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A TRUE 360° BRAND MEDIA KIT 2016

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Page 1: MEDIA KIT 2016 - EMM Burda International Indiaemmindia.com/images/mediakits/maxim.pdfMail, Messenger *Typical percentage of modern driven websites DIGITAL ENGAGEMENT WEB •MAXIM Bar

A T R U E 3 6 0° B R A N D

M E D I A K I T 2 0 1 6

Page 2: MEDIA KIT 2016 - EMM Burda International Indiaemmindia.com/images/mediakits/maxim.pdfMail, Messenger *Typical percentage of modern driven websites DIGITAL ENGAGEMENT WEB •MAXIM Bar

THE STRATEGIC LANDSCAPE OF HUBERT BURDA MEDIA

• 10,300 employees• 40 million paying consumers• 500 media products• 165 million users • 114 websites• 43,000 advertising clients

USA

C3 AGENCY SEVEN

RUSSIA

POLAND KAZAKHSTAN UK

FRANCE CZECH REP. UKRAINE

SPAIN/ PORTUGAL

ROMANIA TURKEY

INDIA

TAIWAN

HONG KONG

THAILAND

BRAZIL SINGAPORE/ MALAYSIA

HUBERT BURDA MEDIA GERMANY

Page 3: MEDIA KIT 2016 - EMM Burda International Indiaemmindia.com/images/mediakits/maxim.pdfMail, Messenger *Typical percentage of modern driven websites DIGITAL ENGAGEMENT WEB •MAXIM Bar

ANATOMY OF THE MAXIM MANThe Multi Dimensional Man

Alpha Male

Socially Active

Emerged & Converged

Health Conscious

Well Groomed

Brand Conscious

Attention To Details

Future Aware

Traveller

Peer Sensitive Family Man

Corporate

Fortress Home

Page 4: MEDIA KIT 2016 - EMM Burda International Indiaemmindia.com/images/mediakits/maxim.pdfMail, Messenger *Typical percentage of modern driven websites DIGITAL ENGAGEMENT WEB •MAXIM Bar

THE BR AND DNA • Celebrity Edge

• Honest Authentic Tone• Social Ammunition

• Humour• Modern, Sexy Approach• Fresh, Innovative Ideas

• Universal Appeal

india’s first and best-selling men’s category title with 10 years’ brand heritage

Page 5: MEDIA KIT 2016 - EMM Burda International Indiaemmindia.com/images/mediakits/maxim.pdfMail, Messenger *Typical percentage of modern driven websites DIGITAL ENGAGEMENT WEB •MAXIM Bar

MONTHLY CONNECTION BY NUMBERS DATABASE20,000+

SOCIAL45,000

ONLINE86,000 hits pcm

SMARTPHONE2,44,000

APP1,77,500

PRINT1,00,000

EVENTS

EMAILER20,000+

TABLET6,155

NEWSLETTERJAN 2016 LAUNCH

M A X I M R E A C H E S 3 9 , 0 0 0 I N D I A N M E N A G E D 2 8 - 3 5 E V E R Y D AY. . .

SO CAN YOU.

Page 6: MEDIA KIT 2016 - EMM Burda International Indiaemmindia.com/images/mediakits/maxim.pdfMail, Messenger *Typical percentage of modern driven websites DIGITAL ENGAGEMENT WEB •MAXIM Bar

REACH CALENDAR 2016

JANUARY: Burn 2015 Hot 100 list

MAY: Gone Travel special

SEPTEMBER: Hustle Party special

FEBRUARY: Velocity Auto special

JUNE: Alive A celebration of man

OCTOBER: Style Fashion and grooming

MARCH: Game Sports special

JULY: Noise Music special

NOVEMBER: Wired Gadgets special

APRIL: Style Fashion and grooming

SEX & RELATIONSHIP

MAX

AUGUST: Break Free Adventure special

DECEMBER: Excess The retail therapy edition

ANNUAL SPECIALS

Page 7: MEDIA KIT 2016 - EMM Burda International Indiaemmindia.com/images/mediakits/maxim.pdfMail, Messenger *Typical percentage of modern driven websites DIGITAL ENGAGEMENT WEB •MAXIM Bar

L E A D E R AT N E W S S TA N D S

•Print distribution with Living Media India Ltd

•Network extends across India’s top 100 cities and towns

•30 prominent airport sites

•80 key national bookstores

•Vendor partnership program that ensures visibility

•Promoted heavily on all leading digital newsstands

Page 8: MEDIA KIT 2016 - EMM Burda International Indiaemmindia.com/images/mediakits/maxim.pdfMail, Messenger *Typical percentage of modern driven websites DIGITAL ENGAGEMENT WEB •MAXIM Bar

24-HOUR 360̊ ENGAGEMENT

CATCH-UP TIME

• Morning hours• Exclusive to

smartphone use• Search for snippety

bytes in newsfeed • Social Media access for

quick updates/news

TOUCH TIME•Evening/Night time

for relaxation•Access to social media on

smartphone and tablet • Engages with multiple media

platforms simultaneously

DOWN TIME• Come back to website for

longer reads • Maxim App on tablet and

smartphone for trends and updates• Print immersed

FOCUS TIME

• Daytime hours. Customer knows what they want and how to get it

• Access through website • Simultaneous access to social

media on smartphone• Print• App for trends and updates Lunchtime scrolling• Receptive to events

Page 9: MEDIA KIT 2016 - EMM Burda International Indiaemmindia.com/images/mediakits/maxim.pdfMail, Messenger *Typical percentage of modern driven websites DIGITAL ENGAGEMENT WEB •MAXIM Bar

PREMIUM CONTENT = PREMIUM ENGAGEMENT

HOME

Content sites are now entered predominantly through the side door: Our article is the new homepage.

25%*

Homepage

Searchreferrals

75%*

Article Page

Social Media shares and likes

“Dark Social” referrals: Mail, Messenger

*Typical percentage of modern driven websites

Page 10: MEDIA KIT 2016 - EMM Burda International Indiaemmindia.com/images/mediakits/maxim.pdfMail, Messenger *Typical percentage of modern driven websites DIGITAL ENGAGEMENT WEB •MAXIM Bar

DIGITAL ENGAGEMENT WEB•MAXIM Bar•MAXIM Eats•MAXIM Street Style•MAXIM Upgrade•MAXIM Making Of...•Editor’s Pick•Filter

SOCIAL•Movie Mondays•Lunchbox •7.5 Questions•Live Updates from Events•Maxim Challenge•Maxim Meme

•MAXIM Rides•E-Newsletter•MAXIM Lab•Cam

Page 11: MEDIA KIT 2016 - EMM Burda International Indiaemmindia.com/images/mediakits/maxim.pdfMail, Messenger *Typical percentage of modern driven websites DIGITAL ENGAGEMENT WEB •MAXIM Bar

LISTENING & MEASUREMENTWe engage customers with a responsive philosophy.

Users now expect brands to listen and react, to be part of a relevant men’s lifestyle conversation.

Page 12: MEDIA KIT 2016 - EMM Burda International Indiaemmindia.com/images/mediakits/maxim.pdfMail, Messenger *Typical percentage of modern driven websites DIGITAL ENGAGEMENT WEB •MAXIM Bar

Clients that trust our understanding of how to engage.

WORKING WITH A BLUE-CHIP CUSTOMER BASE

Page 13: MEDIA KIT 2016 - EMM Burda International Indiaemmindia.com/images/mediakits/maxim.pdfMail, Messenger *Typical percentage of modern driven websites DIGITAL ENGAGEMENT WEB •MAXIM Bar

PRINT ADVERTISING RATE CARDSPECIFICATIONS: MAGAZINE TRIM SIZE 205 MM X 273 MM F U L L PAG E

(NON BLEED) 190 MM X 250 MM

F U L L PAG E (BLEED)

205 MM X 273 MM

D O U B L E S P R E A D (NON BLEED)

380 MM X 250 MM

D O U B L E S P R E A D (BLEED)

410 MM X 273 MM

H A L F PAG E V E R T I C A L (NON BLEED)

80 MM X 245 MM

H A L F PAG E H O R I ZO N TA L (NON BLEED)

180 MM X 120 MM

R E V E R S E G AT E F O L D (BLEED)

400 MM X 273 MM

COVER

H O R I ZO N TA L S T R I P180 MM X 50 MM

S I N G L E CO LU M N VERTICAL

55 MM X 255 MM

NOTE

• For bleed ads allow 3-mm bleed margin after cut mark.

• The live matter should be well within 5 mm from the trim size.

• Gutter: 8 mm (4 mm on each page) only for live matter in double-spread ADs.

D O U B L E S P R E A D Regular Double Spread `5,00,000Double Spread (before or between content pgs) `5,50,000 S U P E R P R E M I U M P O S I T I O N S Reverse Gate Fold Outside Bk Cover `6,00,000Full Page Back Cover `6,00,000Full Page Inside Bk Cover `4,00,000Reverse Gate Fold Fornt Cover `6,50,000Double Spread Inside Front Cover `6,50,000

S I N G L E PAG E Regular Full Page Color `3,00,000Within first 15 edit pages* Full Page Color `3,30,000Page in Specific Section Full PageColor `3,30,000 Single Column Horizontal Strip `1,00,000 Single Column Vertical Strip `1,00,000 Half Page Horizontal `1,80,000 Half Page Vertical `1,80,000

CONTACTS

Publishing Director SIMON CLAYS [email protected] Vice President (International Sales) SANJIV BISARIA 09811562019 [email protected]

Business Head—Sales (West & South) SONIA DESAI [email protected]

Business Head—Sales (North) KARAN RAJ [email protected]

Senior General Manager—Sales (East) SUJIT KANTI BOSE [email protected]

Business Head—Activation Sales (West) PRATIK MISHRA [email protected]

Manager—Activation Sales PRATEEK BAHRI [email protected]

Senior Manager (Production) RITESH ROY [email protected] NEEDED FOR REPRODUCTION

• Digital file in EPS/PDF format. Files containing high resolution images minimum in 300 DPI printable size.

• All links should be in CMYK mode and font should be embedded with the file.

Exposure Media Marketing Pvt. Ltd.323 Udyog Vihar, Phase IVGurgaon, Haryana - 122016