media kit

Where High-Quality,Cost-Effective Entertainment Meets Smart, Strategic Thinking

The Bigger Picture

TABLE OF CONTENTSMEDIA SALES

04DISH MEDIA SALES

05COMMERCIAL ADVERTISING OPPORTUNITIES

08INTERACTIVE ADVERTISING SOLUTIONS

09DATA AND ANALYTICS

11COMMERCIAL SPECIFICATIONS + TECHNICAL REQUIREMENTS

SVP, Media Sales & AnalyticsWarren [email protected]

VP, Advanced Advertising SolutionsCaroline [email protected]

Director, Media Sales | General MarketAdam [email protected]

Director, Media Sales | Direct ResponseBrian [email protected]

Director, Media Sales | Long FormKen [email protected]

General Manager, Midwest RegionSteve [email protected]

General Manager, Western RegionDan [email protected]

Senior Manager, Latino and International Media SalesPhil [email protected]

DISH Media Sales Offices

DISH Media Sales Headquarters185 Varick Street, 6th FloorNew York, New York 10014

DISH Media Sales Chicago500 North Michigan Avenue Suite 2240Chicago, Illinois 60611

DISH Media Sales Denver9601 South Meridian BoulevardEnglewood, Colorado 80112

DISH Media Sales Los Angeles6701 Center Drive West, 13th FloorLos Angeles, California 90045

4 // DISH MEDIA SALES KIT © 2012, DISH Network L.L.C. All rights reserved.

demographically-targeted buys that

together will enhance the results of their

national media campaigns. Headquartered

in New York, with offices in Chicago, Denver

and Los Angeles, DISH Media Sales is part

of the DISH Network family committed to

offering the highest-quality entertainment

and most advanced technology all at an

unbeatable value.

DISH Media Sales, the advertising sales

division of DISH Network, provides smart,

cost-effective media solutions that comple-

ment those of traditional national cable.

Through DISH Media Sales’ viewer measure-

ment tools, innovative platforms and access

to entertainment’s most sought-after cable

programming, advertisers are equipped with

the means to employ strategically positioned,

DISH MEDIA SALES KIT © 2012, DISH Network L.L.C. All rights reserved. // 5

Comprised of the top networks and most sought-after program-ming to directly connect with your core audience — nationwide

Targeted ClustersDISH sells commercial inventory through

demographically-targeted clusters which provide

advertisers with the opportunity to directly

connect to their core audiences across every DMA

in the U.S. With more than 70 domestic networks

divided into eight clusters and eleven rated Latino

networks comprising the ninth, DISH advertisers

benefit from aggregated delivery that often

outpaces top-tier cable networks. DISH is a smart,

cost-effective supplement to boost national cable

inventory.

DISH Media Sales is the cost-effective

supplement to national cable inventory.

Through DISH’s robust offerings, advertisers

can fortify their media plans by gaining

entry into entertainment’s most sought-

after networks and programming, while

driving overall impression levels on a truly

national scale.

ADULT (13 NETWOR K S )

NE WS (7 NE TWOR K S ) S P OR TS (11 NETWORKS ) M

EN

(10 NE

TWO

RK

S) W

OM

EN (12 NETW

ORKS) ENTERTAINMENT (10 NETWORKS) YOUNG ADULT (4 NETWORKS)

KIDS &

OTHER P

RIM

E/LA

TE (5

NET

WO

RK

S)

LAT

INO

(11

NET

WO

RKS

)

Commercial Advertising Opportunities



Insertions in high-profile sporting and premium events at low out of pocket costs

Direct ResponseThrough DISH’s targeted clusters and pre-

mium packages, direct response advertisers

can break through the clutter, maximize their

message’s exposure and compel viewers to

take action by securing their place amongst

the most sought-after cable programming.

Inventory is available for :15, :30, and :60

spots. Advertisers may also go one step

further by leveraging DISH’s innovative inter-

active offerings as an effective way to extend

the conversation and engage viewers to

drive conversions.

Premium Program PackagesDISH Media Sales is pleased to offer custom

programming packages for live sporting

and high-profile events — all at low out of

pocket cost. These opportunities provide

great exposure to brands looking for a

little more inventory or brands that cannot

afford to participate in entertainment’s

most highly-anticipated programs. From

play-off games to red carpet specials, DISH’s

premium programming packages are yet

another way advertisers can extend their

media’s reach and bolster frequency, while

capturing the eyeballs of television’s most

valuable viewers.



Advertisers are well-positioned to reach their desired audience segments, generate leads and increase product sales

LatinoAccording to the 2010 US Census, the US

Hispanic population consists of more than

50 million people (1 in 6 Americans) and

continues to grow rapidly. In fact, more

than 2 million of the DISH households are

Hispanic. To reach this ever-expanding, mul-

ticultural market, DISH Media Sales offers

a wide array of outlets comprised of more

than 20 Spanish-speaking and/or bilingual

networks that when clustered together

efficiently deliver targeted communications

to the fastest-growing minority segment.

Long FormDISH Media Sales’ long-form advertising

opportunities are comprised of 30-minute

to 24-hour commercial placements airing

across 17 infomercial and live shopping

networks (13 full-time, 4 part-time). With

access to DISH’s entire national footprint,

long-form advertisers are in a great position

to reach their desired audience segments,

generate leads and increase sales.


Interactive Advertising Solutions

In a marketplace saturated with communica-

tion messages, advertisers continue to turn

to DISH’s iTV solutions as a way to strategi-

cally boost their media campaigns, drive

awareness, bolster engagement, generate

leads, and ultimately further the time spent

with their brand.

With DISH’s interactive platforms,

advertisers go beyond the standard 30-sec-

ond spot by developing a highly-engaging

experience that creates actionable behaviors

and yields tangible results.

iAd ApplicationsOn DISH, iAd applications are custom

branded experiences that incorporate the

interactivity and versatility of the Internet

with the site, sound, motion and reach

of television – all powered by the remote

control.

Commercial TriggersThese custom overlays are placed on the

commercial and appear within seconds after

it begins. The viewer is then prompted to

press the SELECT button on their remote

and are instantly telescoped to a highly-

branded, interactive experience.

DishHOMEDishHOME is channel 100 on the DISH

platform. This mosaic page features the

“best of TV” and serves as home-base

for nearly 1 million DISH viewers per day.

Advertisers have the opportunity to “spon-

sor” this page by utilizing multiple branding

points – static banner, ticker text, menu

listing and fixed-position mosaic –many of

which can further engagement by driving to

another interactive platform.

Go beyond the standard 30-second spot by devel-oping a highly-engaging experience that creates actionable behaviors and yields tangible results


In-depth post analysis not available in the traditional marketplace

post analysis not available in the traditional

television marketplace, including actual

commercial impressions on a second-by-

second basis as well as campaign reach and

frequency and household demographics.

Furthermore, advertisers who take advan-

tage of DISH’s interactive offerings receive a

rich set of insights post campaign: click–thru

rates on daypart, cluster, network and

program levels as well as total and unique

views, average time spent, RFI analysis and

conversion rates.

Through DISH Media Sales’ arsenal of

measurement tools and innovative data

solutions, advertisers have the opportunity

to transcend “business as usual” and enter

the realm of more accurate and less volatile

media measurement.

Campaign ReportingDISH Media Sales has one of largest set-top

box samples in the industry (across nearly

5-million homes) and in partnership with

Rentrak provides customized, in-depth

advertiser has the ability to customize the

listing to entice their target to tune-in. This

programmed content may also include a

trigger feature that will enable the viewer

to directly telescope to an additional experi-

ence for added engagement with the brand.

Dedicated ChannelThis fully dedicated, long-form channel is

programmed exclusively by the advertiser

and airs branded, looped content 24/7. To

maximize viewership, the dedicated channel

has secured premium placement on the

DISH electronic program guide and the

Data and Analytics

Data and Analytics


A Two Lens WorldIn addition to providing advertisers with

standard post-campaign reporting, DISH has

the ability to dig deeper into the viewer’s

total experience — access to 100% of the

viewer’s viewing pie. These insights are

becoming increasingly more important as

advertisers continue to push ROI campaign

goals and are being held even more

accountable for their marketing spends.

Whether it is merging databases with

survey research or employing traditional

media optimization and modeling tactics,

the DISH Media Sales viewer measurement

team has the capabilities, experience and

expertise to guide advertisers through the

life-cycle of their campaign, gleaning learn-

ings to inform the strategies for the future.

DISH Media Sales has the tools that work

harder to make you, the advertiser, smarter.

DISH has the ability to dig deeper into the viewer’s total experience — access to 100% of the viewer’s viewing pie

Commercial Specifications + Technical Requirements

Delivery MethodsDigital Delivery

SD Format Only; HD not accepted

DG Fast Channel

Box Address: 10.4.190.39

Facility Name / Call Letters: DISH-CN Radiance

Standard Mail

Short Form (SD + HD Tapes, including triggers)

Meridian Encoding Station

9601 South Meridian Blvd.

Englewood, CO 80112

Attention: Tape Library

(303) 723–3127

Long Form (including iTV Video / triggers)

EchoStar Satellite L.L.C

530 EchoStar Drive

Cheyenne, WY 82007

Attention: Tape Library

(303) 633–5281

Tape Deadlines

Traffic Instructions/View CopyPlease contact your DISH Media Sales

representative for specific instructions.

Tape RequirementsSD Format Digital Beta or BetaSP

HD Format 1080i / HD Cam (No SR) /

2Channel Stereo PCM Audio

Please note: We can only accept one format

(SD or HD) per campaign. Tapes will be

up-converted or down-converted on an as

needed basis. For triggers, either SD or HD

creative is accepted.

Each tape should contain:

30 seconds of bars &tone

5 seconds slate

5 seconds black

Spot

Multiple spots may be put on one tape.

Please include a minimum of 2 seconds of

black before and after each spot.

30 seconds of bars & tone

5 second slate

5 seconds black

Spot

5 seconds black

5 seconds slate

5 seconds black

Spot #2

And so on

Tape LabelingPlease include the following:

Client:

Title:

Duration:

ISCI:

800#:

Tape Must Arrive 12pm ET

For Campaign Start On

Monday

Tuesday

Wednesday

Thursday

Friday

Wednesday

Thursday

Friday

Saturday/Sunday

Monday


New York

SVP, Media Sales & AnalyticsWarren [email protected]

General Market

DirectorAdam [email protected]

Account ExecutiveRich [email protected]

Account ExecutiveJohn [email protected]

Account ExecutiveAutumn Von Der [email protected]

Direct Response

DirectorBrian [email protected]

Account ExecutiveScott [email protected]

Account ExecutiveSean [email protected]

Account ExecutiveAlexis [email protected]

Account ExecutiveEmily [email protected]

Latino and International Media Sales

Senior Manager Phil [email protected]

Account ExecutiveCynthia [email protected]

Data & Analytics

VP, Advanced Advertising SolutionsCaroline [email protected]

Chicago

General Manager, Midwest RegionSteve [email protected]

Denver

Director, Media Sales | Long FormKen [email protected]

Los Angeles

General Manager, Western RegionDan [email protected]

Account Executive, Western RegionBrad [email protected]

DISH Media Sales Offices

New York Headquarters185 Varick Street, 6th FloorNew York, New York 10014

DISH Media Sales Chicago500 North Michigan Avenue Suite 2240Chicago, Illinois 60611

DISH Media Sales Denver9601 South Meridian BoulevardEnglewood, Colorado 80112

DISH Media Sales Los AngelesCenter Drive West, 13th FloorLos Angeles, California 90045


media kit

Documents

creates actionable

desired audience

interactive

commercial

viewers viewing

yields tangible

media sales

dish media