media kit 2012

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Media Kit 2012

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Page 1: Media kit 2012

Media Kit 2012

Page 2: Media kit 2012

Cyclomundo specializes in cost-effective but value-packed bicycle tours suitable for all levels of riding throughout France and areas of Italy, Spain and Switzerland.

Cyclomundo’s goal is to inspire freedom through self-exploration of unfamiliar landscapes and to provide the necessary means to a healthy and environmentally responsible vacation. To ensure the most genuine and quality bicycling vacations, Cyclomundo personally scouts or develops each tour and deals with only local businesses. The locality of Cyclomundo’s headquarters in Geneva allows them to customize tours on request, setting Cyclomundo apart from other bicycle tour operators.

Page 3: Media kit 2012

Personalized Tours

Based on: Landscape

History

Culture

Gastronomy

Customized Tours

What sets Cyclomundo apart from other cycle

touring companies is their unique ability to offer

customizable tours. Most tour operators have set

itineraries, and are not able to be as flexible as

Cyclomundo for accommodating personalized

requests. Several factors go into their ability to

achieve this, including the locality of their

headquarters in Geneva, their business model

which utilizes local tour operators and guides,

their attention to detail, and their devotion to

developing and sustaining a relationship with

each and every one of their clients.

Duration

Distance

Difficulty

Theme

Landscape

History

Culture

Gastronomy

Page 4: Media kit 2012

Authentic Culture

Cyclomundo's mission is to expose clients to an authentic side of every region

their tours explore.

Thanks to the hotels they use, along with the guides and local operators they

work with, they can achieve this goal. This is enhanced by the fact that most

tours they offer are organized on a self-guided basis, meaning riders will

unavoidably interact with the locals at one point or another on their trip.

Normandy

Provence

Tuscany

Alsace

Loire Valley

Burgundy

Geneva

Bordeaux

Dordogne

French Alps

Dolomites

Veneto

Pyrenees

Riviera

Languedoc

Catalonia

Page 5: Media kit 2012

Self Guided Tours Cyclomundo is unique because of their specialization in self-guided touring. Their provide maps, route notes and suggestions, handle meal and lodging bookings, and luggage transfers. This allows cyclists to experience the best opportunities and rides available in an area, while giving them the freedom to travel at their own pace at the same time. With self-guided tours, cyclists have the opportunity to go as fast or as leisurely as they like, and Cyclomundo’s maps and notes ensure that cyclists won’t miss a thing. According to many of their past clients, the many options for this type of touring is what sets Cyclomundo apart.

Page 6: Media kit 2012

Guided Tours In addition to self-guided bicycle tours, Cyclomundo also offers guided tours led by local guides who have been professionally guiding, recreationally riding, and living in these regions for years. Since Cyclomundo’s guides are true locals, they have access to personal knowledge, connections and inside info that most tour companies just can’t offer. This key difference is what makes Cyclomundo’s guided trips truly stand out from the pack.

Page 7: Media kit 2012

Cyclosportive Opportunities

Besides being an established cycling tour operator for guided and self-guided tours, Cyclomundo is also the official tour operator for several major cyclosportive events. These events are generally geared towards avid cyclists that enjoy the “race setting” atmosphere. Cyclomundo specializes in facilitating event registration and support, and also offers all-inclusive packages for these events so participants can focus entirely on their cycling. Many of Cyclomundo’s cyclosportive event packages include opportunities for recreational cyclists to ride alongside the pros.

Cyclosportive Events

Tour de France The Alpes Open Tour* L’Etape du Tour* La Marmotte* Paris-Roubaix* L’Apres Tour Time-Megeve-Mont-Blanc

*Official Tour Operator

Page 8: Media kit 2012

Velorental.com offers:

Road, Hybrid, Mountain Bike

rentals Rentals in France, Switzerland,

Spain Instant Online Rental Confirmation Full pricing, details and specs Bike accessory customization

Velorental.com

Velorental.com was created by Cyclomundo as

a way to make it easier to rent bicycles

throughout France, as well as parts of Spain,

Italy and Switzerland. Velorental.com makes

renting a bike just as easy and straightforward

as booking a flight online; just designate a pick-

up and drop-off location, trip duration and type

of bike, then pay online and receive instant

rental confirmation by email. Velorental.com

was launched in 2010 and is steadily

expanding its rental locations In France, and parts of Italy, Spain and

Switzerland.

Page 9: Media kit 2012

Care for the Environment

Cyclomundo is involved with a few cycling

advocacy groups, including Bourgeons in

Annemasse, Pro-Velo, and Eco-Cycle in

Geneva that help promote cycling as a means

for responsible travel. As such, Cyclomundo

always tries to steer consumers away from cars

and get them on bikes. They do this by offering

a 50-euro discount to all clients that are also

members of a cycling advocacy group. Also,

Cyclomundo’s office employees and interns are

each provided with a bike to use for daily

commuting.

Page 10: Media kit 2012

Care for the Economy

Cyclomundo pays taxes that help the local

economy and communities. Similarly, they work

with small companies including locally owned

hotels, bike shops, restaurants, guides,

mechanics and incoming agencies. Working

with local, family-owned businesses guarantees

that the money remains in the local economy,

benefiting the local communities, services,

roads and infrastructure.

Page 11: Media kit 2012

Care for the Community

Cyclomundo’s headquarters are in Geneva, so they really can't get any more “local”.

Cyclomundo’s business model is based on the

use of a network of renters, local operators and

guides. Cyclomundo doesn’t fly guides from the

US or the UK... all operators and guides are

locals, and bikes are bought from local shops.

Cyclomundo’s business directly contributes the

individuals and local businesses that their tours

take place in.

Page 12: Media kit 2012

Media Contact:

Bruno Toutain

Cyclomundo

[email protected]

+33.450.872.109

Questions? [email protected]