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May 2010 Independent Dealer Magazine Issue

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  • May 2010 Independent Dealer www.fiada.com

    PRST STD

    U.S. POSTAGE

    P A I D

    TALLAHASSEE, FL

    PERMIT NO. 801

    May 2010 www.FIADA.com Information and Insight for Florida Used Car Dealers

    A Publication of the Florida Independent Automobile Dealers Association

    Beyond Brand awarenessPage 4

    FIada KnocKs out curBstoners

    Page 6

    FIada HIts a Home run wItH reP. BurGIn

    and sen. crIstPage 10

    sIne dIePage 16

  • Independent Dealer May 2010 www.fiada.com

    NORTHEAST FLORIDAAdesa JacksonvilleAuto Auction700 New Kings Rd.Jacksonville, 39

    WEST COASTInsurance A/A of Clearwater55 6th Ave N.Clearwater, 33760

    Ramada Inn Tampa74 Morris Bridge Rd. -75 Exit 65Tampa

    CENTRAL FLORIDAManheims ImperialAuto Auction3300 County Line Rd.Lakeland, 338

    Ocala Drivers License Office0 SE 5th AvenueOcala, 3447

    Manheim Central Florida Auto Auction9800 Bachman Rd.Orlando, 384

    Manheim Remarketing Site Orlando/Ocoee75 E. Story RoadWinter Garden, 34787

    SOUTH FLORIDAManheim Ft. Lauderdale5353 State Road 7Davie, 3334

    Adesa Miami/Insurance Auto Auction of Miami700 NW 4nd AveOpa Locka, 33054

    PANHANDLEComfort Inn03 East 3rd St.Panama City, 3405

    FIADA Office840 Fiddler CourtTallahassee

    View Course Descriptions and Register at www.FIADA.com

    Gulf States Auto Auction665 Mobile HighwayPensacola, FL 356

    May 5-6 Pensacola

    May 6-7 Orlando/Winter Garden

    May 8-9 Tampa

    May 10-11 Ocala

    May 12-13 Lakeland

    May 15-16 Ft. Lauderdale

    May 18-19 Panama City

    May 22-23 Orlando

    May 24-25 Jacksonville

    May 24-25 Clearwater

    May 26-27 Miami/Opa Locka

    June 3-4 Orlando/Winter Garden

    June 5-6 Tampa

    June 7-8 Ocala

    June 9-10 Lakeland

    June 9-10 Pensacola

    June 12-13 Ft. Lauderdale

    June 22-23 Tallahassee

    June 26-27 Orlando

    June 28-29 Jacksonville

    June 21-22 Clearwater

    June 23-24 Miami/Opa Locka

    JUNE 2010

    July 8-9 Orlando/Winter Garden

    July 10-11 Tampa

    July 12-13 Ocala

    July 14-15 Lakeland

    July 14-15 Pensacola

    July 17-18 Ft. Lauderdale

    July 20-21 Panama City

    July 24-25 Orlando

    July 26-27 Jacksonville

    July 19-20 Clearwater

    July 21-22 Miami/Opa Locka

    JULY 2010MAY 2010 JUNE 2010 JULY 2010

  • May 2010 Independent Dealer www.fiada.com

    MAILINGADDRESS 1840FiddlerCourt Tallahassee,FL32308

    TELEPHONE (850)385-2712 (800)237-0448

    FAX (850)385-3251

    WEBSITE www.FIADA.com

    EXECUTIVECOMMITTEE GregEdwards President

    JimKagiliery Chairman of the Board

    JeffGann Senior Vice President

    JeffZupec Secretary

    DinoMercurio Treasurer

    MarioAllmond Regional Vice President

    BrandiNoegel Regional Vice President

    GeorgeHickey Regional Vice President

    SteveMarbais,CMD Regional Vice President

    JohnCousins Regional Vice President

    FIADASTAFF SteveJordan Executive Director

    LarryPeters S.AllenMonello,D.P.A. TerryMyers Instructors SarahLangley Membership Coordinator

    AlexRomans Education Coordinator

    ChristyTaylor Editorial/Advertising

    POSTMASTER:Send address changes to:FIADA1840FiddlerCourt

    Tallahassee,FL32308(850)385-2712TollFree:(800)237-0448Fax:(850)385-3251www.FIADA.com

    Volume 1 No. 3

    TheIndependentDealerisapublicationof:FloridaIndependentAutomobile

    DealersAssociation,1840FiddlerCourt,Tallahassee,FL32308.

    ThemagazineispublishedeverymonthinTallahasseeanddistributedtoFloridanew,used,wholesaleandlease/retailcardealers.Advertisingratesareavailableuponrequest.

    ThestatementsandopinionsexpressedhereinarethoseoftheindividualauthorsanddonotnecessarilyrepresenttheviewsofIndependentDealerortheAssociation.

    Likewise,theappearanceofadvertisers,ortheiridentificationasmembersofFIADA,doesnotconstituteanendorsementofthe

    productsorservicesfeatured.

    ContentsMay 2010

    For members of the Florida Independent Automobile Dealers Association

    C O L U M N S & F E A T U R E S

    2 Weve Got You Covered FIADA Offers Education Opportunities On Line and On Site.

    4 Presidents Message Greg Edwards

    6 Executive Directors Message Steve Jordan

    8 Technically Speaking Larry Peters and S. Allen Monello, D.P.A.

    10 FIADA Wins in the Bottom of the 9th FIADAs SB 1182/HB 61 passed unanimously. Get a play-by-play of how the

    session went down.

    12 New Benefits From NIADA

    14 Want to Win $10,000?

    16 Legislative Update John Grant, FIADA Lobbyist

    19 Fast Cars and Freedom: FIADAs Annual Convention & Expo

    D E PA R T M E N T S

    22 Member News & Notes 22 Internet Extras

    U P C O M I N G E V E N T S

    July 16-17, 2010FIADA Board of Directors Meeting PGA National Resort & SpaPalm Beach Gardens, FL

    October 15-16, 2010FIADA Annual Convention & ExpoTradewinds ResortSt. Pete Beach, FL

  • 4 Independent Dealer May 2010 www.fiada.com

    Fortune 500 companies have no problems earmarking big budgets to build their brand, and with good reason--aside from the actual product or service they produce a business corporate identity is probably the most important element of its success. What your brand says about you, how it is perceived and how well it is remembered are the first steps to a customer relationship, and in many cases can be what keeps bringing them back.

    The companies who are good at effectively communicating their brand to the masses are able to condition their customers into unwavering loyalty. Whether it is warranted or not, the corporate name and logo have such presence that shoppers consistently choose them over any competitor, every time. The power of a good brand can overcome or overlook differences in price, any inconvenience in attaining the product and even the lure of a wider selection of choices offered by a competing brand. Whether it is soft drinks, airlines or car manufacturers positive brand awareness is essential to a companys success.

    The Florida Independent Automobile Dealers Association has spent nearly 70 years building its brand. It is safe to say there is no other group in the state that is as well established, comprehensive in benefits or better respected when it comes to serving independent auto dealers. The innovation, ingenuity and integrity of our leadership over the past seven decades sets the standard for dealer associations throughout the country and we should be very proud of what we have accomplished.

    This past legislative session FIADA was able to build upon our brand awareness in Tallahassee. Working behind the scenes on SB 1182/HB 631 our Executive Director Steve Jordan, Lobbyist John Grant,

    Beyond Brand AwarenessBY GREG EDWARDS

    F R O M T H E P R E S I D E N T

    Legislative Committee and members were able to effectively share our message at the capital. The goal was to show legislators, industry partners, government agencies and other groups interested in transportation and small business issues that our Association is passionate, committed and tenacious when it comes to issues involving independent dealers. The bills unanimous vote in both houses tells me we were effective.

    The spring brought us victory in the legislature, but that does not mean the summer is time for vacation! Now, we need to focus our attention to building our brand among the independent dealers in our state who are not FIADA members. We need to work until everyone knows the benefits of membership, and understands how important their membership is to the industry as a whole. Bottom line: if we want to continue to speak louder in Tallahassee, we need more members. So, for the future of our industry, lets all commit now to spreading the word to our local dealers and persuading them that the investment of a dues check will pay off big in the end.

    Coming off the heels of our April Board of Directors meeting, you can rest assured that the FIADA leadership continues to seek new opportunities for dealers through additional benefits, continued service and professional development programs. Mark your calendar for our next board meeting July 16-17 at the PGA National Resort in Palm Beach Gardens. Your input is welcomed and encouraged! Dont forget also to register early for the FIADA Annual Convention & Expo, October 15-16 at the Tradewinds Resort in St. Pete Beach. You can find a registration form in this magazine on page 19 and 20. Its going to be a Fast Cars & Freedom weekend full of education, exhibits and entertainment.

  • May 2010 Independent Dealer 5www.fiada.com

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  • 6 Independent Dealer May 2010 www.fiada.com

    On Friday, April 30, 2010 at 4:51 p.m. the Florida House of Representatives voted unanimously 119-0, passing HB 631. Through this bill and the Senate counterpart SB 1182, which also passed unanimously, the FIADA landed a knock-out punch on curbstoners who illegally park their vehicles for sale without a dealers license. These non-licensed sellers will now need to think twice before trying to side-step the system or they will face much stiffer penalties in light of Floridas new law (pending a signature by Governor Charlie Crist). During the 2010 Legislative Session, one of the most commonly asked questions I got speaking with legislators about HB 631 was, OK, now what is curbstoning again and why is it a problem?

    Non-licensed sellers, curbstoners, enterprising criminals, burned-out or uninsurable dealers, and others park their cars for sale illegally on the side of the road or on property they do not own without permission. In turn, these individuals mar the c