media kit 2013. mailing address: p. o. box 1341, conyers, ga 30012 phone: 813-mosub10 (667-8210) /...

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Media Kit 2013

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Page 1: Media Kit 2013. Mailing Address: P. O. Box 1341, Conyers, GA 30012 Phone: 813-MOSUB10 (667-8210) / 770-866-8332 Fax: 886-821-0526 Email: thefreshstart@live.com

Media Kit 2013

Page 2: Media Kit 2013. Mailing Address: P. O. Box 1341, Conyers, GA 30012 Phone: 813-MOSUB10 (667-8210) / 770-866-8332 Fax: 886-821-0526 Email: thefreshstart@live.com

Mailing Address: P. O. Box 1341, Conyers, GA 30012

Phone:   813-MOSUB10 (667-8210) / 770-866-8332Fax:   886-821-0526

Email: [email protected] Website: www.thefreshstart.org

Ministry Website:  www.mosubstance.orgTwitter:  @thefreshstart1 

Contact Information

Page 3: Media Kit 2013. Mailing Address: P. O. Box 1341, Conyers, GA 30012 Phone: 813-MOSUB10 (667-8210) / 770-866-8332 Fax: 886-821-0526 Email: thefreshstart@live.com

Get to Know US today!

Page 4: Media Kit 2013. Mailing Address: P. O. Box 1341, Conyers, GA 30012 Phone: 813-MOSUB10 (667-8210) / 770-866-8332 Fax: 886-821-0526 Email: thefreshstart@live.com

The Fresh Start

Fresh Start is televisions newest talk show that is all about empowering others and giving them an outlet to have a fresh start!

2013 birthed an opportunity for Althea Winifred to do what she loves which is help others. Fresh Start is a morning talk show that features phenomenal guest that want to help viewers turn their life and situations around. It offers positive guidance and allows for viewers to be themselves and truly gain the motivation they need to change their circumstance.

Page 5: Media Kit 2013. Mailing Address: P. O. Box 1341, Conyers, GA 30012 Phone: 813-MOSUB10 (667-8210) / 770-866-8332 Fax: 886-821-0526 Email: thefreshstart@live.com

Meet Our Host Prophetess Althea Winifred is not just a woman on the move; she is a Woman of God.  She is an Evangelist, Prophetess, and Teacher of the Word of God, Writer and Business woman. An Inspirational and Motivational speaker known nationally and internationally, she is Founder and Director of The Intercessor's Network Crowd, known as “The IN Crowd.” The group consists of people in different countries committed to intercessory prayer around the clock 7 days a week. The IN Crowd was established in January 2004. In addition, she is the Founder and Director of Ministries of Substance International (M.O.S.I) and Perfecting of the Saints International Fellowship, Inc (P.O.T.S.I.F) established by God. 

On June 9, 2011 while in a place of starting over Prophetess Althea started a program on BlogTalkRadio called "The Fresh Start" and to date there has been 50,000 people who have tuned in and listen from around the world.  Only God!  Now God is taking Fresh Start to be in your homes tune in every Monday Morning at 5:30 am.  You and your family are encouraged to start your week with her in the word, interviewing people, local and international artist, writers, singers, etc. 

Althea is also producer, editor and writer of “Into The Clefts of the Rock” ~ Prophetic Magazine, Hope is in the Bag devotional and a creative Hats Maker. She is the author of the following books: The Righteous’ Promises, Healing In Is Your Words, Who Is The She Within You and Who Is The He Within You Study Guides, But for a Moment - An Emotional Abusive Relationship and Birthing it Through Prayer. Coming soon Atmosphere Changers - Leaving Post to Position!!!

Althea has a Bachelor Degree in Business Administration with Emphasis in Management and completed her Masters in Religious Education.  Althea firmly believes in the Father, Son and Holy Spirit and stands on the Word of the Lord; knowing, that God is God whether the answer is Yes, No or Wait.  Her favorite scripture is Ezekiel 12:28 ~ "Therefore say unto them, thus saith the Lord God; there shall none of my words be prolonged (postponed) any more, but the word which I have spoken shall be done, saith the Lord God".

Page 6: Media Kit 2013. Mailing Address: P. O. Box 1341, Conyers, GA 30012 Phone: 813-MOSUB10 (667-8210) / 770-866-8332 Fax: 886-821-0526 Email: thefreshstart@live.com

Meet our Team Smart, savvy, articulate, and professional are words that describe public relations practitioner, Jodi Lewis. She has a consuming passion for seeing others succeed, which has shaped her unique approach toward her customers and clients. Earning a Bachelor’s Degree in Criminal Justice from Fayetteville State University (2005) and Master’s Degree in Professional Counseling from Liberty University (2012) gave her the skills to earn a level of respect in her current field. More recently Mrs. Lewis has earned her Masters Degree in Public Relations and maintained a 3.8 GPA throughout her studies.

Mrs. Lewis’ experience in the entertainment industry began in her teens as a model. She hosted and produced a reality show entitled “America’s Next Video Vixen”, judged and co-produced a local talent show called “Can U Rip It 2”, and worked with local and international artists such as Wayne Wonder, Dead Prez, Missy Elliot, Jah Cure, and Trevor Hall. More recently she worked along side with Green Partners with the One Bermuda Alliance and assisted them with key campaign strategies that help the political group win power and become Bermuda’s next ruling government. Mrs. Lewis has also sealed a major contract with the Corporation of Hamilton and was selected to honor Danny Glover with the Bermudian Gombey Award in Los Angeles for the African Heritage celebration. She has successfully assisted Crime Stoppers Cycling Team secure and superseded their desired budget for their Jr. Cycling Program and rebranded their entire organization so they are better prepared for todays challenges. Mrs. Lewis has been appointed Public Relations Manager for the Future Bermuda Alliance which is the young professional governmental body in Bermuda where she will manage branding this new organization positively within the public’s eye. She also managed all PR, marketing, sponsorship, and fundraising that assisted local artist Lil Quan with going to BET 106NPark twice.

She has a proven record of designing business development projects within the mental health industry, non-profit agencies, the entertainment industry, as well as the toilet paper industry. All of her experiences have allowed her to effectively operate as CEO of J.D.LEWIS GROUP, and she continues to work toward building the organization into one of the top public relations firms and event management companies in Bermuda. Stay tune for updates!

Mrs. Jodi Done’ Lewis Public Relations

Consultant

Page 7: Media Kit 2013. Mailing Address: P. O. Box 1341, Conyers, GA 30012 Phone: 813-MOSUB10 (667-8210) / 770-866-8332 Fax: 886-821-0526 Email: thefreshstart@live.com

Targeted DemographicsThe Fresh Start will target:

• both male and female viewers

• between the ages 35-65

• with a HHI of $55,000 +

• College educated

Viewer Persona

Head of house adults who do the primary shopping for the household and works a labor or corporate level job. Commuter, whom is very active and actively seeks new ways to increase the value of life.

Proven Result! • The Fresh Start radio show

has attracted 50,663 listeners since June 9, 2011.

• 21 different countries have tuned in weekly

• 21,000 people have reviewed The Fresh Start profile on Blog Talk Radio

Page 8: Media Kit 2013. Mailing Address: P. O. Box 1341, Conyers, GA 30012 Phone: 813-MOSUB10 (667-8210) / 770-866-8332 Fax: 886-821-0526 Email: thefreshstart@live.com

About AIB – aibtv.comThe Fresh Start will air on AIB TV on Monday mornings at 5:30 a.m. -6:00 a.m.!

Page 9: Media Kit 2013. Mailing Address: P. O. Box 1341, Conyers, GA 30012 Phone: 813-MOSUB10 (667-8210) / 770-866-8332 Fax: 886-821-0526 Email: thefreshstart@live.com

AIB TV Fact Sheet Viewer Demographics Statement

AIB inspires, uplifts and educates viewers by creating and distributing exceptional content across all media

Coverage Area:

AIB is seen in over 1,600,000 homes across 19 metro area counties and is viewed on Comcast-channel 5 and AT&T U-verse-Channel 6. It is also viewed globally via Internet Streaming and Video On Demand at www.aibtv.com

Source:

ClearVoice Research & Georgia State University - 8200 Marketing Research Group

• Are leaders, influencers, innovators and thinkers in the faith based community, nonprofits,educational institutions and community based organizations.• Are social and active in the community.• Are active on Internet social networking, business, news and faith based web sites.• Have a household size larger than the national average at 3+.• Are more likely to have a HH income of $75,000 or greater.AIB viewers: • Are predominately home owners between the ages of 25 – 54.• Are much more likely to attend local events, exhibits and movies.• And are well informed with a higher educational attainment that average TV viewers with91% having gone beyond high school and 49% with a college degree and higher.

Page 10: Media Kit 2013. Mailing Address: P. O. Box 1341, Conyers, GA 30012 Phone: 813-MOSUB10 (667-8210) / 770-866-8332 Fax: 886-821-0526 Email: thefreshstart@live.com
Page 11: Media Kit 2013. Mailing Address: P. O. Box 1341, Conyers, GA 30012 Phone: 813-MOSUB10 (667-8210) / 770-866-8332 Fax: 886-821-0526 Email: thefreshstart@live.com

AIB TV Coverage Area

By Counties: Bartow Carroll Cherokee

County Clayton Cobb Cowetta DeKalb Douglas Fayette Floyd Fulton Gwinnette Gordon Henry Jasper

Newton Paulding Rockdale Walton

Page 12: Media Kit 2013. Mailing Address: P. O. Box 1341, Conyers, GA 30012 Phone: 813-MOSUB10 (667-8210) / 770-866-8332 Fax: 886-821-0526 Email: thefreshstart@live.com

Advertising Opportunities Best Advertising

opportunity available!!!

Increased Brand Awarene

ss

Television

Social Media

Website

Radio

The Fresh Start is please to announce its amazing Advertising Opportunities!

Your company deserves the best and brand presence is extremely important to increase business and generate revenue. Our marketing team has put together a comprehensive package that will ensure your ROI!

By taking key marketing areas such as social media, television, radio, website, and word of mouth we have developed a package that encompasses all of your marketing needs!

We offer an Integrated Marketing Solution!

WE DO IT ALL!!!

Page 13: Media Kit 2013. Mailing Address: P. O. Box 1341, Conyers, GA 30012 Phone: 813-MOSUB10 (667-8210) / 770-866-8332 Fax: 886-821-0526 Email: thefreshstart@live.com

Television The Fresh Start is offering 30 sec and 60 sec commercial spots that will air 1 time at 5:30 a.m. -6:00 a.m. per show.

Highlights: AIB attracts 1.6 million viewers in the metro Atlanta area | Commercial will show on AT&T U-Verse and Comcast |

Contact Jodi Lewis for Spec Sheet which will detail format requirements for commercials [email protected]

Page 14: Media Kit 2013. Mailing Address: P. O. Box 1341, Conyers, GA 30012 Phone: 813-MOSUB10 (667-8210) / 770-866-8332 Fax: 886-821-0526 Email: thefreshstart@live.com

Website/ Social Media The Fresh Start is offering product placement along with recorded commercial to be placed on our show website home page! This means your logo and video clip will be seen by hundreds of people daily which will increase brand recognition and your online presence! Remember backlines are key to drive potential customers to your company site!

The Fresh Start Twitter and Blog will feature your products, links to watch your advertisement on company website, or link followers to your site directly! Twitter has a registered 175 million users who send 55 million tweets per day! Let us work on your behalf!

Contact Jodi Lewis for Spec Sheet which will detail format requirements for website [email protected]

Page 15: Media Kit 2013. Mailing Address: P. O. Box 1341, Conyers, GA 30012 Phone: 813-MOSUB10 (667-8210) / 770-866-8332 Fax: 886-821-0526 Email: thefreshstart@live.com

Radio Blog Talk Radio is widely used and listen to around the world! Have your company’s 30 to 60 second PSA highlighted during our weekly show by our host! The Fresh Start airs on Thursday nights at 9:00 p.m. EST

Highlights: The Fresh Start radio show has attracted 50,663 listeners since June 9, 2011 |21 different countries have tuned in weekly | 21,000 people have reviewed The Fresh Start profile on Blog Talk Radio

Contact Jodi Lewis for Spec Sheet which will detail format requirements for Radio [email protected]

Page 16: Media Kit 2013. Mailing Address: P. O. Box 1341, Conyers, GA 30012 Phone: 813-MOSUB10 (667-8210) / 770-866-8332 Fax: 886-821-0526 Email: thefreshstart@live.com

Pricing Chart

Page 17: Media Kit 2013. Mailing Address: P. O. Box 1341, Conyers, GA 30012 Phone: 813-MOSUB10 (667-8210) / 770-866-8332 Fax: 886-821-0526 Email: thefreshstart@live.com

Why Advertise with The Fresh Start?

Other than the highlighted facts throughout this media kit, “The Fresh Start” team understands key marketing, public relations, branding, and advertising techniques needed to ensure your companies success.

Page 18: Media Kit 2013. Mailing Address: P. O. Box 1341, Conyers, GA 30012 Phone: 813-MOSUB10 (667-8210) / 770-866-8332 Fax: 886-821-0526 Email: thefreshstart@live.com

Ready to Act???

“The Fresh Start” makes this process easy. Contact Jodi Lewis at [email protected] with any questions, requesting of additional information, or to set up your account.

Visit www.thefreshstart.com for additional information!