mclaren sport series press release

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McLAREN CONFIRMS MUCH ANTICIPATED SPORTS SERIES WITH GAME-CHANGING LAUNCH CAMPAIGN McLaren Sports Series to make global premiere in 2015 Third model in the range will be a pure McLaren View the Sports Series launch film at http://youtu.be/0ff_kV1wqYE Follow the campaign at cars.mclaren.com and join the conversation – #BlackSwanMoments Scheduled to premiere on the world stage in the second quarter of 2015, McLaren has now confirmed that its latest model, previously referred to only by its internal codename ‘P13’, will be known as the McLaren Sports Series. It will join the range below the 650S, bringing McLaren credentials and exclusivity to the sportscar segment for the first time. The launch campaign will plot the history over 13 chapters of true game-changing – Black Swan – moments from around the world and within McLaren’s. Over the course of the coming weeks, McLaren Automotive will be using the hashtag #BlackSwanMoments to tell stories that have truly changed and challenged people’s beliefs. The McLaren Sports Series will be a pure McLaren, building on the credentials of the McLaren P1™ and 650S, bringing Formula 1™ technologies and know-how to a new segment for the brand. It will feature a carbon fibre chassis and mid-mounted V8 engine. Follow the McLaren Sports Series campaign over the coming months at cars.mclaren.com , and join the conversation on social media – #BlackSwanMoments. Twitter: @McLarenAuto Facebook: /McLarenAutomotive Instagram: /McLarenAuto Google+: +McLarenAutomotive Ends Notes to Editors: A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site www.media.mclarenautomotive.com . About McLaren Automotive:

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McLaren Sport Series press release

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  • 1. McLAREN CONFIRMS MUCH ANTICIPATED SPORTS SERIES WITH GAME-CHANGINGLAUNCH CAMPAIGN McLaren Sports Series to make global premiere in 2015 Third model in the range will be a pure McLaren View the Sports Series launch film at http://youtu.be/0ff_kV1wqYE Follow the campaign at cars.mclaren.com and join the conversation #BlackSwanMomentsScheduled to premiere on the world stage in the second quarter of 2015, McLaren has nowconfirmed that its latest model, previously referred to only by its internal codename P13, willbe known as the McLaren Sports Series. It will join the range below the 650S, bringingMcLaren credentials and exclusivity to the sportscar segment for the first time.The launch campaign will plot the history over 13 chapters of true game-changing BlackSwan moments from around the world and within McLarens. Over the course of thecoming weeks, McLaren Automotive will be using the hashtag #BlackSwanMoments to tellstories that have truly changed and challenged peoples beliefs.The McLaren Sports Series will be a pure McLaren, building on the credentials of theMcLaren P1 and 650S, bringing Formula 1 technologies and know-how to a newsegment for the brand. It will feature a carbon fibre chassis and mid-mounted V8 engine.Follow the McLaren Sports Series campaign over the coming months at cars.mclaren.com,and join the conversation on social media #BlackSwanMoments.Twitter: @McLarenAutoFacebook: /McLarenAutomotiveInstagram: /McLarenAutoGoogle+: +McLarenAutomotiveEndsNotes to Editors:A selection of high resolution images accompanying this release is available to downloadfrom the McLaren Automotive media site www.media.mclarenautomotive.com.About McLaren Automotive:McLaren Automotive is a British manufacturer of luxury, high-performance sports cars,located at the McLaren Technology Centre (MTC) in Woking, Surrey.Following the companys global launch in 2010, McLaren Automotive launched thegroundbreaking 12C and 12C Spider and followed this in 2013 with the limited-run McLarenP1. In keeping with its plan to introduce a new model each year, the company recentlyunveiled the 650S Coupe and 650S Spider. The brand continues to expand, operatingthrough a dedicated global network of retailers in every major automotive market.McLaren Automotive PartnersTo support the development, engineering and manufacture of its range of innovative andhighly acclaimed sports cars, McLaren Automotive has partnered with world leading

2. companies to provide specialist expertise and technology. These include Akebono,AkzoNobel, ExxonMobil, Pirelli, SAP and TAG Heuer.Designed for the track; Developed for the roadThe connection between Formula 1 and road cars at McLaren is a natural process ofexperience, knowledge, principles and process transfer. Through the integration of 50 yearsof Formula 1 racing expertise and knowledge, and over 20 years of heritage in producinglandmark sports cars, McLaren Automotive designs, develops and builds a range oftechnologically advanced and groundbreaking high performance sports cars which aredesigned to be a no compromise drive on both road and track.McLaren has pioneered the use of carbon fibre in vehicle production over the past 30 years,and since introducing a carbon chassis into racing and road cars with the 1981 McLarenMP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibrechassis.Visit cars.mclaren.com for more details.