McDonald'sMcDonald's

• Full name:McDonald’s• It was established in 1955.• The founder is Ray Kroc.• Prime Products:fast food 、 dessert 、 children’s

wear and so on. • official website:http://www.mcdonalds.com• Advertising Slogan:I’m lovin’it.• Contents.

About Ray Kroc• Through providing a great amount of tiny beef potpie to t

he society,Ray Kroc helped change the America business and the eating habbits of the citizens in America and even the whole world.

• He had once been a salesman who sold paper drinking cups and mixed drinks milk ice cream machine.

• In 1955,he established his own company in Chicago.There are 7500 retail shops in America now.

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Contents.Contents.

• McDonald's Corporation.

• General introduction of the company.

• McDonald's provided food.

• McDonald's development in China.

• McDonald's Corporation (NYSE: MCD) is the world's largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, milkshakes and soft drinks. More recently, it also offers salads, fruit and carrot sticks.

The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois on April 15, 1955, the ninth McDonald's restaurant overall. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion.

With the successful expansion of McDonald's into many international markets, the company became a symbol of globalization and the spread of the American way of life. Its prominence also made it a frequent subject of public debates about obesity, corporate ethics and consumer responsibility.

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• The most famous brand of McDonald's Corporation owns more than 31,000 fast-food restaurants,and they are distributed in about 121 countries and other area in the world.

• Besides this,McDonald‘s Corporation still dominates several other food brands,such as, Aroma Cafe 、 Boston Market 、 Chipotle 、 Donatos Pizza and Pret a Manger.

• The majority of McDonald‘s fast-food restaurant provide 2 ways of ordering foods ---- counter service and drive-through (Drive-through,it means that customers driving cars can order foods outside the restaurant and then take the foods in the exit).Meanwhile,customers are also able to have foods in the restaurant.

• Some of the turnover of McDonald's Corporation go to charity annually.When the founder of McDonald’s Corporation -- Ray Kroc passed away, he founded Ronald McDonald charity fund with all his property.

• Because McDonald‘s instantly sells sodas which is offered by Coca-Cola, actually they join together to form a strategic alliances.

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• Foods:• Spicy Beef Foldover.(new!)• Grilled Chicken Foldover.(new!)• Hamburger.• Single layer cheese hamburg. • Double Hamburg.• BigMac.• Filet-O-Fish• Regular Fries.• McChicken Sandwich.

• Drinks:• Hot Tea and Coffee.• Hot Chocolate.• Coca-cola.• Large Orange Juice.• Regular Orange Juice.• Milk.• Sprite.• Fanta.

Desserts:· Chocolate Shake.· Strawberry Shake.· Vanilla Shake.· Pineapple Sundae.· Chocolate Sundae.· Apple Pie.· Pineapple Pie.

· Ice cream

McDonaldMcDonalds’s’

Provided FoProvided Food.od.

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McDonald’s Development in McDonald’s Development in ChinaChina

• With the development of Chinese economic,McDonald’s has been expanded into a supermarket empire in China.

• Nowadays, you can see people everywhere eating fast foods in McDonald’s.It’s branches can be founded everywhere.

• ●In 1990, the first McDonald’s fast food restaurant was opened in Shenzhen,China.

• ●In April,1992, the 2nd McDonal’s opened in Beijing Wangfujing and it was the biggest restaurant all over the world.

• ●The first one opened in Guangzhou had created an all-time high record.

• ●In Augest,2003,McDonald’s first started franchising business in Tianjing.

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• Maker : Jane.• Copartners:Jassica 、 Nina 、 Melody 、 May 、 Yvonne.• THANKS