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YOUR BRAND STORY, . Media Across St. Louis

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YOUR BRAND STORY, .Media Across St. Louis

WE ARE

We are the leading out of home media company in North America, with a major presence in the top 25 U.S. markets, plus prime holdings in Canada.

We are a connected, data-enabled network of over 400,000 billboard, transit, and digital displays, plus a mobile offering; all providing engaging ways for your brand to reach the on-the-go consumer.

Always on. Always innovating. Always connecting. Always going all OUT for customers.

YOUR BRANDSTORY,

TOLD ON OUR CANVASES.

4 Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com

Creatively Impactful

OUTFRONT Media delivers the best inventory in the country. This serves as the perfect blank canvas for your brand story, illustrated through big, bold, and beautiful creative.

Contextually Relevant

OUTFRONT’s location based media provides unmatched environmental relevance to consumers. This ensures that brand stories communicate the right message, at the right time, to the right audience. Data triggers offer an additional layer of relevance.

Media Amplifier

The inclusion of OUTFRONT extends and strengthens the reach and frequency of any integrated media plan. Additionally, we are the most effective driver of mobile, social and digital engagement.

Why OUTFRONT Media?

il t k5Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com

The Consumer is Mobile.

Source: USA TouchPoints, 2014.1, © 2015 RealityMine

Consumers are mobile, increasingly on-the-go and always connected to their smartphones.

70% of our waking hours are spent outside the home and 68% of consumer mobile use is done on the go.

This behavior has made location the BEST indicator of consumer intent.

The OUTFRONT Mobile Network provides the happiest media marriage on the block—OOH and mobile! Reach consumers with an impactful brand building message on OOH, coupled with a mobile one-to-one engagement on their smartphone, communicating the actions the brand wants them to take.

100

0

20

40

60

80

Any OOHMedia

TV Computer MobileTablet

AM/FMRadio

PrintNewspaper

OOH’s Reach Tops Every Other Medium Mobile Ranks Fourth

OOH is the best primer for mobile.

% ofPopulationReached

99%96%

84%75%

69%

15%

6Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com

Millennial MeetUp.

Millennials are outside the home more than ever! In fact, 86% drive

to work and city dwellers take public transportation more so than their baby

boomer counterparts. Influence this elusive connected, and social audience segment

when they are making decisions… where to go, what to eat, what to buy! Key startups

and millennial facing brands are already using OUTFRONT to build their brands.

7Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com

Audience Segmentation.

OUTFRONT connects brands to their target audiences, nationwide. Whether that audience be the techy, the business executive, the hipster, or the mom, OUTFRONT has it covered. Customized audience packages ensure brands reach the right consumer, at the right time, with the right messaging.

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OOH Sparks Engagement!

Adults say that they’ve seen an OOH ad in the

past month

out of10

8Watched a TV

program advertised

19%

Watched a movie

20%

Visited a restaurant advertised

21%

Searched for brand info

35%

Accessed a coupon/discount code

22%

Visited a website that was advertised

22%

Downloaded/viewed the app

15%

Talked about a product advertised

26%

And among those who have seen an OOH ad:

Source: USA Touchpoints Billboard Study, OAAA

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Blocking? No, Tackling.

Always on and never susceptible to ad skipping or bots, OOH happens before key conversions take place, whether they be in brick and mortar or online.

OOH Mobile Shopping Activity Exposure by medium in the hour before mobile shopping activity

OOH Influences Purchase ActivityExposure by medium during purchase activity

0

10

20

30

40

Any OOHMedia

Transit/BulletinsStreet Furniture

Television Place Based AM/FM Radio Print Newspaper

43%

16% 12%10% 8% 1%

Any OOHMedia

Transit/BulletinsStreet Furniture

Television Place-Based AM/FM Radio Print Newspaper0

10

20

30

40 43%

36%

27%

23%

12%3%

2014

Source: USA TouchPoints, 2014, © 2015 RealityMine

10 Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com

OOH Drives Digital Engagement.

In 2015, the OAAA set out to show the media community that OOH impressions are impactful, targeted and above all, REAL.

> 1,400 units across 20 markets

> CTA: Visit FeeltheReal.com

> In seven weeks, the ads drove 27,061 unique visitors to the site

> 40% were media professionals, the target audience

> During the flight, OOH reported 2% incremental growth in sales, amounting to $23.3 million, an ROI of 7x the investment

As an extension, the OAAA released a “Vote to Count” campaign in 2016, driving potential voters to VoteToCount.com, where they could register.

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Drive ROI For Your Brand.

COST PER THOUSAND

100

0

20

40

60

80

Billboards WithOutdoor

Live TV Internet MobileApp/Web

WithOutdoor

WithOutdoor

WithOutdoor

Radio WithOutdoor

SocialNetworking

Avg

. Day R

each

(%

)

+17%+65%

+303% +203% +41%

Source: OAAA.org, 2013

Shelter

Poster

OOH

$40

$30

$20

$10

CABLE

Bulletin

Network

Daily

Interconnect

Business

Zoned SpotNEWSPAPER

ADDING OUTDOOR TO OTHER MEDIA CAN INCREASE REACH BY UP TO

Source: USA Touchpoints Billboard Study, OAAA

12 Last Revised 12/01/16314.524 0800 / OUTFRONTMedia.com

Ci H KY 1

Bulletins Wallscapes Buses Street FurnitureCBSA PopulationA e 18+

Speciality Commuter Rail & Subway

Posters & Junior Posters

Mobile Network

Top 50 Markets

● indicates OUTFRONT media available ● indicates new digital media available ● indicates wrapped media available

43 603

U S Census 2016 Copy ight © OUTFRONT Media I

1 New York-Newark et al, NY-NJ-PA 15,806,405 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●2 Los Angeles-Long Beach, CA 10,363,815 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●3 Chicago, IL 7,322,541 ● ● ● ● ● ● ● ● ● ●4 Dallas-Forth Worth-Arlington, TX 5,239,799 ● ● ● ● ●5 Houston-The Woodlands, TX 4,885,987 ● ● ● ● ● 6 Miami Ft Lauderdale, FL 4,783,986 ● ● ● ● ● ● ● ● ● ● ● ●7 Philadelphia, PA 4,727,310 ● ● ● ● ● ●8 Washington, DC-VA-MD-WV 4,720,493 ● ● ● ● ● ● ● ● ●9 Atlanta, GA 4,298,956 ● ● ● ● ● ● ● ● ● ● ● ● ●10 Boston-Cambridge-Newton, MA-NH 3,811,087 ● ● ● ● ● ● ● ● ● ● ●

11 San Francisco-Oakland, CA 3,714,911 ● ● ● ● ● ● ● ● ● ● ●

12 Phoenix-Mesa-Scottsdale, AZ 3,457,429 ● ● ● ● ● ● ● ●13 Detroit-Warren-Dearborn, MI 3,332,255 ● ● ● ● ● ● ●14 Riverside, CA 3,307,319 ● ● ● ●15 Seattle-Tacoma-Bellevue, WA 2,909,229 ● ● ●16 Minneapolis - St. Paul, MN 2,698,084 ● ● ● ● ● ●17 San Diego-Carlsbad, CA 2,563,295 ● ● ● ● ●18 Tampa St Petersburg, Fl 2,374,159 ● ● ● ●19 Baltimore-Columbia-Towson, MD 2,188,674 ● ●20 St. Louis, MO-IL 2,177,675 ● ● ● ● ●21 Denver-Aurora-Lakewood, CO 2,157,155 ● ● ● ● ● ●22 Pittsburgh, PA 1,903,444 ● ●23 Orlando-Kissimmee-Sandford, FL 1,859,297 ● ● ● ● ●24 Portland-Vancouver, OR-WA 1,852,687 ● ● ●25 Charlotte-Concord, NC-SC 1,843,603 ● ●26 San Ant nio ew Brau fe s TX 1 7 0 9 5 ●

28 Cincin ti H KY I 1

Bulletin Wal scape Buses Street FurnitureCBSA PopulationAg 18

Speciality Commute Ra l & Subwa

P sters & unio Posters

M bile Network

Top-50 Market

13 Last Revised 12/01/16314 524 0800 / OUTFRONTMedia.com

28 Cinci i OH KY N 1 6

Bulletins Wallscapes Buses Street FurnitureCBSA PopulationAge 18+

Speciality Commuter Rail & Subway

Posters & Junior Posters

Mobile Network

● indicates OUTFRONT media available ● indicates new digital media available ● indicates wrapped media available

43 603

U.S en u 2016 yright © OU

Top 50 Markets

d a o 1 852,687 ● ● ●

26 San Antonio-New Braunfels, TX 1,780,935 ● ●27 Sacramento-Roseville, CA 1,741,842 ● ● ● ●28 Cincinnati, OH-KY-IN 1,647,337 ●29 Las Vegas-Henderson-Paradise, NV 1,615,337 ● ● ● ● ● ● ●30 Cleveland-Elyria, OH-KY-IN 1,615,309 ● ● ●31 Kansas City, MO-KS 1,577,229 ● ● ● ● ●32 Columbus, OH 1,545,222 ● ● ● ● ●33 San Jose-Sunnyvale, CA 1,525,784 ● ● ● ● ● ●34 Austin-Round Rock, TX 1,518,122 ●35 Indianapolis-Carmel-Anderson, IN 1,500,259 ● ● ●36 Nashville-Davidson, TN 1,406,121 ● ● ●37 Virginia Beach, VA-NC 1,342,960 ● ●38 Providence-Warwick, RI-MA 1,287,098 ● ● ● ●39 Milwaukee-Waukesha, WI 1,205,977 ● ●40 Jacksonville, FL 1,122,497 ● ● ●41 Oklahoma City, OK 1,024,675 ●42 Memphis, TN-MS-AR 1,07,324 ● ● ●43 Richmond, VA 993,380 ● ●44 Louisville, KY-IN 989,275 ● ● ● ● ●45 New Orleans-Metairie, LA 984,141 ● ● ● ●46 Hartford-West Hartford, CT 962,897 ● ● ● ● ● ●47 Raleigh, NC 958,147 ● ● ● ●48 Buffalo-Cheektowaga, NY 906,516 ● ● ●49 Birmingham-Hoover, AL 883,982 ●50 Rochester, NY 855,479 ● ● ●

U C 201 i OUT R T d

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Why OUTFRONT St. Louis?

Audience

OOH can be targeted by market, neighborhood and demographic, allowing brands to pinpoint St. Louis tourists and daily commuters accurately, and then reach them consistently. In St. Louis, OUTFRONT Media Reaches 82.5% of the DMA consumers weekly.

Location

As location infiltrates all media formats, OOH remains the most established location-based expert. OUTFRONT’s targeted locations allow brands to maximize on the recency of messaging—prompting purchases in that moment, especially on mobile devices! Whether it’s Clayton, Soulard, or The Hill, we got you covered.

Viewability

OOH is 100% viewable. Our inventory reaches consumers in the real world and is never susceptible to bot traffic or ad blocking. Ensure that your brand’s story is seen in an impactful way by tourists and daily commuters, throughout St. Louis, with OUTFRONT Media.

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Source: US Census 2016, APTA

St. Louis Overview

The gateway to the West,

St. Louis, MO is located on the banks of the Mississippi River and encompasses parts of Missouri and Illinois. It is home to several Fortune 500 Companies such as Express Scripts, Jones Financial and Panera. St. Louis leads the country in the fields of aviation, biotechnology, health/medical sciences and advanced manufacturing. It is culturally rich and family friendly with various destinations like the St. Louis Zoo, The Magic House, Science Center and the Fox Theatre. St. Louis is proud of their heritage and show it with various museums, venues and events throughout the year...hence the nickname “The Show Me State”.

Why St. Louis?

St Louis is predominately a commuter market with

92% of the population driving individually or in

carpools.

There are over 170 neighborhoods &

municipalities. Each with its own unique personality.

Home of the 2nd largest Mardi Gras Festival in the country, with

over 500,000 attendees each year.

The St Louis Arch, stands 630 feet tall making it the largest manmade

free standing monument in the U.S. It hosts over 3 million visitors a year.

17Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com

Source: Scarborough Research 2015, MO CBSA.

African American 23.4%

Asian 3.6%

White 74.1%

Other/Mixed 2.2%

Average time spent traveling to

and from work each day

Travels 200+ miles in a week

Drive alone or carpooled

White-collar occupation

Blue-collar occupation

Employed

St. Louis2.18 Million

CBSA

52% 28min. 19%

48% 92% 60%

College degree or higher

Female

Male

31.9% 30% 64%

St. Louis Profile

18 Last Revised 12/01/16314.524.0800 OUTFRONTMedia.com

Billboards . . . 19-21 Bulletins . . 20-21 Digital Bulletins 22-23 Posters . . 24-25 Digital Posters . 25-26 Mobile Network . 26-27

MEDIA FORMATS

20Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com

Bulletins offer the most powerful impact of all outdoor advertising formats. Located on key highways, intersections and integral choke points throughout the St. Louis area, our bulletins are

uniquely situated to communicate your brand message in close proximity to major attractions as well as events and activities throughout the market.

BulletinsSt. Louis- Billboards

> 14’H x 48’W > Odd Sizes > Sizes vary by location > Extensions available

Product Information:

> See map for complete coverage

Coverage:

21Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com

St. Louis - Billboards

Bulletin Coverage

22Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com

Digital BulletinSt. Louis- Billboards

Add an extra layer of timeliness and relevance to your campaign through a digital execution. Easily change creative messaging based on triggers such as time of day, weather, or sports scores. Digital provides ultimate messaging.

> LED Display Size: 14’H x 48’W > Spot Length: 10 seconds > Loop Length: 80 seconds

Product Information:

> See map for complete coverage

Coverage:

23Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com

St. Louis- Billboards

Digital Bulletin Coverage

24Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com

Visible, bright, and green posters are made of 100% recyclable polyethylene printed copy and are highly visible to both pedestrian and vehicular traffic. St. Louis specific locations bring your ad and message directly to your target audience. Posters are seamless and are a perfect media option for both local and retail advertisers.

PostersSt. Louis - Billboards

Product Information:

> See map for complete coverage

Coverage:

> 10’5”H x 22’8’W

25Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com

St. Louis- Billboards

Poster Coverage

26Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com

Give your campaign ultimate creative flexibility utilizing vivid high-resolution display and keeping audiences posted with to the minute updates, countdowns, and messaging. Strategic placement of illuminated LED posters in high traffic areas ensures the greatest reach for your message keeping audiences engaged.

Digital PostersSt. Louis- Billboards

> LED Display Size: 12’H x 25’W > Spot Length: 8 seconds > Loop Length: 80 seconds

Product Information:

> See map for complete coverage

Coverage:

27Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com

St. Louis- Billboards

Digital Poster Coverage

29Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com

Mobile NetworkGeofencing

St. Louis - Lifestyle

Nation Wide

Combine the power of OOH with mobile to create new awareness and engagement opportunities with your target audience. OOH and mobile have a natural synergy, with OOH serving as the BEST primer for mobile engagement.