mbs ecommerce solutions
TRANSCRIPT
Mind Bird Solutions
Marketing Planning OverviewDate
eCommerce Solutions
Area of Expertise
Case Studies
Technology Overview
Agenda
Company Profile1
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3
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About Us
• Mind Bird Solutions private limited, an I.T startup; we create digital customer experiences that assist our clients to succeed in a competitive digital world.
• Mind Bird Solutions developsdevelops applications, designdesign interfaces, integratesintegrates with teams, and consultconsult on projects large & small.
• We build great applications & software. We gain relevant results. We connect the power of digital world with digital marketing.
“We are creative, technologists, and intellectuals”
Our Approach
PROVEN METHODS NEW METHODS POSITIONING STRATEGY
• Design website only for one layout.
• Use Bulk of Images.
• No Planning.
• Design strategy.
• User requirement and analysis.
• Information Architecture
• Wireframe and Visual Design
• The very best message points for achieving your business goals
• Customer Profiles.• Competitive
Analysis.• Positioning
statements you can use right away
Technology Overview…
Mind Bird Solutions
eCommerce Improvement
User Centered Design approach
Need Responsive website
Why Responsive ?
Why Infographics?
Infographic marketing offers vast potential for growing your audience, generating engagement, earning links, enhancing brand recognition and improving Google rankings.
Case Studies
Based on real data about customer challenge and concerns, the solution, the result and online behavior.
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Case study on fitness equipments: hybris1
Hybris B2B Accelerator – A Case Study
Company Profile
• B2B eCommerce• Company specialized in the fitness equipments • Medical and Health sectors• Based in USA
The challenges:
The implementation
• Designed User friendly UX
• Utilize the out-of-box functionalities
• Analyze the gap between out-of-box features and client’s requirements
• Extent the Accelerator features without breaking the data model • Implements functionality not provide by out-of-box• Customize functionality of accelerator• Junit testing and used PMD tool to check code quality
Technology Used
Front end design followed with agilemethodology
Back end functionality coded in JAVA 7
Used Hybris 5.1 with agile methodology
Case study on Metals: hybris2
Hybris B2B Accelerator – A Case Study
Company Profile
• B2B eCommerce• Company specialized in the metals and heavy pipes• Metal sector• Based in USA
The Challenges
• B2B ecommerce for metals• How can I help my clients in the act of purchasing?• Fetch price through web services based on product quantity and
shipping weight and saved to hybris database• Third party integration (features like check availability, quotes, orders
etc) with oracle system• Groupwise cart entry based on warehouse availability and shipping
date via web service response• Customization in Solr features• Promotions through vouchers and coupon codes
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The implementation
• Utilize the out-of-box functionalities • Analyze the gap between out-of-box features and client’s
requirements • Extent the Accelerator features without breaking the data
model • Implements functionality not provide by out-of-box• Designed in this fashioned so that number of services will
not affect speed• Implemented solr functionality with less modification in out
of box functionality• Customize functionality of accelerator• Junit testing and used PMD tool to check code quality
Technology Used
Front end design followed with agilemethodology
Back end functionality coded in JAVA 7
Used Hybris 5.1 with agile methodology
Case study on Fashion Retail: Magento3
Since launching four decades ago, Sudarshan Silk has become a brand synonymous with top-of-the-range ethnic wear products. Widely used – the Sudarshan Silk range is the choice of fashion lovers and designed for women & men. Sudarshan’s revolutionary approach has generated an exceptional following of loyal, and in many cases, celebrity customers, and whilst sales through retail outlets are still strong, online purchasing is steadily growing.
Until 2012 Sudarshan relied on a transactional website which did little to help promote the brand. The company recognized the need to build a central eCommerce solution that would support its burgeoning international business and developed a digital strategy with several key objectives.
The Challenge
The main aim was to match the iconic branding of the products with a destination site that would compel fashion lovers and consumers to make regular visits with an use of open source technology. It had to be stylish, but equally to deliver all the necessary functionality to ensure online commercial success. The Client team wanted to maintain control over the site, allowing them to implement powerful merchandising and marketing features that would support digital sales. It was also important that the eCommerce project should complement and positively influence sales of Sudarshan products ‘offline’ in malls and traditional retail outlets.
Santosh, Co-founder, comments: “What we wanted to do was to go beyond traditional eCommerce because we wanted not just to market our products online, but to create a place where consumers and fashion lovers could congregate - a community that could both serve and benefit from searches related to fashion and trends as well as our products.
The Solution
Sudarshan reviewed a range of platforms before selecting Magento B2C Commerce along with Digital Marketing Suite for Web Experience Management, both of which were implemented by Mind Bird Solutions team. Selecting Magento B2C Commerce was a crucial decision, and very much based on the proven performance and scalability of the solution. The company was keen to ensure that its plans would be supported not just in the short term but as it expanded its operation internationally in the future.
The Result
It is still early days for www.sudarshansilk.com, but already the company has been able to standardize the online offering across all the territories in which it operates. “We simultaneously manage three ‘storefronts’ from our head office in Bangalore.
“We’re finding it much easier to manage campaigns and what previously took weeks to set up, now takes just hours, or even minutes.”
Mind Bird Solutions is equipped to align business and IT to address the project stakes & objectives0 deployment
STAGE 1 STAGE 2 STAGE 3Transfer the practices of B2C eCommerce to the B2B world
Integrate the eCommerce solution into the existing information system
Anticipate the organizational and procedural impacts on the traditional sales channel
