American Distilling Institute™

T H E V O I C E O F C R A F T D I S T I L L I N G ™®

Media Kit 2017

The American Distilling Institute is the oldest and largest organization serving craft distillers. Founded in 2003, ADI has been instrumental in the growth of the craft community through education, networking and creating the largest gathering of licensed distillers in the US. ADI is the Voice of Craft Distilling™.

CORE READERS: CRAFT DISTILLERS | VENDORS | RETAILERS AND DISTRIBUTORS | TRADE ORGANIZATIONS

DISTILLER MAGAZINE

7000HARD COPY CIRCULATION

28,000TOTAL READERSHIP

CONFERENCE ATTENDANCE

15002016 CONFERENCE ATTENDEES

146VENDORS

E-NEWSLETTER

9200READERS

1200DSP’S

40%OPEN RATE

PUBLICATIONS ADI Media Kit 2017

PRINT AD AD SIZE(ADD .125” FOR BLEED)

DIRECTORYONLY 2 ISSUES 3 ISSUES 4 ISSUES

*Back Cover 8.375” x 10.875”212.725mm x 276.225mm $3500 $2975

$5950$2826 $8478

$2685 $10,740

*Inside Front/Back 8.375” x 10.875”212.725mm x 276.225mm $2800 $2380

$4760$2261 $6783

$2148 $8592

Full Page 8.375 x 10.875212.725mm x 276.225mm $2640 $2244

$4488$2132 $6369

$2026 $8104

1/2 Vertical 3.63” x 9.875”92.202mm x 250.825mm $1680 $1428

$2856$1356 $4068

$1288 $5152

1/2 Horizontal 7.5” x 4.88”190.5mm x 123.952mm $1680 $1428

$2856$1356 $4068

$1288 $5152

1/4 Page Vertical 3.63” x 4.88”92.202mm x 123.952mm $1020 $864

$1728$821

$2463$779

$3116

1/4 Page Horizontal 7.5” x 2.38”190.5mm x 60.452mm $1020 $864

$1728$821

$2463$779

$3116

**1/8 Horizontal 3.63” x 2.38”92.202mm x 60.452mm $540 $459

$918$436

$1308$414

$1656

American Distilling Institute

RATES

Distiller magazine & Resource Directory

The annual Distiller’s Resource Directory is a 168-page publication that has served as the definitive reference for craft distillers and industry professionals. In tandem with the Directory, the expanded Summer, Fall and Winter issues of Distiller magazine create a quarterly publication packed with information on distilling technique and production articles, industry breakthroughs, book reviews, cocktail news, profiles of key figures and interviews. Distiller magazine and the Distiller’s Resource Directory are The Voice of Craft Distilling™.

Contact Matt Jelen at matt@distilling.com or 707-367-2201 for more information.

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The Best in Craft Spirits2016 Spirits Conference ❙ The Day the Silver Trail Distillery Exploded

Bush Gin ❙ Tasmanian Whiskey ❙ Sorghum Rum

Results from the ADI Judging

ADVERTISER POLICIES: • Purchase of any size ad qualifies you for a complimentary annual membership

• Annual membership (a value of $250) is required for conference registration• Advertisers are also eligible to place an item-specific ad in the new “For Sale by Vendor” section of the ADI Forum

* Title, Platinum and Gold Sponsors can guarantee back cover, inside and front cover placement by adding $1,000 for Directory and $500 for Distiller

**Advertisers placing an 1/8 page ad must place in a minimum of two issues

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Inside the Barrel: Terroir, Cost & Sourcing

Grains Are Grapes Haitian ClairinHawaiian ShochuBoston BarsBelgian DistilleriesOld Tom GinJuniper

Please refer to the AD SUBMISSION SPECIFICATIONS for submitting your art.

Issue Ad Reservation Deadline

Materials Deadline

Publication Date

Resource Directory January 13, 2017 January 20, 2017 March 24, 2017

Summer Distiller May 5, 2017 May 12, 2016 July 14, 2017

Fall Distiller July 28, 2017 August 4, 2017 October 6, 2017

Winter Distiller October 27, 2017 November 3, 2017 January 5, 2018

PUBLICATIONS ADI Media Kit 2017

American Distilling Institute

DISTRIBUTION & CALENDAR

Distiller is now distributed in national retail locations.

Distiller magazine is distributed through a mix of distribution channels serving a dedicated industry readership as well as a targeted national audience. The magazine is available in key markets throughout the United States at high-visibility newsstands and prominent retailers such as Barnes & Noble and Books-A-Million.

DISTRIBUTIONDirect Mailing to over 1200 DSP’s (Distilled Spirits Plants) and at the following events:

Unified Wine & Grape Symposium Sacramento, CA Jan. 24-26, 2017

USBevX Washington, DC. Feb. 22-24, 2017

ADI Craft Spirits Conference & Expo Baltimore, MD Apr. 4-6, 2017

Craft Brewers Association Conference Washington, D.C. Apr. 10-13, 2017

Craft Beverage Expo Oakland, CA

Tales of the Cocktail New Orleans, LA Jul. 18-23, 2017

Kentucky Bourbon Festival KY

Craft Spirits Carnival San Francisco, CA June 17-18, 2017

San Diego Spirits Festival San Diego, CA Aug. 26-27, 2017

PUBLISHING CALENDAR

Full Pagewith Bleed

Full PageNo Bleed

1/4V

1/2V

1/2H

1/4 H

1/8 H

AD SPECIFICATIONS:TRIM SIZE: 8.375 x 10.875 / 212.725mm x 276.225mm

BLEED: .125” or 1/8” / 3.1750mm required on all sides

LIVE AREA: of 7.5 x 9.875” / 190.5mm x 123.952mm (Please keep all type within the page live area to ensure nothing is trimmed. American Distilling Institute publications are not responsible for trimming of type or graphics outside of the live area.)

CROP MARKS: No crop or bleed marks please.

FORMAT: For best results, please submit your file as a Press-Quality PDF. TIFF, JPG or EPS files are also accepted if they are 300 dpi resolution at the correct ad size. Adobe Illustrator files are also accepted if text is converted to outline.

All files must be CMYK (no spot, RGB or Index colors accepted) and 300 dpi. (Images from a website will not be accepted); all fonts should be outlined.

Please name your file with the following convention: advertiser name_(fa/win/su)15distiller.

Our magazine is online in flipbook format which enhances your ad with a direct link to your website. We suggest you include the url in your ad so a link to your website is evident.

Ads or art submitted at 72 dpi (from the web) are not accepted.

FILE SUBMISSION:Please compress your ad materials to smaller than 10MB with Stuff-It or Zip for email submissions; or use the drop box info provided below for larger files.

Include in the subject line of your e-mail the following tag line: “advertiser’s name, size of ad, and issue date (ex Directory or Su_Distiller).”

PLEASE SUBMIT YOUR AD TO DROP BOX: https://dropbox.yousendit.com/pica-graphicsor email to gail@distilling.com

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craft spirits

• 2016 •

SUMMER 2016 distiller 4746 distiller

Judging

Our Best Judging Ever!After a year of planning, four days of bottle sort-

ing and three marathon days of tasting spirits, the mood coming out of the 2016 Judging of Craft Spirits was that this was our best judging ever… until next year.

A total of 645 spirits were entered, more than ever before. The sorting and cataloguing of bottles went with barely a hitch. Years of working with a solid corps of judges paid off as all the panels got down to business quickly. New glassware provided by Glenncairn performed beyond expectations, helping the judges to easily and accurately discern aromas and flavors. The backroom staff functioned like a well-oiled machine. And the venue provided a welcome island away from the rest of the world, with comfortable environs, clean air, ample space and good light. But most importantly, the variety and level of spirits was nonpareil.

Distillers earned 13 double-gold, 48 gold, 111 silver and 110 bronze medals. The most-awarded distillery was Heritage Distilling Company, of Gig Harbor, WA, who brought in 20 awards, includ-

ing two best of class, six best of category and seven gold medals.

For the first time, ADI opened the judging to international entries from any continent. Spirits came in from countries as varied as Finland and South Africa. One Italian entry, Turin Vermouth, tied with Minnesota’s Tattersall Distilling for sec-ond most awards, with eight.

At the awards gala in San Diego, the hometown distillery, Ballast Point Brewing and Distilling garnered six awards and another hometown distillery, Malahat Spirits, walked away with the best of class rum. Two James Spirits, Tamworth Distilling, Still 630 and New Holland Spirits all earned five awards.

Only 43.7% of the spirits received medals, one of the lowest percentages of any spirits judging. ADI is proud that our judges are discerning and any medals awarded designate exceptional spirits to be proud of. What follows is a list of 282 excep-tional spirits to be proud of… and enjoyed.

10thAnnualJudging

awards

[ left to right, top to bottom ] WHISKEY Woodinville Whiskey Co. Straight Bourbon Whiskey

VODKA Hudson Valley Distillers Spirit Grove VodkaVODKA MOST NEUTRAL Heritage Distilling Company Elk Rider Wheat Vodka

GIN Heritage Distilling Company Elk Rider GinRUM Malahat Spirits Cabernet Barrel Rum

BRANDY Jaxon Keys Winery & Distillery Jepson Old Stock Brandy LIQUEUR Tattersall Distilling Orange Crema Liqueur

SPECIALTY SPIRIT Tattersall Distilling Aquavit

[ left to right ] VODKA Rodionov and Sons Polugar Caraway Vodka

BRANDY Chateau de Laubade Extra Single Estate Bas ArmagnacWHISKEY Zuidam Distillers Millstone Single Malt 12-Year-Old Sherry Cask

TiburonCalifornia

International

Best of ClassCertified Craft

Distilled Spirits™

SUMMER 2016 distiller 75

TasmaniaThe Next Whiskey Destination?

by PHILIP MORRICE

John Wielstra, of Corra Linn Distillery, examines the new Macquarie strain of local barley. Photo ©Davin of Tero Photography

WINTER 2015-16 distiller 6160 distiller

Traditional Cachaça stills fill the production area at the Fazenda Canavial distillery in, Ouro Preto, Brazil. Three of the stills pictured were made by Max Makowski, a partner in the distillery who has moved on to teach still making.  Photo © Joao Jesus Tiago da Mata

A Brazilian living in Rhode Island decides to design a still and contacts a Chinese manufacturer to build the prototype. The Chinese tell him they’ll be at the Independent Spirits Expo

and he ought to come meet them there. While at the convention, the Brazilian is corralled by a rag-tag team from Tennessee who, after a few drinks, has him agreeing to help with their TTB application, distillery layout and product line. Visiting the future site of the distillery, the Brazilian talks with a local gentleman, at which time the Brazilian mentions that he both built and showed fellow distillers how to build traditional alembic stills. The Tennessee native asks the South American if he could have a class. Others follow and, seven

the Stillmaker

by Harry Haller

Max

Makowski applies heat to a piece of copper to anneal it, making the metal malleable and easier to shape. Photo © Lori DeVeuve

FALL 2016 distiller 125124 distiller

BOSTONCocktail Bars

story & photography by

Virginia MillerSmoked ice cubes, olive oil infusions and weekly changing milk punches are among the regular attractions at Backbar.

7.5” x 9.875”

3.63” x 9.875”

7.5” x 4.88”

3.63” x 2.38”

3.63” x 4.88”

7.5” x 2.38”

8.375” x 10.875”add .125” bleed all edges

Live area: 7.5 x 9.875

TITLE: $14,000• Double Booth (10x20); ability to expand booth to 20x20 for an additional $2,000• Six staff Expo Passes / 4 guest Expo Passes • One reserved tables at the Gala dinner (must provide RSVP list)• Full page ad in our publications: the Distillers’ Resource Directory and the Summer, Fall and Winter issues of Distiller magazine (preferential placement in all issues)• Expand full page ad in Resource Directory to a four page fold out ad for an additional $2,500• Add blow in card to Summer, Fall or Winter issues of Distiller Magazine for an additional $1,000 per issue • Logo imprint on the following media: Bi-monthly E-newsletter | ADI website home page & conference page | Conference/Expo signage & program | Welcome screens in session rooms | Name badges• Complimentary one-page insert (or gift) into conference bag • First priority space consideration and access to booth map and location until Dec. 1st. • First priority access to sponsorship add-on items until Dec. 15th • Access to attendee list spreadsheet post conference

PLATINUM: $12,000• Double Booth (10x20) • Four staff Expo Passes / 3 guest Expo Passes• Full page ad in our publications: the Distillers’ Resource Directory and the Summer, Fall and Winter issues of Distiller magazine• Expand full page ad in Resource Directory to a four page fold out ad for an additional $2,500• Add blow in card to Summer, Fall or Winter issues of Distiller Magazine for an additional $1,000 per issue • Logo imprint on the following media: Bi-monthly E-newsletter | ADI website home page & conference page | Conference/Expo signage & program | Welcome screens in session rooms • Name badges• Second priority space consideration and access to booth map and location until Dec. 10th. • Second priority access to sponsorship add-on items — after Title sponsors

GOLD: $10,000 • Single Booth (10x10)• Three staff Expo Passes / 2 guest Expo Passes • Full page ad in our publications: the Distillers’ Resource Directory and the Summer, Fall and Winter issues of Distiller magazine• Add blow in card to Summer, Fall or Winter issues of Distiller Magazine for an additional $1,000 per issue• Logo imprint on the following media: Conference signage | Welcome acreens in session rooms | Conference website page • Third priority space consideration and access to booth map and location until Dec. 30th. • Third priority access to sponsorship add-on items (after Platinum sponsors)

SILVER: $7,000• Single Booth (10x10)• Half page ad in our publications: the Distillers’ Resource Directory and the Summer, Fall and Winter issues of Distiller magazine • Priority placement on show floor (after Gold)

BRONZE: $5,000• Single Booth (10x10) • Quarter page ad in our publications: the Distillers’ Resource Directory and the Summer, Fall and Winter issues of Distiller magazine • Priority placement on show floor (after Silver)

2017 ANNUAL SPONSORSHIPS& EXHIBITING PACKAGES

ADI Media Kit 2017

STANDARD BOOTH PRICING:

• Single Booth 10x10 $2,700• Double Booth 10/20 $3,800

EARLY BIRD PRICING (deadline Jan. 15th)

• Single Booth 10x10 $2,500• Double Booth 10x20 $3,600

Single = One 6’ table, 2 chairs, sign and drapes, 2 Expo passes / Double = Two 6’ table, 4 chairs, sign and drapes, 4 Expo passes

* Gala passes can be purchased for $50 a person or a table can be reserved for $450 (seats 10)

** When reserving a table for the Gala exhibitors must provide RSVP list

CONFERENCE REGISTRATION OPENS DECEMBER 15th.

2017 CONFERENCE / EXPO ADI Media Kit 2017

2016 CONFERENCE NUMBERS

1,500 ATTENDEES 75 SESSIONS 100+ SPEAKERS 146 EXHIBITORS 16 WORKSHOPS

Our hotels and the Convention Center

are located next to Camden Yard,

in the vibrant Inner Harbor. We are

working with the Maryland Distillers

Guild — 15+ distilleries strong — and

distilleries in Washington, D.C. to offer

an experience like no other!

keep in touch @ distilling.comph

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NEW SPONSORSHIP ADI Media Kit 2017OPPORTUNITIES

GIN SUMMIT SPONSORSHIPSItaquatur sam laut omnientem re por solorias evella quaeperestio blat aut estiumet liquaes ecusaera ipsunda nti-bus sent pro magnias accum que eium rerit quaecum alia denis aut min nullatem ducidis alictae con provitibus aliquat quidelis ma vendeliquia de poreprores doles dolores magni non rectioreped mint aliquid elendit ionsequi idi dessunti voluptur? Quia ped ut volor a pedi ut as aut erumquis es res prae. Ovitate sitias in pa cum quas et esci dolliquas res

$2000 INCLUDES: • Signage at show• Half page ad in Distiller magazine • Logo in Gin Summit program• Logo on distilling.com website• Mention in Distiller summer issue

$1000 INCLUDES: • Signage at show• Logo in Gin Summit program• Mention in Distiller summer issue

JUDGING SPONSORSHIPSADI’s Judging of Craft Spirits is the largest and most-respected judging devoted to craft spirits. ADI accepts entries in all classes and categories of craft spirits from small, independently owned distillers, blenders, bitters makers, and producers of aperitifs & fortified wines. Each year, both US and international entries are tasted blind and evaluated by or expert panels of judges made up of distillers, journalists, bar owners, bartenders, retailer, wholesalers, distrib-utors and importers.

$4000 INCLUDES: • Full page ad in Distiller magazine summer and fall issues • Recognition at Awards Gala• Recognition in Judging article in summer issue of Distiller magazine• distilling.com website logo placement

$2000 INCLUDES: • Half page ad in Distiller summer issue• Recognition at Awards Gala• Recognition in Judging article in summer issue of Distiller magazine

$1000 SPONSORSHIP OF BEST OF CLASS AWARD • Company name etched into award• Recognition at Awards Gala• Recognition in Judging article in summer issue of Distiller magazine