media kit 20152 canada 16.2% visits 2,212,060 unique visits 1 u.s.a 60.9% visits 8,315,708 unique...
TRANSCRIPT
OP PUBLISHING LTDOP PUBLISHING LTD
OP PUBLISHING LTDOP PUBLISHING LTD
OUR sisteR pUblicatiOns OUR sisteR pUblicatiOns Environment 911Environment 911
TravellerCANADIAN
TravellerCANADIAN
TravellerCANADIAN
TravellerCANADIAN
PASSIONMY MEDIA
media kit 2015
PASSIONMY MEDIA
My passion Media publishes special interest content in the global arena. Our core focus is publishing relevant and engaging editorial on our reader’s individual passions, whatever their passions may be, as long as there’s an element of travel to that passion. From that editorial we create results-driven multi-media marketing opportunities for companies around the world that wish to get their message out to our readers.
the belief that the next generation of social media will be in an editorially controlled environment is the foundation of the company. advertisers are currently confused as to where to place their advertising spend and targeted results-driven media are prevailing. Our ability to provide editorial controls on user-submitted content as well as our professionally written content will give these advertisers confidence that our readers are valid.
Who We are
Brad LiskiPublisher
1 888 924 7524 [email protected]
Jennifer PrendergastAssociate Publisher1 888 924 7524 x309
contact us
2015 media kit
PASSIONMY MEDIA
our titles
TravellerCanadian
FALL 2014 DispLAy untiL DEC 12, 2014
$5.95
PM 42
7200
12
winan ipad & trip
page 59
icons europeof
india’s Golden
TrianGleCulture, History and Unmatched
Beauty
THe BesT ofTHe CariBBean 12 Top spoTs
how to Pack the Perfect carry-on
Where Next?Florida’s EmErald CoastNorthErN lights iN CaNada’s North72 hours iN siNgaporE
{ a Canadian’s GUide To sHoppinG }
Canadian Traveller is a quarterly print and daily online publication that offers a canadian perspective of how canadians travel the world. Our editorial is written to stimulate the travel bug within canadians and force us to ask the question Where Next? national distribution on newstands, in airport lounges and direct to subscribers give all our titles unique visibly.
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FALL 2014$6.95
DISPLAY UNTIL NOVEMBER 18
PM 42720012
ADVENTURE TRAVEL
16 AMAZING TRIPSCANOE THROUGH NORTHWEST ONTARIOKAYAK BELIZE’S MESOAMERICAN REEFSURF NOVA SCOTIA'S EASTERN SHORE
ADVENTURE & CONSERVATION IN YUKON
issue
TEACH YOUR KIDS TO LOVE THE OUTDOORS
BANFF’S AURORA CHASERS / GET HIGH ON KINSOL TRESTLE / HIKING THUNDER BAY
The
LIVE THE ADVENTURE
PM42
7200
12
Canadian Traveller Travel agent edition
August 2014
the destination sales resource for travel professionals
inside California’s
seCret Wineries
What Can Casl teaCh Gen Y aGents?
the Caribbean
Be amazedin Texas
Big, Bold & Beautiful
newMake Your
Selling SkillS Sizzle with CT’s
Hot salestips
FAMILY FU
N •
CRU
ISING
KELO
WN
A • AR
TISAN G
ALLEY • AR
CTIC RO
WIN
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$ 6 . 9 5A U G U S T 2 0 1 4DISPLAY UNTIL AUG 31 PM
4006
9700
R07
765
C R U I S I N G K E L O W NA
THE INLAND LAKE WITH MORE
A R C T I C A D V E N T U R E
FOUR MEN BATTLE THE NORTHWEST PASSAGE IN AN
EIGHT-METRE ROWBOAT
T H E A R T I S A N G A L L E Y
10 MUST-HAVE TREATS FROM THE SALISH SEA
W E ST C OA ST P OW E R & S A I L S I N C E 1 9 6 8
SUMMER CRUISE THROUGH THE DISCOVERY ISLANDS
Plus
FUNFamily
WATER TOYS
SUP & KAYAKING
101
PY PACIFIC CHALLENGE
47H:5MTIME TO BEAT:
PAC
IFIC YA
CH
TING
AUG
UST 2
01
4
CT – travel agent edition is celebrating over 25 years as the leading s a leading travel agent magazine. the monthly publication is distributed via mail to the travel trade in canada with more than 90% being travel agents. the editorial is focused on destination education. the graphics are very strong with a consumer look, feel and read. the subscription is free to the travel trade through by-request, membership or association/trade lists.
Explore Magazine is canada’s #1 outdoor activities publication for over 30 years. Our award winning editorial shares other people’s adventures and their enjoyment of the life outdoors. published quarterly in print and daily online we reach outdoor enthusiasts around the world. With massive exposure in regional and national outdoor shows and retailers across the country the publication has a strong presence in the industry.
BC Outdoors is celebrating 69 years as british columbia’s number one sportsman magazine. as the voice of these activities in bc, it is the go-to source for anglers and hunters seeking the best tips, tackle and gear reviews, travel and feature stories that celebrate bc as one of the world’s top destination. We are heavily involved in event sponsorships, fishing derbies, lecture series, expos, charitable events and more.
Pacific Yachting celebrating over 45 years as the voice of recreational boating in the pacific northwest. Our monthly print and daily online publications help boaters get more from their passion with high-quality and up to date content on a variety of topics, including cruising destinations, news issues, local attractions, upcoming events and more. We are heavily involved in event sponsorships, boat shows, regattas, fundraisers and charitable events.
magazines
InfoBarrel.com is a global online publication built with a community of writers who create amazing content geared towards helping readers either educate themselves or solve a problem. With over 6,000 writers and 150,000 articles we attract over 11 million unique visits from all around the world with information that provides value to their daily lives.
PawManeFin.com provides high-quality and focused editorial to animal hobbyists, conservationists and professionals around the world. We are committed to achieving excellence through our promise to deliver relevant, real-world content about the lifestyle, professional , wildlife and rescue aspects of this animal passion.
Environment911.org is an online publication for individuals to discuss environment issues from green business to natural disasters. We feel it is important for people to come together and share their thoughts, ideas and visions for the future. since inception in 2010 environment911 has a global awareness in the environmental writing community and just recently opened to the world for contribution and readership.
on-line
2015 media kit
PASSIONMY MEDIA
our media mixour media mix
4Australia
3.0% visits409,641
unique visits
3U.K
6.5% visits887,555
unique visits
2Canada16.2% visits2,212,060
unique visits
1U.S.A
60.9% visits8,315,708
unique visits
5Ireland2.2% visits
300,403unique visits
PuBlICaTIOn EdITOrIal FOCus FrEquEnCY dIsTrIBuTIOn PrInT dIgITal MOnThlY PVs
canadian traveller Global travel by canadians Quarterly national canada 25,000 130,000 450,000
explore Magazine adventure travel by canadians Quarterly national canada 25,000 2,300 95,000
exploretheUsa.com Outdoor adventure in the Usa Daily Usa,UK, aust + n/a n/a 25,000
explore-bc.com Outdoor adventure in bc Daily Global n/a n/a 2015 launch
explorethisWorld.com Outdoor adventure around the World Daily Global n/a n/a 2015 launch
infobarrel.com Vast General Knowledge Daily Global n/a n/a 1,425,000
environment911.org environment Daily Global n/a n/a 15,000
pawManeFin.com animals Daily Global n/a n/a 25,000
ct – travel agent edition Destination education Monthly national canada 12,000 18,000 15,000
pacific Yachting Yachting Monthly pacific nW 25,000 n/a 25,000
bc Outdoors sportsman activities in bc 8x Regional bc 20,000 n/a 35,000
Western sportsman sportsman activities in Western canada 6x Western canada 25,000 n/a 15,000
sub total 132,000 150,300 2,125,000
ParTnEr MEdIa EdITOrIal FOCus FrEquEnCY dIsTrIBuTIOn PrInT dIgITal MOnThlY PVs
Outdoor canada Outdoor & sportsman activities in canada 6x national canada 85,000 n/a 165,000
cruise & travel lifestyles cruising the World 3x national canada 20,000 n/a 20,000
castanet.net Daily news and events Daily Regional bc n/a n/a 7,500,000
clearsky Radio classic Hits Daily Regional bc & ab n/a n/a 200,000
sub total 105,000 - 7,885,000
TOTal 237,000 150,300 10,010,000
My passion Media publishes regionally passionate content through a global multi-media reach.
With a perfect harmony between content and advertising, we deliver storytelling to over 12 million readers. this allows us to leverage the special aspects of an advertiser to not only our canadian readers but to our international readers as well.
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events
4affiliate
7mobile
4Radio
9Print
4Youtube
online
television
12MIllIOnrEadErs
2015 media kit
PASSIONMY MEDIA
BC Outdoors sport Fishing TV takes our 69-year-old fishing, hunting and outdoor magazine experience into high-definition tV. We bring the pages of our magazine alive with breathtaking scenery, world-famous fishing opportunities and the knowledge and expertise of our host, editor Mike Mitchell.
sportfishing adventures TV is hosted by former nHl-star brendan Morrison and Grey cup winner turned sportscaster, chris burns. Our knowledgeable hosts share their fishing adventure with celebrity guests and athletes, while taking in the breathtaking scenery of the destination. Viewer’s can share in the excitement of the bite on the water while getting insider stories of career highlights. Our show also pits host against guest in a friendly competition that highlights all the fishery has to offer.
YouTube: 2014 we are focusing on online video content for the readers of our magazines. building from the various passions of our readers we bring them together through the comment element of travel. canadian traveller and explore magazines have provided canadians with unique and entertaining content for over 26 years. creation of unique video content delivers great reach for the destination and their respective partners.
Clearsky radio: With small-market radio stations in the highly lucrative bc and alberta marketplaces, My passion Media can round off a truly integrated campaign. Original content is being tested in 2014 for national syndication in 2015. the canadian traveller Minute will air daily with national sponsorship opportunities for advertisers around the world who seek this affluent listener.
Castanet.net: since launching in november 2000, castanet has become one of the most visited media websites in Western canada. every week over 300,000 people visit castanet for news, classifieds, weather and entertainment, putting castanet in the top 5 online news publications in the country. canadian traveller content will reach this readership peaking the interest on travel in and around bc.
Cruise & Travel lifestyles is a national print publication focused on providing insight on the finest cruise brands and travel experiences in the world. We understand that our readers are frequent travellers who often take a land vacation. We focus on finding out more about ports of call and embarkation points as well as cities and countries that are associated with a cruise.
sister/partner media
2015 media kit
PASSIONMY MEDIA
“People travel based on their passion.
Our job is to feed that passion with engaging content from around
the world.” Brad Liski, PuBLisher
2015 media kit
PASSIONMY MEDIA
bringing travellers to the World TravellerCanadian
FALL 2014 DispLAy untiL DEC 12, 2014
$5.95
PM 42
7200
12
winan ipad & trip
page 59
icons europeof
india’s Golden
TrianGleCulture, History and Unmatched
Beauty
THe BesT ofTHe CariBBean 12 Top spoTs
how to Pack the Perfect carry-on
Where Next?Florida’s EmErald CoastNorthErN lights iN CaNada’s North72 hours iN siNgaporE
{ a Canadian’s GUide To sHoppinG }
PA
DD
LING
TH
E PE
EL R
IVE
R W
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ER
SH
ED
A
DV
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TU
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RA
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L N
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CA
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EX
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5 O
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DO
OR
DA
NG
ER
S
FAR
LEY
MO
WA
T'S
FAV
OU
RIT
E PLA
CE
S
FALL 2014$6.95
DISPLAY UNTIL NOVEMBER 18
PM 42720012
ADVENTURE TRAVEL
16 AMAZING TRIPSCANOE THROUGH NORTHWEST ONTARIOKAYAK BELIZE’S MESOAMERICAN REEFSURF NOVA SCOTIA'S EASTERN SHORE
ADVENTURE & CONSERVATION IN YUKON
issue
TEACH YOUR KIDS TO LOVE THE OUTDOORS
BANFF’S AURORA CHASERS / GET HIGH ON KINSOL TRESTLE / HIKING THUNDER BAY
The
LIVE THE ADVENTURE
PM42
7200
12
Canadian Traveller Travel agent edition
August 2014
the destination sales resource for travel professionals
inside California’s
seCret Wineries
What Can Casl teaCh Gen Y aGents?
the Caribbean
Be amazedin Texas
Big, Bold & Beautiful
newMake Your
Selling SkillS Sizzle with CT’s
Hot salestips
FAMILY FU
N •
CRU
ISING
KELO
WN
A • AR
TISAN G
ALLEY • AR
CTIC RO
WIN
G
$ 6 . 9 5A U G U S T 2 0 1 4DISPLAY UNTIL AUG 31 PM
4006
9700
R07
765
C R U I S I N G K E L O W NA
THE INLAND LAKE WITH MORE
A R C T I C A D V E N T U R E
FOUR MEN BATTLE THE NORTHWEST PASSAGE IN AN
EIGHT-METRE ROWBOAT
T H E A R T I S A N G A L L E Y
10 MUST-HAVE TREATS FROM THE SALISH SEA
W E ST C OA ST P OW E R & S A I L S I N C E 1 9 6 8
SUMMER CRUISE THROUGH THE DISCOVERY ISLANDS
Plus
FUNFamily
WATER TOYS
SUP & KAYAKING
101
PY PACIFIC CHALLENGE
47H:5MTIME TO BEAT:
PAC
IFIC YA
CH
TING
AUG
UST 2
01
4
A CANADIAN’S GUIDE TO
A SPECIAL SUPPLEMENT
TO THE FEBRUARY
2014 IS
SUE OF
BEATEN PATHBEATEN OFF THE
Where To Go To Really Expand Your Horizons
ADVENTURE TRAVELADVENTURE TRAVELADVENTURE TRAVELADVENTURE TRAVELADVENTURE TRAVELEXPERIENCES
Hiking, Biking,Whale-Watching,
Rafting and Trekking
2015 media kit
PASSIONMY MEDIA
