med ppt on ethnography
TRANSCRIPT
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Ethnological ResearchEthnological Research
Submitted By Sabia NazSubmitted By Sabia Naz
Roll No 11Roll No 11
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ETHNOLOGYETHNOLOGY
The comparative and analytical study of cultures.
Also known as cultural anthropology.
Aims to describe and interpret aspects of the culture of
various groups e.g. The hunter gatherers of the Kalahari,
rice villages of the Chinese canton Delta etc.
Topics of particular interest include religious beliefs ,
kinship arrangements, farming technology,etc.
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ont!!
thnology is primarily based on the
fieldwork!thnography"through which
ethnographer# anthropologist immerses himself orherself in the daily life of a local culture and
attempts to piece together a description and
interpretation of aspects of the culture.
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ETHNOGR"#HYETHNOGR"#HY
thnography is the first hand understanding of thecultural setings.
thnography usually involves observing the target
groups in their natural , real world settings .
The aim is to gather insight into how people live, what
they do, how they use things or what they need in their
every day or professional lives.
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$E%&N&T&ON "N$ #'R#OSE
thnographic research
Definition
A $ualitative approach that studies the culturalpatterns and perspectives of participants in their
natural settings
%urpose
To describe, analy&e, and interpret the culture of a
group over time to understand the group's shared
beliefs, behaviors, and language
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$E%&N&T&ON "N$ #'R#OSE
thnographic research
Culture is the set of shared attitudes, values, concepts,
beliefs, and practices that can be attributed to the members
of the group being studied
Three broad areas to help focus on tangible cultural
behaviors
Cultural orientation where the people are situated
Cultural know(how how a group goes about dailyactivities
Cultural beliefs why a group does what it does
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THE ETHNOGR"#H& #ROESS
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The Ethnogra(hic #rocessThe Ethnogra(hic #rocess
Describe the site and sample selection
The use of purposive sampling techni$ues The use of key informants
Describe the researcher's role
ntry to the site)eciprocity
thics
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ONT!!ONT!!
Describe the data collection methods
%articipant observation
*ield notes
+nterviews
Artifacts
Describe appropriate strategies for the analysis and
interpretation of data se the methods discussed in the chapter on data
collection and analysis
-rite the ethnographic account
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Ty(es o) Ethnogra(hic Research
Two differentiating features
The product itself, that is, the ethnography
The researcher's intent Three common types
The realist ethnography
The author studies the culture of schools
-ritten in an obective style
ses common categories for culturaldescription, analysis, and interpretation
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ont*ont*
The ethnographic case study The focus is on describing a specific case
Descriptions of the activities undertaken by the group andthe shared patterns of behavior that develop over time
The critical ethnography The author is interested in advocating for the
emancipation of groups marginali&ed in our society
/ighly politici&ed
Advocates against ine$uities and domination of particular
groups in societyAddresses issues of power, authority, emancipation,
oppression, and ine$uity
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haracteristics o) Ethnogra(hic Researchharacteristics o) Ethnogra(hic Research
Conducted in a natural conte0t
+nvolves intimate face(to(face interactions withparticipants
)eflects participants' perspectives and behaviors
ses inductive, interactive, and recursive collection
of unstructured data
Data is collected primarily through fieldwork
e0periences
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TEHN&+'ES
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Ethnogra(hic Techni,uesEthnogra(hic Techni,ues
Three maor techni$ues Triangulation
%articipant observation
*ield notes Triangulation
Collecting data using many sources rather than asingle one
1ultiple sources+nterviews
2bservations
Artifacts
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Cont..Cont..
%articipant observation
The researcher is immersed in the research
setting in order to get close to those studied as away of understanding what their e0periences and
activities mean to them.
*ield notes
A record of the researcher's understanding of thelives, people, and events that are the focus of theresearch.