media contacts

MATILDAMultinATIonal moduLe on Damage Assessment and

countermeasures

Second BSA TrainingDubrovnik, 4th-6th April 2016

This project is funded byThe European Union Dubrovnik, April 2016

Media Contacts

Milena STEFANOVICNational Protection and Rescue Directorate

Seco

nd B

SA tr

aini

ngDu

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4th

-6th

Apr

i, 20

16l


countermeasures


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‘’Prior proper planning prevents poor performance’’


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Main Focus1. Establishing and maintaining contacts2. Activities before, during and after crisis3. Lessons learned


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1. Establishing and maintaining contacts

• Identify the most important stakeholders

• Know the media, the industry and the people

• Goal: establish yourself as a reliable, valuable media resource

• Be proactive and always available


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• Keep in mind: the media is your channel to the public

• Your information always has to be accurate and formed to suit the need of the press and the public


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2. Activities before, during and after crisis

• 3 phases of media activity• before the crisis – prepare and exercise• during the crisis – use all your

capabilities• after the crisis – analyze your work


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Before the crisis

• Brand yourself• Let the public know about you• Continuously have contacts with the media

representatives (e.g. give them a tour of your institution, invite them to make a story about your work)


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• Make a Crisis communication plan and form your team

• Train your staff and exercise

• Refresh your Media database and contacts

• Manage your website and social media accounts

• Regularly post updates


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During the crisis

• Crisis is a stressful situation and is characterized by:• high demand for information• lack of time• pressure of the media and the public


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• Regularly inform the media • Information has to be fast and accurate• stick to the facts• don’t lie

• Write your key messages• Monitor what is published• React to rumors

• If possible, set up a press center at the scene of the accident or at the nearest safe place


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• The role of the Spokesperson • he/she gives your organization a human

form• well trained professional• has the ability to connect with the

audience


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• Media communication tools:• Press release• Conference• Website• Hotline• Social media• Mobile Apps• Photographs, video material, infographics


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After the crisis

• the work is not over yet• the need for information is still high• use the opportunity to stress the

importance of your work


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• Analyze your activity• how many press releases you published• the number of conferences you held• how many interviews you gave• communication directly with the citizens


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• Analyze the media activity• how many articels

were published• were they negative

or positive about your organization

• were the reporters unbiased


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3. Lessons learned• use your analysis to evaluate your work• recognize your strong and weak points• become aware of your mistakes• strengthen your capacities• improve your strategy• always be ready


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THANK YOU

media contacts

Documents