media across st. louis · audience segmentation. ... product advertised 26% and among those ......
TRANSCRIPT
WE ARE
We are the leading out of home media company in North America, with a major presence in the top 25 U.S. markets, plus prime holdings in Canada.
We are a connected, data-enabled network of over 400,000 billboard, transit, and digital displays, plus a mobile offering; all providing engaging ways for your brand to reach the on-the-go consumer.
Always on. Always innovating. Always connecting. Always going all OUT for customers.
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Creatively Impactful
OUTFRONT Media delivers the best inventory in the country. This serves as the perfect blank canvas for your brand story, illustrated through big, bold, and beautiful creative.
Contextually Relevant
OUTFRONT’s location based media provides unmatched environmental relevance to consumers. This ensures that brand stories communicate the right message, at the right time, to the right audience. Data triggers offer an additional layer of relevance.
Media Amplifier
The inclusion of OUTFRONT extends and strengthens the reach and frequency of any integrated media plan. Additionally, we are the most effective driver of mobile, social and digital engagement.
Why OUTFRONT Media?
il t k5Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com
The Consumer is Mobile.
Source: USA TouchPoints, 2014.1, © 2015 RealityMine
Consumers are mobile, increasingly on-the-go and always connected to their smartphones.
70% of our waking hours are spent outside the home and 68% of consumer mobile use is done on the go.
This behavior has made location the BEST indicator of consumer intent.
The OUTFRONT Mobile Network provides the happiest media marriage on the block—OOH and mobile! Reach consumers with an impactful brand building message on OOH, coupled with a mobile one-to-one engagement on their smartphone, communicating the actions the brand wants them to take.
100
0
20
40
60
80
Any OOHMedia
TV Computer MobileTablet
AM/FMRadio
PrintNewspaper
OOH’s Reach Tops Every Other Medium Mobile Ranks Fourth
OOH is the best primer for mobile.
% ofPopulationReached
99%96%
84%75%
69%
15%
6Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com
Millennial MeetUp.
Millennials are outside the home more than ever! In fact, 86% drive
to work and city dwellers take public transportation more so than their baby
boomer counterparts. Influence this elusive connected, and social audience segment
when they are making decisions… where to go, what to eat, what to buy! Key startups
and millennial facing brands are already using OUTFRONT to build their brands.
7Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com
Audience Segmentation.
OUTFRONT connects brands to their target audiences, nationwide. Whether that audience be the techy, the business executive, the hipster, or the mom, OUTFRONT has it covered. Customized audience packages ensure brands reach the right consumer, at the right time, with the right messaging.
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OOH Sparks Engagement!
Adults say that they’ve seen an OOH ad in the
past month
out of10
8Watched a TV
program advertised
19%
Watched a movie
20%
Visited a restaurant advertised
21%
Searched for brand info
35%
Accessed a coupon/discount code
22%
Visited a website that was advertised
22%
Downloaded/viewed the app
15%
Talked about a product advertised
26%
And among those who have seen an OOH ad:
Source: USA Touchpoints Billboard Study, OAAA
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Blocking? No, Tackling.
Always on and never susceptible to ad skipping or bots, OOH happens before key conversions take place, whether they be in brick and mortar or online.
OOH Mobile Shopping Activity Exposure by medium in the hour before mobile shopping activity
OOH Influences Purchase ActivityExposure by medium during purchase activity
0
10
20
30
40
Any OOHMedia
Transit/BulletinsStreet Furniture
Television Place Based AM/FM Radio Print Newspaper
43%
16% 12%10% 8% 1%
Any OOHMedia
Transit/BulletinsStreet Furniture
Television Place-Based AM/FM Radio Print Newspaper0
10
20
30
40 43%
36%
27%
23%
12%3%
2014
Source: USA TouchPoints, 2014, © 2015 RealityMine
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OOH Drives Digital Engagement.
In 2015, the OAAA set out to show the media community that OOH impressions are impactful, targeted and above all, REAL.
> 1,400 units across 20 markets
> CTA: Visit FeeltheReal.com
> In seven weeks, the ads drove 27,061 unique visitors to the site
> 40% were media professionals, the target audience
> During the flight, OOH reported 2% incremental growth in sales, amounting to $23.3 million, an ROI of 7x the investment
As an extension, the OAAA released a “Vote to Count” campaign in 2016, driving potential voters to VoteToCount.com, where they could register.
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Drive ROI For Your Brand.
COST PER THOUSAND
100
0
20
40
60
80
Billboards WithOutdoor
Live TV Internet MobileApp/Web
WithOutdoor
WithOutdoor
WithOutdoor
Radio WithOutdoor
SocialNetworking
Avg
. Day R
each
(%
)
+17%+65%
+303% +203% +41%
Source: OAAA.org, 2013
Shelter
Poster
OOH
$40
$30
$20
$10
CABLE
Bulletin
Network
Daily
Interconnect
Business
Zoned SpotNEWSPAPER
ADDING OUTDOOR TO OTHER MEDIA CAN INCREASE REACH BY UP TO
Source: USA Touchpoints Billboard Study, OAAA
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●
Ci H KY 1
Bulletins Wallscapes Buses Street FurnitureCBSA PopulationA e 18+
Speciality Commuter Rail & Subway
Posters & Junior Posters
Mobile Network
Top 50 Markets
● indicates OUTFRONT media available ● indicates new digital media available ● indicates wrapped media available
43 603
U S Census 2016 Copy ight © OUTFRONT Media I
1 New York-Newark et al, NY-NJ-PA 15,806,405 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●2 Los Angeles-Long Beach, CA 10,363,815 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●3 Chicago, IL 7,322,541 ● ● ● ● ● ● ● ● ● ●4 Dallas-Forth Worth-Arlington, TX 5,239,799 ● ● ● ● ●5 Houston-The Woodlands, TX 4,885,987 ● ● ● ● ● 6 Miami Ft Lauderdale, FL 4,783,986 ● ● ● ● ● ● ● ● ● ● ● ●7 Philadelphia, PA 4,727,310 ● ● ● ● ● ●8 Washington, DC-VA-MD-WV 4,720,493 ● ● ● ● ● ● ● ● ●9 Atlanta, GA 4,298,956 ● ● ● ● ● ● ● ● ● ● ● ● ●10 Boston-Cambridge-Newton, MA-NH 3,811,087 ● ● ● ● ● ● ● ● ● ● ●
11 San Francisco-Oakland, CA 3,714,911 ● ● ● ● ● ● ● ● ● ● ●
12 Phoenix-Mesa-Scottsdale, AZ 3,457,429 ● ● ● ● ● ● ● ●13 Detroit-Warren-Dearborn, MI 3,332,255 ● ● ● ● ● ● ●14 Riverside, CA 3,307,319 ● ● ● ●15 Seattle-Tacoma-Bellevue, WA 2,909,229 ● ● ●16 Minneapolis - St. Paul, MN 2,698,084 ● ● ● ● ● ●17 San Diego-Carlsbad, CA 2,563,295 ● ● ● ● ●18 Tampa St Petersburg, Fl 2,374,159 ● ● ● ●19 Baltimore-Columbia-Towson, MD 2,188,674 ● ●20 St. Louis, MO-IL 2,177,675 ● ● ● ● ●21 Denver-Aurora-Lakewood, CO 2,157,155 ● ● ● ● ● ●22 Pittsburgh, PA 1,903,444 ● ●23 Orlando-Kissimmee-Sandford, FL 1,859,297 ● ● ● ● ●24 Portland-Vancouver, OR-WA 1,852,687 ● ● ●25 Charlotte-Concord, NC-SC 1,843,603 ● ●26 San Ant nio ew Brau fe s TX 1 7 0 9 5 ●
28 Cincin ti H KY I 1
Bulletin Wal scape Buses Street FurnitureCBSA PopulationAg 18
Speciality Commute Ra l & Subwa
P sters & unio Posters
M bile Network
Top-50 Market
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28 Cinci i OH KY N 1 6
Bulletins Wallscapes Buses Street FurnitureCBSA PopulationAge 18+
Speciality Commuter Rail & Subway
Posters & Junior Posters
Mobile Network
● indicates OUTFRONT media available ● indicates new digital media available ● indicates wrapped media available
43 603
U.S en u 2016 yright © OU
Top 50 Markets
d a o 1 852,687 ● ● ●
26 San Antonio-New Braunfels, TX 1,780,935 ● ●27 Sacramento-Roseville, CA 1,741,842 ● ● ● ●28 Cincinnati, OH-KY-IN 1,647,337 ●29 Las Vegas-Henderson-Paradise, NV 1,615,337 ● ● ● ● ● ● ●30 Cleveland-Elyria, OH-KY-IN 1,615,309 ● ● ●31 Kansas City, MO-KS 1,577,229 ● ● ● ● ●32 Columbus, OH 1,545,222 ● ● ● ● ●33 San Jose-Sunnyvale, CA 1,525,784 ● ● ● ● ● ●34 Austin-Round Rock, TX 1,518,122 ●35 Indianapolis-Carmel-Anderson, IN 1,500,259 ● ● ●36 Nashville-Davidson, TN 1,406,121 ● ● ●37 Virginia Beach, VA-NC 1,342,960 ● ●38 Providence-Warwick, RI-MA 1,287,098 ● ● ● ●39 Milwaukee-Waukesha, WI 1,205,977 ● ●40 Jacksonville, FL 1,122,497 ● ● ●41 Oklahoma City, OK 1,024,675 ●42 Memphis, TN-MS-AR 1,07,324 ● ● ●43 Richmond, VA 993,380 ● ●44 Louisville, KY-IN 989,275 ● ● ● ● ●45 New Orleans-Metairie, LA 984,141 ● ● ● ●46 Hartford-West Hartford, CT 962,897 ● ● ● ● ● ●47 Raleigh, NC 958,147 ● ● ● ●48 Buffalo-Cheektowaga, NY 906,516 ● ● ●49 Birmingham-Hoover, AL 883,982 ●50 Rochester, NY 855,479 ● ● ●
U C 201 i OUT R T d
MEDIA ACROSS ST. LOUIS.
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Why OUTFRONT St. Louis?
Audience
OOH can be targeted by market, neighborhood and demographic, allowing brands to pinpoint St. Louis tourists and daily commuters accurately, and then reach them consistently. In St. Louis, OUTFRONT Media Reaches 82.5% of the DMA consumers weekly.
Location
As location infiltrates all media formats, OOH remains the most established location-based expert. OUTFRONT’s targeted locations allow brands to maximize on the recency of messaging—prompting purchases in that moment, especially on mobile devices! Whether it’s Clayton, Soulard, or The Hill, we got you covered.
Viewability
OOH is 100% viewable. Our inventory reaches consumers in the real world and is never susceptible to bot traffic or ad blocking. Ensure that your brand’s story is seen in an impactful way by tourists and daily commuters, throughout St. Louis, with OUTFRONT Media.
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Source: US Census 2016, APTA
St. Louis Overview
The gateway to the West,
St. Louis, MO is located on the banks of the Mississippi River and encompasses parts of Missouri and Illinois. It is home to several Fortune 500 Companies such as Express Scripts, Jones Financial and Panera. St. Louis leads the country in the fields of aviation, biotechnology, health/medical sciences and advanced manufacturing. It is culturally rich and family friendly with various destinations like the St. Louis Zoo, The Magic House, Science Center and the Fox Theatre. St. Louis is proud of their heritage and show it with various museums, venues and events throughout the year...hence the nickname “The Show Me State”.
Why St. Louis?
St Louis is predominately a commuter market with
92% of the population driving individually or in
carpools.
There are over 170 neighborhoods &
municipalities. Each with its own unique personality.
Home of the 2nd largest Mardi Gras Festival in the country, with
over 500,000 attendees each year.
The St Louis Arch, stands 630 feet tall making it the largest manmade
free standing monument in the U.S. It hosts over 3 million visitors a year.
17Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com
Source: Scarborough Research 2015, MO CBSA.
African American 23.4%
Asian 3.6%
White 74.1%
Other/Mixed 2.2%
Average time spent traveling to
and from work each day
Travels 200+ miles in a week
Drive alone or carpooled
White-collar occupation
Blue-collar occupation
Employed
St. Louis2.18 Million
CBSA
52% 28min. 19%
48% 92% 60%
College degree or higher
Female
Male
31.9% 30% 64%
St. Louis Profile
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Billboards . . . 19-21 Bulletins . . 20-21 Digital Bulletins 22-23 Posters . . 24-25 Digital Posters . 25-26 Mobile Network . 26-27
MEDIA FORMATS
20Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com
Bulletins offer the most powerful impact of all outdoor advertising formats. Located on key highways, intersections and integral choke points throughout the St. Louis area, our bulletins are
uniquely situated to communicate your brand message in close proximity to major attractions as well as events and activities throughout the market.
BulletinsSt. Louis- Billboards
> 14’H x 48’W > Odd Sizes > Sizes vary by location > Extensions available
Product Information:
> See map for complete coverage
Coverage:
21Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com
St. Louis - Billboards
Bulletin Coverage
22Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com
Digital BulletinSt. Louis- Billboards
Add an extra layer of timeliness and relevance to your campaign through a digital execution. Easily change creative messaging based on triggers such as time of day, weather, or sports scores. Digital provides ultimate messaging.
> LED Display Size: 14’H x 48’W > Spot Length: 10 seconds > Loop Length: 80 seconds
Product Information:
> See map for complete coverage
Coverage:
23Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com
St. Louis- Billboards
Digital Bulletin Coverage
24Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com
Visible, bright, and green posters are made of 100% recyclable polyethylene printed copy and are highly visible to both pedestrian and vehicular traffic. St. Louis specific locations bring your ad and message directly to your target audience. Posters are seamless and are a perfect media option for both local and retail advertisers.
PostersSt. Louis - Billboards
Product Information:
> See map for complete coverage
Coverage:
> 10’5”H x 22’8’W
25Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com
St. Louis- Billboards
Poster Coverage
26Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com
Give your campaign ultimate creative flexibility utilizing vivid high-resolution display and keeping audiences posted with to the minute updates, countdowns, and messaging. Strategic placement of illuminated LED posters in high traffic areas ensures the greatest reach for your message keeping audiences engaged.
Digital PostersSt. Louis- Billboards
> LED Display Size: 12’H x 25’W > Spot Length: 8 seconds > Loop Length: 80 seconds
Product Information:
> See map for complete coverage
Coverage:
27Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 12/01/16314.524.0800 / OUTFRONTMedia.com
St. Louis- Billboards
Digital Poster Coverage
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Mobile NetworkGeofencing
St. Louis - Lifestyle
Nation Wide
Combine the power of OOH with mobile to create new awareness and engagement opportunities with your target audience. OOH and mobile have a natural synergy, with OOH serving as the BEST primer for mobile engagement.
6767 N. Hanley Road, St. Louis, MO 63134
314.524.0800
OUTFRONTmedia.com