Media-Information 2008

B2B COMMUNICATION IN PERFECTION

Media-Information

2008 Contents

1 Contact Partners

2 Editorial Staff/Publisher,

Contents Analysis

3 Circulation, Distribution,

Structural and Recipient Analysis

4 Advertising Price List No. 47

5 Theme Plan

Verlag Matthias Ritthammer GmbH | Andernacher Straße 5 a | 90411 Nürnberg | PO Box 3850 | 90019 Nürnberg | Phone: +49 911 95578-0 | Fax: +49 911 95578-11 | E-Mail: media@moebelmarkt.de | Internet: www.moebelmarkt.de

Media-Information

2008 1 Contact Partners

Italy

Media & Service International srlPiazza Wagner 520145 Milano, ITALYPhone: +39 02 48006193Fax: +39 02 48193274E-Mail: mediaint@iol.it

The Netherlands

INSIGHT PUBLICITAS B.V.PO Box 509St. Janstraat 201250 AM Laren, THE NETHERLANDSPhone: +31 35 539 5111Fax: +31 35 5310572E-Mail: ppn-laren@publicitas.com

Taiwan

D & K ARTS INT I. INC.8F-4, No. 98, Sec. 4 Hsin Yih Rd.Taipei, TAIWANPhone: +886 2 27036098Fax: +886 2 27036086

Thailand, Malaysia

Chateau Int’l Co. Ltd.Ms. Lydia Yin1F, North TowerNo. 361 Hongzhong Rd.Shanghai, Zip. 201103PEOPLES REPUBLIC OF CHINAPhone: +86 21 51570601Fax: +86 21 51570602E-Mail: chateau21cn@yahoo.com.cn

Japan

Kagu-sangyo-shuppansha Co. Ltd.,5-3-4, sotokanda, chiyoda-ku,Tokyo, 101, JAPAN

Media-Information

2008 2 Editorial Staff/Publisher, Content Analysis

Brief description

MÖBELMARKT, Germany’s leading specialist magazine forthe national and international furniture trade and industry andofficial institution of the FENA (European association of thefurniture industry), regards itself as reflection of the furnitureand furnishing scene. Strong in its economic and product-oriented approach, leading in global coverage, up-to-date inthe field of online editorial department (according to GfK Liv-ing Copy Test MÖBELMARKT August 2007, moebelmarkt.deis the most used website of the German furniture magazineamong internet users). Status of competence abroad – MÖBELMARKT is the onlyGerman furniture magazine that is a member of the globalnetwork of leading international furniture magazines IAFP,International Alliance of Furnishing Publications.

www.iafpalliance.com

Associated federations

· FENA – europäischer Verband des Möbelhandels· VdDK – Verband der deutschen Küchenmöbelindustrie e. V.· DGM – Deutsche Gütegemeinschaft Möbel· VDM – Verband der Deutschen Möbelindustrie e. V.· HDH – Hauptverband der Deutschen Holzindustrie

und Kunststoffe verarbeitenden Industrie und verwandter Industriezweige e.V.

· Industrieverband Möbel-Holz-KunststoffBayern/Thüringen e.V.

· Deutscher Matratzenverband· Institut der Deutschen Möbelwirtschaft· Fachverband der Polstermöbelindustrie· European Carpets Importers Association· AMK – Arbeitsgemeinschaft Die moderne Küche e.V.· Möfa – Fachschule des Möbelhandels

Media partners

· Kölnmesse (imm cologne, SPOGA, Interzum)· Messe Frankfurt (Heimtextil, Ambiente, Tendence)· Hannover Messe (DOMOTEX, CEMAT)· M.O.W. Möbelordermesse Westfalen· Hausmesse Süd· Hausmessen Oberfranken

Publishers/Management board

Publishers:Klaus Ritthammer, Franz Schäfer, Andreas Müller-BuckManagement board:Klaus Ritthammer, Andreas Müller-Buck

Publishing Director

Uwe Kampen

Editor in Chief

Helmut Merkel

Deputy Editors in Chief

Bianca Schmidt, Gerald Schultheiß

Editorial Staff

Simone Jäckle, Marion Luff, Helge Scheibner, SabineSchmiedl-Babel, Tanja Winter;Editorial secretary: Stefanie Helmer, Katja Nitsch, Christine Ritthammer;Permanent staff: Dirk Uwe Klaas/HDH/VDM, Jan Kurth/VDM, Hans Helmut Esser/Esser Design, Lothar Knerr/Consulting, Jochen Winning/DGM, Wilfried Glatzke/Authorised expert, Toby E. Rodes/Toby E. Rodes Consultants AG

Advertising

Andreas Brehm (Marketing/Promotion), Karin Kaltenbach, Kristin Fritsche, Natalie Weiß

Year of establishing

48th year

2 Editorial Staff/Publisher, Content Analysis

Publishing company

Ritthammer Publishing House

Postal address

Andernacher Str. 5a, 90411 Nürnberg, GERMANY

Phone

+49 911 95578-0

Fax

+49 911 95578-11

ISDN

+49 911 95578-55 (GrandCentral/Leonardo Express)

Internet

www.ritthammer-verlag.de

E-Mail

anzeigen@ritthammer-verlag.deredaktion@ritthammer-verlag.demedia@ritthammer-verlag.desekretariat@ritthammer-verlag.de

Publication plans/theme plans

See theme plans

Prices

Annual subscription € 78.– plus postage plus VAT.Single copies € 7.– plus postage, plus VAT, plus deliverycharge.

Contents analysis of the editorial section 2006

Complete folio 2,156.0 pagesThereof editorial staff 1,490.5 pagesThereof advertising section 665.5 pages

Media-Information

2008 3 Circulation, Distribution,Structural and Recipient Analysis

Circulation control

02/2007

Circulation analysis (copies per issue)

Printed copies 12,366Actually distributed 11,952Copies sold 7,834Subscriptions 7,820

Geographical distribution analysis

Proportion of actual Economic region distribution

Germany 83.2 % 9,944 copies

Abroad 16.8 % 2.008 copies

Distributed 100.0 % 11,952 copies

Breakdown of foreign distribution

Europe 78.1 % 1,569 copies

Overseas 21.9 % 439 copies

Total abroad 100.0 % 2,008 copies

Inland distribution by postal zones

Postal zone 0 417 copies 4.2 %Postal zone 1 422 copies 4.2 %Postal zone 2 894 copies 9.0 %Postal zone 3 1,649 copies 16.6 %Postal zone 4 1,579 copies 15.9 %Postal zone 5 1,005 copies 10.1 %Postal zone 6 864 copies 8.7 %Postal zone 7 1,029 copies 10.3 %Postal zone 8 1,049 copies 10.6 %Postal zone 9 1,036 copies 10.4 %Total inland 9,944 copies 100 %

Recipient analysis

Proportion of actual distribution

Recpient groups in % copies

Retail trade with furniture and 83.3 10,017other household items, furniturestores wholesale trade, mail-order companies, and alternative furniture suppliers

Furniture manufacturers and 10.7 1,279supply industry for furniture

Architects and related professions 1.1 129

Designers, trade agents, federations, 4.4 527professional trade schools, others

100.0 % 11,952

Media-Information

2008 4 Advertising Price List No. 47

Discounts

Within a contract year(commences with the appearance of the first advertisement).

Frequency Quantity

3 appearances 5 % 3 pages 10 %6 appearances 10 % 6 pages 15 %12 appearances 15 % 12 pages 20 %more than 12 appearances 20 % more than 12 pages 25 %

Printing process, binding, printing material

Offset printing, glued binding, lithographs up to screen 60. Retouching,drawings and lithographs will be invoiced at cost price. Printing materialhas to be at our publishing house at the latest until the printing materialdeadline (according theme plan). If the printing material is not availableat us until this deadline, we cannot guaranteed the adherence of keep-ing the publishing or positioning of the ad at the wanted place.

· ColoursEuropa-scale is used in 4 colour ads.

· Proofs(at the same time the color sequence for the production of the printing data):Black Cyan Magenta YellowProof printing on MÖBELMARKT 90 g/m2, wood-free, matt-coated, offset magazine paper.

Up to date – the discount

for your early order!

If you book an advertisement, an

attachement or a insert 6 weeks

before regular deadline, you will get

a discount of 2 % of your regular

price.

Magazine format

220 mm wide, 297 mm high

Type area

196 mm wide, 275 mm highNo. of columns: 4, column width: 46 mmTrimming allowance: at head, foot and sides 3 mm, margin 3 mm

Format advertisement and advertisement prices (type area), valid from 1 September 2007

Format width x height in mm black/white 2-colours 4-colours for every 3 placings 4c,

2/1 page 416 x 275 8,460.– € 9,540.– € 11,700.– € 9,945.– € per placing*

1/1 page 196 x 275 4,230.– € 4,770.– € 5,850.– € 5,265.– €

1/2 page 196 x 137 2,115.– € 2,655.– € 3,735.– € 3,548.– €96 x 275 2,115.– € 2,655.– € 3,735.– € 3,548.– €

1/3 page 196 x 90 1,410.– € 1,950.– € 3,030.– € 2,879.– €63 x 275 1,410.– € 1,950.– € 3,030.– € 2,879.– €

1/4 page 196 x 67 1,058.– € 1,598.– € 2,678.– € 2,544.– €46 x 275 1,058.– € 1,598.– € 2,678.– € 2,544.– €96 x 137 1,058.– € 1,598.– € 2,678.– € 2,544.– €

1/8 page 196 x 35 529.– € 1,069.– € 2,149.– € 2,042.– €46 x 137 529.– € 1,069.– € 2,149.– € 2,042.– €96 x 137 529.– € 1,069.– € 2,149.– € 2,042.– €

Further options on request. * Quantity and frequency discount respectively inclusive

4 Advertising Price List No. 47, valid from 1 September 2007

Deadlines

Publication dates: monthly, 12 issuesAdvertisement closing date: see theme plans

Changes/Cancellation

Cancellation of advertisements are not possible afterrespectively mentioned closing dates!

Ritthammer Publishing House

Andernacher Str. 5a, 90411 Nürnberg, GERMANYPO Box 3850, 90019 Nürnberg, GERMANYAdvertising Dept.: Phone: +49 911 95578-32, -33, -34, -35

Fax: +49 911 95578-11 und -22

Payment conditions

30 days net from date of publication.Small-ads – advance payment only.Turnover tax id. no. De 133542244Banking details:Commerzbank AG Nürnberg, A/c no. 5 226 741, Bank Code No. 760 400 61Postbank Nürnberg, A/c no. 79 755-857, Bank Code No. 760 100 85

9. Prices/supplementary charges for preferenceplacing

2./3. Cover side (nur 4-colour only) € 6,160.–4. Cover side (nur 4-colour only) € 6,360.–Binding placement instr. each 10% of basic priceEditorial placement 15% of basic price

Colour supplementary charges

per normal colour (Europa-scale) € 540.–4-colour, total € 1,620.–per special colour (HKS, Pantone etc.) € 665.–

Special formats

Advertisements over margin 10% of basic priceInset advertisements 10% of basic price

Prices for business recommendation advertisements

Small-ad prices – see media rates MÖBELMARKT German

Attachments (total issue)

1-sheet € 4,230.–2-sheet € 8,230.–Each further sheet € 1,110.–

Inserts

(max. 210 mm wide and 292 mm high), complete issue

Inserts price up to 25 g € 2,640.–price up to 30 g € 3,140.–price up to 35 g € 3,640.–price up to 40 g € 4,140.–price up to 45 g € 4,640.–price up to 50 g € 5,140.–

Reductions after quantity scales!

· AnnotationInsert, consisting of divers single sheets which are notbonded through clips or envelopes to an unit, will be invoiced with charges for each single sheet.

Prices for inserts over 50 gr weight on request. Price in addition to the appropriate postal charge.

Affixed postcards, CD or samples

Postcards, CDs or samples gloed to ads or inserts are invoiced as an insert.

Price per 1,000 € 216.–Additional charge of bindery € 450.– (global – if neccessary)Costs of collage € 75.–price in addition to the appropriate postal charge

Supplementary technical costs not subject to discount!

Advertisement prices as well for “küche&bad forum“.

Media-Information

2008 5 Theme Plan

Issue

01

Publication dateAd closing date*

Publication date:Week 1, JanuaryAd closing date:03.12.2007

Focal themes

· imm cologne 2008 Exhibition EditionThe exhibition is to be focussed on: Design, Upholstery, Sleeping, Take-Away, Massive Wood, sittable

· MÖBELMARKT Asia: Preview of the Furniture Exhibitions in the Far East in 2008

· Preview Ambiente 2008

2008

02 Publication date:Week 7, FebruaryAd closing date:25.01.2008

· imm cologne – EXHIBITION REPORT 1Well dressed: The up-to-date furniture fashion

· Textile Living Environment – A review of Heimtextil 2008· Everything else than down-to earth – The up-to-date trends from Domotex · Preview of ZOW 2008

2008

03 Publication date:Week 10, MarchAd closing date:05.02.2008

· imm cologne – EXHIBITION REPORT 2All about Sleeping„Green Furniture“ – The new appetite for luxury without any remorse – Vigour of furniture trade and manufacture

· Attenzione! A first glance at 2008· This has been Ambiente 2008· Innovations exchange: The ZOW – a review · MÖBELMARKT Bambini – Supplement

2008

04 Publication date:Week 15, AprilAd closing date:05.03.2008

· The Modern Living Room:Living and Dining – The limits are mergingFurniture in a system – Design and wing programs

· MÖBELMARKT Asia: The Furniture Exhibitions in South-East Asia · Service Providers:

EDP for furniture trade and manufacture/financial services Shopfittings/Latest achievements for the POS/furniture store technology

2008

05 Publication date:Week 20, MayAd closing date:07.04.2008

· Target growth groups being in the focus: Young first equippers and the „Young Olds“

· That has been the “Salone” – Review of Milano 2008· „Enlightning Moments“ – That is the way luminaires improve your life

2008

06 Publication date:Week 23, JuneAd closing date:05.05.2008

· Upper Franconia: The Upholstery Region boosts its profile· Valuable and noble: The Upper Class of furniture joins the line-up· BRAND – The genuine Strategy of Success?· MÖBELMARKT Bambini – Supplement

2008

07 Publication date:Week 28, JulyAd closing date:09.06.2008

· Purchasing Associations· Sound Sleeping: Wellness Dreams· Service Providers: The great Logistics Special2008

* It’s not possible to cancel advertise-ment orders after closing date!

5 Theme Plan

Permanent column:· With a high turnover: Sales-strong and

attractive professional assortments· Sales training: Fit for the customer· Model show· World of finance· Supplier for the furniture industry – giving

ideas to the whole branch· At focus: Market research

* It’s not possible to cancel advertisementorders after closing date!

09 Publication date:Week 36, SeptemberAd closing date:04.08.2008

· The special edition for the in-house shows in Eastern Westfalia„M.O.W. Live“The in-house shows in Eastern Westfalia

· MÖBELMARKT Bambini – Supplement2008

10 Publication date:Week 38, OctoberAd closing date:15.08.2008

· Preview for in-house shows in Upper Franconia· That has been the Spoga 2008· Design & Objekt: The Orgatec 20082008

11 Publication date:Week 45, NovemberAd closing date:06.10.2008

· Review: The In-House Shows 2008· Home Entertainment· MÖBELMARKT Bambini – Supplement2008

12 Publication date:Week 49, DecemberAd closing date:07.11.2008

· imm cologne 2009 – The pre-exhibition edition· Sleeping Room Trends 2009· Previews: Domotex, Heimtextil· Italy Report 2009· Furniture from Turkey· Exhibiton Calendar 2009

2008

Publication date:Week 32, AugustAd closing date:07.07.2008

082008

· Preview: In-House Exhibition South· Special Spoga – Supplement· Meeting the Spirit of Times: The new Classics· Preview: Tendence Lifestyle

Issue Publication dateAd closing date*

Focal themes

Media-Informationen

2008 6 Personnel/Occasional Advertisement

Prices for job opportunities/occasional advertisement (single column, 46 mm, bl./wh.))

Height in mm single column two columns three columns four columns

20 mm € 60.– € 120.– € 180.– € 240.–30 mm € 90.– € 180.– € 270.– € 360.–40 mm € 120.– € 240.– € 360.– € 480.–50 mm € 150.– € 300.– € 450.– € 600.–60 mm € 180.– € 360.– € 540.– € 720.–

Price per millimetre per column: € 3.–. Charge for box-number: € 10.–.

Samples

1/2 page(196 x 137 mm)

€ 1.644,–

1/4 page(96 x 137 mm)

€ 822,–

1/8 page(96 x 67 mm)1/8 page(46 x 137 mm)

€ 402,–

Prices for job opportunities and agent application (black and white)

Height in mm single column two columns three columns four columns

20 mm € 40.– € 80.– € 120.– € 160.–30 mm € 60.– € 120.– € 180.– € 240.–40 mm € 80.– € 160.– € 240.– € 320.–50 mm € 100.– € 200.– € 300.– € 400.–60 mm € 120.– € 240.– € 360.– € 480.–

Price per millimetre per column: € 2.–.

Samples

1/2 page(196 x 137 mm)

€ 1.096,–

1/4 page(96 x 137 mm)

€ 548,–

1/8 page(96 x 67 mm)1/8 page(46 x 137 mm)

€ 268,–

Colour print on basis of a surcharge of € 810,– possible.

6 Personnel/occasional advertisement

SERIOSITÄT – KOMPETENZ – DISKRETIONWir haben die Lösung, bevor Probleme entstehen!

Sie wollen Ihr Geschäft aufgeben? Wir bieten ein kompl. Konzept, auch für kleinere odermittlere Häuser. Unser gemeinsames Ziel ist es, Vermögenswerte für unsere Klienten zu er-halten, Verluste zu verhindern. Vertrauen gegen Vertrauen ist die Basis unserer Tätigkeit,natürlich mit absoluter Diskretion. Vereinbaren Sie ein unverbindliches Gespräch zu IhremVorteil. Je früher, umso besser.

Zeitarbeit: Aktuell und kostensparend. Sonderverkäufe, Urlaubs- u. Krankheitsvertre-tungen, Spitzenverkaufszeiten u. ruhige Ferienzeit. Immer soviel gute Verkäufer wie Siebenötigen, ohne das Ihre fest angest. Verkäufer verärgert sind. Provision nach Umsatz! Keine Lohnnebenkosten! Kurzfristige Einsätze möglich. Einrichtungsbe-rater, Küchenverkäufer, Matratzen-/Schlfz.-Verkäufer warten auf Ihren erfolgreichen Einsatz.BEI IHNEN! Rufen Sie an und vereinb. Sie einen unverb. diskreten Gesprächstermin.

Wirtschaftskanzlei Junker · Personalmanagement & AuktionatorGottlieb-Genzmer-Str. 20 · 17094 Burg Stargard · Tel. 03 96 03 / 2 73 68

Fax 2 73 69 · E-Mail Wirtschaftskanzlei-Junker@t-online.deINFO-LINE: 01 71/6 44 67 14

Zur Übernahme in Deutschland gesucht!

Möbelhäuser und

KüchenfachgeschäfteAuf Wunsch übernehmen wir Ihren Warenbestand.

Zuschriften unter MM 12275 an den Verlag Matthias Ritthammer,Postfach 38 50, D-90019 Nürnberg, werden vertraulich behandelt.

Kaufe Stilmöbelaus Geschäftsauflösungen

gegen bar.

Schönberger, Tel. 08 21/715910

Möbelhaus nahe Usedom, Neubau, 3 000 m2,mit gehobenem Sortiment, Lagerfläche vorhanden,geeignet als SB-Markt, ca. 50 Parkplätze, auf 15 000 m2

großem Grundstück.

Zuschriften bitte unter MM 12319 an den Verlag Matthias Ritthammer, Postfach 38 50, D-90019 Nürnberg.

Wir versteigern oder verkaufen meistbietend im

Internet oder direkt in unseren Räumlichkeiten

bei Verkauf, Auflösung oder Überlagerung.

reWert GmbHTel.: 04 21/65 31 01 · Fax: 04 21/6 58 85 44

Weserstrandstraße 9 · 28779 Bremen

96 mm

96 mm

96 mm

46 mm 46 mm

Examples for small advertisementsBasically, your inserted personnel advertisement will

be transferred for one month after its appearance to ourweb portal www.moebelmarkt.de for free.

For at most a further month this additional demand will be at your disposal for 10% of the order value.

45 m

m

75 m

m

35 m

m35

mm

For your own wish of advertisement please make arrangements with

· Mrs Karin KaltenbachPhone: +49 911 95578-34Fax: +49 911 95578-11E-Mail: kaltenbach@moebelmarkt.de

· Mrs Natalie WeißPhone: +49 911 95578-32Fax: +49 911 95578-11E-Mail: weiss@ritthammer-verlag.de