fortlauderdaledaily.com media kit...crm targeting category contextual targeting geo-targeting...

Gold CoastF O R T L A U D E R D A L E

FORT LAUDERDALE

2 0 1 8 - 2 0 1 9

MEDIA KIT

FortLauderdaleDaily.com

Who We Are 1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488

South Florida’s Longest Running Glossy Magazine Publisher.

LOCAL. RELEVANT. AFFLUENT. ENGAGING. YOURS.

Gulfstream Media Group publications have been at the forefront of delivering award-winning content on South Florida for over five decades. We realize our communities are unique, from their demographics to psychographics, so we offer six local city magazines and one specialized design magazine. From local trends in fashion, interior design and dining to profiles of the people who impact the communities we serve, Gulfstream Media Group defines the upscale lifestyle in one of the most affluent regions of the United States.

Beginning with Gold Coast magazine in 1965, Gulfstream Media Group is Southeast Florida’s largest and most well-branded print/digital affluent lifestyle magazine publisher with seven magazine titles in South Florida and the Treasure Coast.

JUPITERM A G A Z I N E PALMBEACHER

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STUARTM A G A Z I N E

Gold CoastF O R T L A U D E R D A L E FORT LAUDERDALE Boca Life

M A G A Z I N E

FURNITURE & FURNISHINGS

Mamagreen OKO Lounge Collection

Why We’re Unique

THE BEST OF SOUTHEAST FLORIDA, ALL IN ONE PLACE.We connect you to the local communities that we serve, our readers to relevant content, consumers to area businesses and residents as well as tourists to valuable information about our local area. There’s something for everyone in every issue.

1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488

Photos from Gold Coast magazine & Fort Lauderdale.

Our content remains local and relevant,

highlighting ourindividual communities’

unique assets.

Our publishers and editors have a finger on the pulse of our respective markets

and communities

We’re proud to have loyal readers who are actively engaged, with

83% frequenting our advertisers’ businesses.

We have six separate luxury titles and one specialized design magazine,

serving our respective markets while allowing you to reach all of Southeast

Florida with one convenient buy.


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360º reach

Gold CoastF O R T L A U D E R D A L E FORT LAUDERDALE

Annual Digital Edition Page Views(Average 32,468 monthly views)

Average AnnualApp Page Views

Annual Website Page Views(Average 68,276 monthly views)

Annual CirculationPublished 9x a year

Monthly Circulation

Average Annual Website Visits

Annual Combined Digital Page Views(Average 100,744 monthly views)

25,000

389,626

42,157

723,320

225,000

576,828

1.1M

Monthly Print Readership(2.5M annually)

278,000

Affluent Mailing

Professional Distribution

Affluent Condo Distribution

High-Visibility Locations/Event Distribution

Luxury HotelDistribution

Newsstands

6,750 - 27%

2,500 - 10%

2,000 - 8%

31% - 7,750

20% - 5,000

4% - 1,000

3.3 readers per copy for residential distribution. 12.4 readers for hotel and waiting-room distribution.

PRINT, DIGITAL & EVENTS


Total PrintCirculation

25,000

Digital numbers gathered from October 2017 to July 2018

Where We Are

Mailed to residences in Broward County assessed over $1,000,000

Las Olas Boulevard and other affluent shopping areas

Alhambra Place, Aquazul, Coconut Grove Beach Residences, Cristelle, Four Seasons, IL Lugano, Jackson Tower, La Rive, L’Ambiance, L’Hermitage, Las Olas Beach Club, Las Olas Grande, Le Club International, The Meridian, Oriana, The Palms, Point of Americas Bldg 1 & 2, Q Club, The River House, Sea Ranch club, Sky Harbour East, The Symphony, The Water Garden, 350 Las Olas Place

The Atlantic Resort & Spa, Bahia Mar Beach Resort, Hilton Fort Lauderdale Beach, Hilton Fort Lauderdale Marina, Hyatt Pier

66, Il Lugano, Lago Mar, Pelican Grand Beach Resort, The Pillars, Renaissance Boca Raton, Renaissance Fort Lauderdale on 17th Street, The Riverside Hotel on Las Olas

TARGETED LIFESTYLE MAGAZINES FOR THE AFFLUENT

FORT LAUDERDALE MARKET


AFFLUENT MAILING

Publix, Barnes & Noble, Fort Lauderdale/Hollywood International Airport, Palm Beach International Airport, Miami International Airport and major independent newsstands

NEWSSTANDS

SPECIALTY DIST. IN AFFLUENT RETAIL AREAS

LUXURY CONDO DISTRIBUTION

IN-ROOM HOTEL DISTRIBUTION


B Ocean Fort Lauderdale, Conrad Hotel & Resort, Doubletree Hotel, Embassy Suites Fort Lauderdale, Fort Lauderdale Beach Resort, Harbor Beach Marriott, The Ritz-Carlton Fort Lauderdale, W Hotel, Westin Hotel

IN-LOBBY HOTEL DISTRIBUTION

Who Reads Us

60% are female

40% are male

31% had cosmetic dental procedures in the last year

80% had surgical or cosmetic procedure in last 2 years

90% household income in excess of $100k

44% household income in excess of $300k

79% shop at Town Center 54% shop at Mizner Park

57% shop at Saks Fifth Avenue

43% are looking to purchase a luxury auto

67% shop at Tiffany & Co. or Cartier

63% shop at Nordstrom

65% shop at Neiman Marcus

70% own a luxury auto

41% shop at Las Olas Boulevard

82% visit a salon/spa at least once a month

85% dine out between 5-20 times a month

OUR AUDIENCE, BROKEN DOWN


91% have purchased jewelry within the last 2 years

Our Reader Surveys show Gold Coast magazine & Fort Lauderdale deliver the local affluent marketplace to your doorstep.


Digital Media 1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488

970 x 90 pixelsAd is within the content of the web page as you scroll down.

IN-LINE LEADERBOARD AD

340 x 340 pixels Ad runs along the right column

of the web page.

SQUARE AD

740 x 500 pixelsClient’s print ad or new creative

is placed into edit piece.

IN-LINE AD

Website ads require minimum 3 months. Limited positions available.

450 words, 4-5 photosA square ad on the homepage is linked

to the client’s advertorial on the website.

FULL PAGE ADVERTORIALGold Coast’s

Fort Lauderdale Daily

970 x 90 pixelsAd at the top of the selected website

page(s) is the first ad seen on the page.

LEADERBOARD ADGold Coast’s


Client’s event is placed chronologically under the Events Calendar tab and links

to an advertorial landing page.

DIGITAL EVENT SPONSORSHIPGold Coast’s


WEBSITE ADS: FORTLAUDERDALEDAILY.COM


Video, Audio, Slideshow, 360˚ Tour, E-Commerce Button

Available to embed on your display ad in any digital edition issue.

DIGITAL MAGAZINE EDITIONS

RICH MEDIAFull Page Double-Page Spread

INSIDER’S GUIDE EMAIL

NEWSLETTER

728 x 90 pixels

Rectangles300 x 239pixels each

In-LineLeaderboard

A B

C

CUSTOM E-BLASTS

DYNAMIC WEBSITE ADS

Leaderboard

Company name at the top and leaderboard ad in the middle of our monthly e-blasts.

DIGITAL EDITION EMAIL SPONSORSHIP

728 x 90 pixels


T H E H E A LT H I S S U E

M AY / J U N E 2 0 1 6

UP IN THE AIR: THE FORT LAUDERDALE AIR SHOWA behind-the-scenes look at the show that returns to Fort Lauderdale beach May 7 and 8.

264 physicians in 45 specialties to solve all of your medical needs.

As a burgeoning market for medical tourism, South Florida is attracting national and international patients for cutting-edge treatments just steps from the beach.

TOP DOCS MEDICAL TOURISM: WORTH THE TRIP

R E A D T H E F U L L I S S U E

H E R EFortLauderdaleDaily.com

MEDICAL TOURISM TAKES OFF IN SOUTH FLORIDA THE FORT

LAUDERDALE AIR SHOW RETURNS

BIGGER THAN EVER

A BOCA TEEN’S ENTREPRENEURIAL

TRIUMPH

PASSPORT TO HEALTH

SOARING HIGH

A Gulfstream Media Group Publication/Publisher of Gold Coast

Gold CoastMAY/JUNE 2016 Vol. 51/Number 5

T H E T O P D O C S2 6 4 O F T H E V E R Y B E S T I N 4 5 S P E C I A LT I E S

PLUS:

THE HEALTH

ISSUE

F O R T L A U R D A L E

BROUGHT TO YOU BY

BROWARD HEALTH

Programmatic e-Targeted Display 1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488

With the cutting-edge technology of Programmatic e-Targeted Display advertising, we build a unique, customizable audience for you based on your prospects’ online footprints, which indicate their behavior, purchasing intent and geographical area. Your brand will not only be seen on your website but also on thousands of websites potential customers

visit throughout the worldwide web. This repeated awareness reinforces your brand and influences decisions.

REACH A CUSTOMIZED AUDIENCE WHERE THEY SPEND MOST OF THEIR TIME: ONLINE.

CRM TARGETING

CATEGORY CONTEXTUAL TARGETING

GEO-TARGETING

GEO-FENCING

EVENT-TARGETING

People who know you

People viewing content under a specific category

Targeting people within a specific area

Targeting people at a specific location

Targeting people based on location, date & time interval

This uses your customer mailing list, for example.

Put your ad in front of a customized target audience using the following programmatic strategies:

SITE RE-TARGETINGPeople visiting your website

User visits your website and browses without purchasing anything.

Shows user your ads as they perform other activities related to their search.

SEARCH RE-TARGETINGPeople searching for your products or services

When a user performs a search, data associated with keywords is collected.

Shows the user your ads as they perform other online activities.

Women’s Shoes

KEYWORD CONTEXTUAL TARGETING

FEATURES

People reading content using keywordsBESTHOTELS.COM LUXURYHOTELS.COM

This works using the specific keywords you choose to connect to your business.Your ad is shown to users who browse the internet and reading

about topics related to your product or service.

Targets users based on a specific area that you wish to do business in.

Multiple programmatic strategies are at your disposal–either individually or in combination–with the added bonus of CRM (customer relationship management).

Optimization is daily and ongoing, through the use of advanced algorithms.

Campaign results are reported monthly, including impressions, CTR (click through rate), CPA (cost per acquisition), the most effective keywords that are used and domains and apps that ads are served on.

Display is supported on web, mobile, video & social media.

This technology will track calls, clicks and in-store visits. This uses designated fenced locations, as selected by you.

Geo-fence a specific location at a specific time. A custome niche audienceof users will be served ads up to 30 days after attending.


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M A G A Z I N E

2015 Inside Design: Second PlaceCover Design: Third Place

2017 Best Writing Feature: Charlie AwardBest Digital Online Video: Charlie Award

2013 Best Feature Headlines: Charlie Award

Our Accolades


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JUPITERM A G A Z I N E

Boca LifeM A G A Z I N E



Charlie Awards

CHARLIE AWARDS2012-2017

2013 Digital Excellence: Charlie Award

2017 Best Public Service Reporting: Second PlaceInvestigative Reporting: Second Place

2017 Best Advertisment for A Client: Silver Award

2012 Best Column: Bronze AwardBest Self-Promotional Ad: Bronze Award

2014 Best Single, Original Photography: Charlie Award

2014 Cover Design: First PlaceFeature Photography: Second Place

2013 Profile Reporting: Third Place 2012 Best Department: Charlie Award

2014 Best Online Video: Bronze AwardBest Illustration: Silver Award

2015 Best Photographic Essay: Silver AwardBest Feature: Silver Award

2013 Digital Excellence: Silver AwardBest Self-Promotional Ad: Silver Award

2015 Best In-House Ad for Outside Client: Silver AwardBest Department: Silver AwardBest Service Feature: Silver AwardBest Feature: Charlie Award

2016 Best Feature: Bronze AwardBest Self-Promotional Ad: Silver Award

2015 Best Online Video: Bronze AwardBest Feature: Bronze AwardBest Overall Magazine: Silver AwardBest Overall Online Presence: Silver AwardBest TOC: Charlie AwardBest Media Kit: Charlie Award

2016 Profile Story: First PlaceFeature Story: First PlaceInside Design: Second PlacePhotography Story: Third Place

2015 Best Department Design: Silver Award

2017 Best Writing Department: Bronze AwardBest Writing Feature: Silver Award

2016 Digital Excellence: Charlie Award

SUNSHINE STATE AWARDS 2013-2017

Awarded to Gulfstream

Media Group

Mobile Digital Editions Our WebsitesFortLauderdaleDaily.comBocaLifeMagazine.comJupiterMag.comPalmBeacherMagazine.comStuartMagazine.comFloridaHomeGarden.com

Social Media Production

ANYTIME, ANYWHERE, ON ANY DEVICE.With customized online editions and social media presence in addition to its print titles, Gulfstream Media Group leads the re-gional magazine industry with innovative and engaging market-ing initiatives. We educate our audience through our print and digital platforms and will work with you to create a customized, effective multimedia marketing campaign designed to reach our loyal, engaged audience.

Search your favorite app stores to find the apps for each of our magazines.

@GoldCoastMag

@BocaLifeMag

@JupiterMagazine

@PalmBeacherMag

@StuartMagazine

@FLAHomeGarden

@StuartMagazine_

Please direct all ads and questions concerning ad material to Kaleigh Lipka, Production Manager by [email protected]

Contact Us 1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488


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Production Requirements 1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488

Page set up for aFull-Page Bleed Ad

Document Size/Bleed Size8.75” x 11.375”

Trim Size8.25” x 10.875”

Live Area7.75” x 10.375”

FTP via your web browser1) Address: tinyurl.com/GMGDriveHQ • Password: FTP (Password is case sensitive!)2) Name the folder according to your company/advertiser name and assign all other attributes.3) Hit add to select your files and hit upload after selection. 4) Please send an email with the name of the folder and file(s) uploaded to [email protected].

EMAILPlease only send high-resolution PDFs or JPEGs no larger than 10MB. If sending images for your ad to be built, please send TIFFs or JPEGs at 300dpi. All images larger than 10MB must be uploaded to our FTP site or mailed to us on disc.

OVERNIGHTIf submitting materials via mail, please select a service that allows you to track yourpackage such as FedEx, UPS or DHL. Please include a color proof.

Document size/Bleed size: 8.75” x 11.375”Trim size: 8.25” x 10.875”Live area: 7.75” x 10.375” (This is the area that is a full inch in from all sides of the document size to prevent important elements from being cropped out)• All full-page BLEED ads must have a document size of 8.75” x 11.375”• All full-page NON-BLEED ads must have a document size of 7.75” x 10.375”• All important elements (logos, text, photos, etc.) that are not meant to bleed off the page should be at least ½ inch in from the edge of the document’s trim size (the live area).

AD SPECSFull-Page Bleed Ads

When supplying a camera-ready ad as a high-resolution PDF, please follow these rules:

• Embed all fonts • Be sure all images are linked before creating a PDF • Be sure all images are CMYK TIFF, EPS or PSD in their native file• Do not use spot colors; all colors should be CMYK • When making a high-resolution PDF in Quark, OPI cannot be active

CAMERA-READY SUBMISSIONS

Please direct all ads and questions concerning ad material to Kaleigh Lipka, Production Manager.

[email protected]

CONTACTRICH MEDIA REQUIREMENTS

360 DEGREE VIRTUAL TOUR: The 360-degree view supports PNG, JPEG, and GIF image files, but JPEG files preferred. To create a 360-degree view, we need at least 36 images each at a 10-degree of view change (angle). That is 36 images multiplied by 10-degree view difference, equaling a 360-degree view. High resolution images only.

All Other Ad SpecsFull-page, non-bleed

2/3 Vertical

1/2 Vertical

1/2 Horizontal

1/3 Vertical

1/3 Square

1/4 Page*

7.75” x 10.375”

4.562” x 9.875”

3.4” x 9.875”

7” x 4.875”

2.223” x 9.875”

4.612” x 4.875”

3.4” x 4.875”

*1/4 pages apply to special sections only

HOW TO SUBMIT YOUR AD

VIDEO FILES: Both m4v and mp4 files are supported. Only videos with H.264 video codec and AAC for audio codec are supported. Thirty-second to one-minute videos work best. Videos less than or equal to 20MB are recommended. Require videos with minimum width of 148 pixels and minimum height of 184 pixels. All video files need to be compressed using visual dimensions. For example, if the view area is 6 inches x 4 inches, then the video needs to be compressed for that size only and not using HDTV dimensions/settings.

AUDIO FILES: Only MP3 files are supported. Thirty-second to one-minute audio works best. Files less 5MB or less are recommended.

SLIDESHOW: Only PNG, JPEG, and GIF image files are supported. JPEG files are preferred. High resolution images only.


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fortlauderdaledaily.com media kit...crm targeting category contextual targeting geo-targeting...

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