mDeliveryWe localize your customer for you to deliver in an

efficient way your product

Problem statement Did you know that billions of people do not have a postal address ? In

most developing countries there is no address system based on street name and property numbering

If someone wants something to get delivered, or to order a product on the internet, he will indicate an address that looks like this: “ Chehim, neighborhood of family Oueidat, street of judge Ahmad Oueidat (A known person), building Samar (no numbering of buildings , but for example the name of the owner), in front of Bakery Wassim (A “famous” bakery or stop in the town), fourth floor, Lebanon”. These are all indications that can evolve with the time (The bakery could close) and depend on the customer’s knowledge and how he provides his address.

For the delivery man it is very difficult to localize the customer, and spend hours asking local people in the street if they know the place or the person, then maybe succeed to deliver the product. The delivery is not efficient and the cost is high , which makes it a big barrier for the development of commerce and e-commerce in these coutries.

mDelivery The company that needs its

product to get delivered will scan the address and send it to a server.

Depending on the country and the region, the server will send it to a mobile worker. Usually these workers have a good knowledge of the area where they live.

The mobile workers open the application that uses the new technology for geo location maps on mobile ( e.g. google map). On Google map for instance you can localize any house with the satellite images .

With some clicks the worker add the physical location of the customer to the map.

We cannot currently

see any of the names of these streets in

Beirut

mDelivery

The mobile worker send the link of the map with the localization of the customer to the company.

The company rate the service of the mobile worker (on a scale of 5 stars).

The mobile workers with highest score have a greater chance to get contacted by companies (the server).

But we can currently see the

buildings in these

streets in Beirut and

local mobile workers can

indicate their

location based on

the address

Benefits The mDelivery service can be used by companies in

different ways:

E-commerce companies can use it and even linked it to their website to facilitate accurate address entering and greater safety and trust of their services (eBay or local e-commerce SMEs)

Delivery companies and posts can use it to improve the efficiency of their delivery service and reduce their costs of training delivery men of new landmarks and famous names in each region.

All these companies could pay the mobile workers per address localization (e.g. 1 $).

It is technologically very feasible as most technological means are already existent: geolocatisation and mobile technology. It is a matter of integration and adaption of these technologies.

I trust this mobile service will be beneficial for the growth of commerce in many developing countries, specially in the MENA region.