUA SOCIAL FES!! TOYOTA MARKETING JAPAN CORPORATION

AQUA DENTSU Tokyo JAPAN

Financial Products & Services

C04/012 THE GAP IN THE MARKET KBC KBC ENTREPRENEURS TBWA\BELGIUM Brussels BELGIUM


C04/024 SAVE 11 ALLSTATE INSURANCE STARCOM MEDIAVEST GROUP Chicago STARCOM MEDIAVEST GROUP Chicago / LEO BURNETT CHICAGO

USA


C04/044 THE INTRUDER AMIS MEXICAN INSURANCE ASSOCIATION

OGILVY & MATHER Mexico City

MEXICO

Commercial Public Services incl. Healthcare & Medical

C05/003 POTABLE WATER GENERATOR THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY

ADMISSIONS 2013 MEDIA CONNECTION BPN Lima MAYO DRAFTFCB Lima PERU


C05/005 MOVING WIFI DTAC DTAC WIFI CREATIVE JUICE\BANGKOK (TBWA)

THAILAND


C05/017 THE GAME OF YOUR LIFE OZYEGIN UNIVERSITY SOCIAL MEDIA 41?29! Istanbul / DIJITAL BURO ISTANBUL

TURKEY


C05/037 SCREEN-AGE LOVE STORY PLDT MYDSL ACE SAATCHI & SAATCHI Manila

THE PHILIPPINES


C05/043 GOLD MEDAL WINNER STAMPS ROYAL MAIL ROYAL MAIL STAMPS UM New York UM New York USA


C05/046 NAWRAS PIGGYBACKING NAWRAS WIFI LEO BURNETT DUBAI UNITED ARAB EMIRATES




C05/047 BPOST LIVE WEBSHOP BPOST BPOST TBWA\BELGIUM Brussels BELGIUM

Travel, Entertainment & Leisure

C06/004 THE MIRACLE AT MEDINAH PADDY POWER PADDY POWER M2M London M2M London UNITED KINGDOM


C06/005 BE MY GUEST KLM ROYAL DUTCH AIRLINES

KLM MEET & SEAT DDB & TRIBAL AMSTERDAM Amstelveen / THE 7TH CHAMBER LONDON

THE NETHERLANDS


C06/009 THE BIG WAVE GOODBYE AMSTERDAM AIRPORT SCHIPHOL

SCHIPHOL.NL UM Amsterdam FHV BBDO Amsterdam THE NETHERLANDS


C06/031 THE AUDIOGUIDE PROJECT TOCHKA G THE MOSCOW MUSEUM OF EROTIC ART

Y&R RUSSIA Moscow RUSSIA

Retail and E-Commerce, including Restaurants

C07/004 DEMOLITION SITE COURTS ASIA COURTS ONLINE STORE DDB GROUP SINGAPORE SINGAPORE


C07/009 YOUR BETTER STARTS HERE FGL SPORT SPORT CHEK TOUCHE! PHD Montréal TOUCHE! PHD Montréal CANADA


C07/010 TOOLPOOL MALMÖ JÄRNHANDEL (MALMÖ HARDWARE STORE)

HARDWARE STORE THE FAN CLUB Malmo THE FAN CLUB Malmo SWEDEN


C07/018 SEE FOR YOURSELF RECEIPT CHALLENGE

WALMART WALMART STARCOM MEDIAVEST GROUP New York STARCOM MEDIAVEST GROUP New York

USA


C07/019 #BESTNIGHTEVER ASOS WOMENSWEAR CARAT London CARAT London / ASOS London

UNITED KINGDOM


C07/022 DOMINO’S PIZZA DISC DOMINO’S PIZZA PIZZA DELIVERY ARTPLAN Rio de Janeiro ARTPLAN Rio de Janeiro BRAZIL


C07/023 SINGLE FLOWER GIULIANA FLORES FLOWERS' E-COMMERCE AGÊNCIACLICK ISOBAR São Paulo

BRAZIL


C07/024 QR COOKIES FOUR DIRECTIONS ELECTRONIC BOOKSTORE GREY GROUP HONG KONG

HONG KONG


C07/027 1000 STORES YIHAODIAN E-GROCERY OGILVY & MATHER SHANGHAI

CHINA


C07/030 WATERDROP AD DOMINO'S PIZZA PIZZA INNOCEAN WORLDWIDE Seoul

SOUTH KOREA


C07/046 CHALKBOARD MENU McDONALD'S POLAND BREAKFAST / LUNCH DDB WARSAW POLAND


C07/047 A RING TO BRING THEM CLOSER McDONALD’S RONALD McDONALD FOUNDATION

OPTIMUM MEDIA OMD Moscow LEO BURNETT MOSCOW RUSSIA


C07/049 FREE WI-FI McDONALD'S SISTEMAS DE ESPAÑA

McDONALD'S OMD SPAIN Madrid TBWA\ESPAÑA Madrid SPAIN


C07/051 McDONALD'S BECOMES MACCA'S McDONALD'S AUSTRAILA AUSSIE TASTES MENU OMD AUSTRALIA Pyrmont DDB Sydney AUSTRALIA




C07/053 I'M AMAZING McDONALD’S RESTAURANTS

RESTAURANTS OMD HONG KONG DDB GROUP HONG KONG HONG KONG


C07/055 THE HOT STAMP PRESSBYRÅN CONVENIENCE STORE CHAIN

ÅKESTAM HOLST Stockholm

SWEDEN


C07/057 SALE NAVIGATION EMART EMART CHEIL WORLDWIDE Seoul SOUTH KOREA


C07/068 MY-NNEQUIN APSA CENTROS COMERCIALES

DOT BAIRES SHOPPING DAVID Buenos Aires ARGENTINA

Publications & Media C08/001 SHARE THE NEWSPAPER WITH CHILDREN

THE TOKYO SHIMBUN THE TOKYO SHIMBUN DENTSU Tokyo DENTSU Tokyo JAPAN

Publications & Media C08/005 MAKE THE POLITICIANS WORK URA.RU CITY WEBSITE URA.RU CITY WEBSITE VOSKHOD Yekaterinburg VOSKHOD Yekaterinburg RUSSIA

Publications & Media C08/030 SKY LIVESPOTS SKY SKY MINDSHARE Frankfurt SERVICEPLAN Munich GERMANY

Publications & Media C08/037 LBCI DRAMA WARD EL KHAL CAMPAIGN

LBCI & LBCI DRAMA LBCI DRAMA IMPACT BBDO Beirut LEBANON

Publications & Media C08/047 KAIZERVIRUS KAIZERS ORCHESTRA VIOLETA VIOLETA VOL.3 ANORAK Oslo / HES Oslow / NOTCH Oslo

NORWAY

Business Products & Services

C09/001 PAPER HOTSPOT DOMTAR PAPER ERIC MOWER AND ASSOCIATES Charlotte

ERIC MOWER AND ASSOCIATES Charlotte

USA

Business Products & Services

C09/013 THE POWER OF NEWSPAPER NEWSPAPERWORK MARKETINGPLATFORM OF ALL BELGIAN NEWSPAPERS

DUVAL GUILLAUME MODEM Antwerp

BELGIUM

Corporate Image & Information

C10/020 THE CANDIDATE HEINEKEN INTERNATIONAL HEINEKEN STARCOM MEDIAVEST GROUP London PUBLICIS ITALY Milan ITALY


C10/022 IBM OUTDOOR AS UTILITY IBM SMARTER CITIES OGILVY FRANCE Paris FRANCE


C10/026 VOLUNTEERS DON'T SEEK RECOGNITION

OFFRE JOIE NGO STARCOM MEDIAVEST GROUP Beirut LEO BURNETT BEIRUT LEBANON


C10/052 REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo BRAZIL


C10/053 WHY WAIT UNTIL IT'S TOO LATE? FUNERAL INSURANCE COMPANY DELA

DELA BRAND MEDIAVALUE Eindhoven OGILVY & MATHER AMSTERDAM

THE NETHERLANDS

Charities, Public Health & Safety, Public Awareness Messages

C11/011 TINY HOLE HEMORIO BLOOD BANK BINDER VISAO ESTRATEGICA Rio De Janeiro

BINDER VISAO ESTRATEGICA Rio De Janeiro

BRAZIL


C11/015 WHITE FLAG MISSING CHILDREN MISSING CHILDREN´S WHITE FLAG

ALMACEN Olivos ALMACEN Olivos ARGENTINA


C11/017 FLASH DRIVING GAME NEW ZEALAND TRANSPORT AGENCY

SLOW DOWN - YOUNG MALES

OMD Wellington OMD Wellington / CLEMENGER BBDO Wellington

NEW ZEALAND


C11/022 MAILBOOKS FOR GOOD THE FOOTPATH LIBRARY / RANDOM HOUSE

MAILBOOKS FOR GOOD BMF Sydney BMF Sydney AUSTRALIA




C11/025 A CALL FOR VOLUNTEERS TELE ACCUEIL- TELE ONTHAAL

HELPLINE McCANN Hoeilaart McCANN Hoeilaart BELGIUM


C11/027 NFC CHARITY STICKERS UNICEF HK CHARITY STICKER (PUBLIC SERVICE)

STARCOM MEDIAVEST GROUP Hong Kong

CHEIL HONG KONG HONG KONG


C11/028 THE DAILY ABUSE INNOCENCE IN DANGER NGO MEDIAPLUS Munich SERVICEPLAN Munich GERMANY


C11/032 BRIDGE OF LIFE SAMSUNG LIFE INSURANCE SAMSUNG LIFE INSURANCE CHEIL WORLDWIDE Seoul CHEIL WORLDWIDE Seoul SOUTH KOREA


C11/042 WAILING WALLS AGAINST INJUSTICE

AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL LEO BURNETT FRANKFURT LEO BURNETT FRANKFURT GERMANY


C11/074 TROLLING AGAINST POVERTY NGO TECHO TECHO CIRCUS Lima PERU


C11/075 SPREADING THE WORD, NOT THE DISEASE.

RED HOT ORGANIZATION AIDS AWARENESS CAMPAIGN

WING New York USA


C11/076 DEFORESTED FIELD WWF WWF GREY 141 GROUP São Paulo

BRAZIL


C11/079 ONLY FOR CHILDREN FUNDACIÓN ANAR HELP LINE FOR CHILDREN AND TEENAGERS

GREY ESPAÑA Madrid GREY ESPAÑA Madrid SPAIN


C11/116 FRAME OF SPEECH AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL GREY ISTANBUL TURKEY


C11/138 MISSING CHILDREN MAES DA SE MAES DA SE AFRICA Sao Paulo BRAZIL


C11/142 SAVE 11 ALLSTATE INSURANCE STARCOM MEDIAVEST GROUP Chicago STARCOM MEDIAVEST GROUP Chicago / LEO BURNETT CHICAGO

USA


C11/148 FOLLOW2UNFOLLOW PUERTO RICO GOVERNMENT

CORRECTIONAL AND REHABILITATION DEPARTMENT

STARCOM MEDIAVEST GROUP San Juan STARCOM MEDIAVEST GROUP San Juan

PUERTO RICO


C11/163 MISSING PEOPLE WEEKLY APPEALS MISSING PEOPLE WEEKLY APPEALS THE OUTDOOR MEDIA CENTRE London GRAND VISUAL London UNITED KINGDOM


C11/169 FREE THE FORCED! UNITED NATIONS ASSOCIATION OF GERMANY

UNITED NATIONS CAMPAIGN AGAINST FORCED MARRIAGE

CHEIL GERMANY Schwalbach

GERMANY




C11/175 RADIO AMBULANCE AER (ECUADORIAN RADIO ASSOCIATION)

CORPORATE IMAGE CAMPAIGN

MARURI GREY Guayaquil ECUADOR


C11/177 GREEN SIN SAMBITO RECYCLING CAMPAIGN MARURI GREY Guayaquil ECUADOR


C11/199 AIR FORCE FM DEFENCE FORCE RECRUITING

AIR FORCE UM Sydney GEORGE PATTERSON Y&R Melbourne

AUSTRALIA


C11/202 DONATE-A-TONE STARHUB SAMARITANS OF SINGAPORE

DDB GROUP SINGAPORE SINGAPORE


C11/203 THIRD EYE STARHUB MOBILE MOBILE BRANDING DDB GROUP SINGAPORE SINGAPORE


C11/237 ADOPT ME! KOREAN ANIMAL WELFARE ASSOCIATION

ABANDONED DOG ADOPTION CAMPAIGN

CHEIL WORLDWIDE Seoul SOUTH KOREA

media lions shortlist

Business

best use of screens

best use of print a03067

sao paulo folha

partners london lowe

hindustan times newspaper

mini rearwindscreen

brasil volkswagen

fnazca saatchi saatchi