manage | optimize | monetize

Maximizing the Value of

Unlicensed SpectrumCarrier Wi-Fi, Multi-Mode and LTE-U

Small Cells & Carrier Wi-Fi Americas

November 3, 2015Todd Mersch, Founder & Executive Vice President Sales & Marketing

About Us

© 2015 XCellAir, Inc. All rights reserved.

Improved Quality of Experience for Carrier Wi-Fi• Radio Resource Optimization & Automated Healing

• Mobile Network Operators, Multi-System Operators, Internet Service Providers

Industry Veterans with Proven Track Record• Executive team brings over 60 years of combined telecommunications

expertise recognized experts and thought leaders

• Established senior Engineering organization

Recent News• “XCellAir Launches to Solve Operator HetNet Challenges” – Feb 2015

• “Poor Wi-Fi Management Costing Operators $18B” – Sep 2015

• “Wi-Fi is key for MSOs to beat the MNO challenge” – Nov 2015

Market Developments

© 2015 XCellAir, Inc. All rights reserved. 3

• WiFi “First” services

• Voice, text, and data

• Community Wi-Fi

• Deploying order-of-magnitude

faster than traditional hotspots

• Increasing network sharing

• MVNOs, Wholesale, Roaming

The $18B MNO OpportunityMore Effective Wi-Fi Utilization

• Financials• 20% Cost Savings

• 80% Revenue• “Price Sensitive Customers”

• Technology• 92% Observed Wi-Fi Static Config

• 2x Channels Unutilized in 2.4 GHz• Even more potential from 5 GHz

© 2015 XCellAir, Inc. All rights reserved. 4

www.xcellair.com/resouces

www.xcellair.com/resouces

The MSO CounterWi-Fi Focused Mobile Service

• Financials - $5B US Opportunity• 80% Cost Savings – MVNO Fees• 20% Revenue

• Reduced Churn, Increased Quad Play

• Upside potential• “Price Sensitive Customers” – VoWiFi• Wholesaling & Roaming

• Technology• 92% Observed Wi-Fi Static Config• 2x Channels Unutilized in 2.4 GHz

• Even more potential from 5 GHz

© 2015 XCellAir, Inc. All rights reserved. 5

www.xcellair.com/resouces

www.xcellair.com/resouces

Community Wi-Fi – Rapid Densification

Massive market potential

• 40M units in 2014 growing to 328M units by 2018

• Deploys multiple times faster than traditional hotspots

• If not managed properly service can have major issues (technical & business)

© 2015 XCellAir, Inc. All rights reserved.

Lurking Issues

• Discover & localization of Access Points

• Safety & security

• Traffic prioritization

• Poor QoE due to interference & overloading

802.11 a/b/g 802.11 ac802.11 n 802.11 ac802.11 ac

Wi-Fi Roadmap: Gigabit Data Rates, Low Cost, Simple Deployment & Operation

802.11 ac802.11 ax

Ubiquitous Coverage QoS Mobility Support Services Roadmap

Cellular Technology: Provides the Rigor Wi-Fi Does Not Have

Increased Cellular – Wi-Fi Integration

© 2015 XCellAir, Inc. All rights reserved.

ANDSF Policy, Hotspot 2.0

Roaming, MVNO

Wi-Fi Offload, Aggregation

Wi-Fi First Approach

A Roadmap of HetNet Approaches

Service Provider

Licensed

Band

Unlicense

d Band

Service

Provider

License

d Band

Unlicense

d Band

Shared

Spectru

m

Service

Provider

Today – Separate Networks

LTE & Wi-Fi loosely integrated at the Core

LTE-LAA and Spectrum Sharing

LTE & Wi-Fi systems share Unlicensed and

Shared bands

Service Provider

License

d Band

Unlicense

d Band

LTE-WLAN Aggregation

HetNet-in-a-box with LTE-LWA

HetNet AP with LTE-WLAN Link Aggregation

Higher & Higher Levels of Wi-Fi DensificationTight Coexistence with

LTE in Same Band

© 2015 XCellAir, Inc. All rights reserved. 8

The Interference Challenge…

• Dense Deployments

• Managed & Unmanaged

Networks

• Resulting in sub-optimal QoE

• Vendor-specific solutions

© 2015 XCellAir, Inc. All rights reserved. 9

Promise of LTE-LAA Opportunities &

Challenges

Quality of Experience

Unlicensed Spectrum

“Best of Both Worlds” – LTE’s Emphasis on QoS + Bandwidth Augmentation via Unlicensed Band

in

Capacity Interference

Amplified by Scenarios Such As LTE-LAA

© 2015 XCellAir, Inc. All rights reserved. 10

Interference Issue Aggravated by Much Greater Number & Diversity of Devices Operating in Unlicensed Band

Wi-Fi Optimization is CriticalCOVERAGE GAP

COVERAGE GAPhas been eliminated

• Optimized RRM / SON

• Auto Healing

• Mapping & Monitoring

• Access Control & Load

Balancing

© 2015 XCellAir, Inc. All rights reserved. 11

Solving LTE-LAA/LTE-U Interference Challenge

Today

LTE-LAA

Owned LTE (in licensed band)

Wi-Fi and/or LTE-LAA (owned / non-owned) (in unlicensed band)

Non-owned LTE (in licensed band)

BS ID Type Owned Channel RSSI

SSID: XCellAIr W-Fi N 3 -60dbm

Operator A LTE-U Y 7 -80dbm

Operator A LTE-U Y 7 -80dbm

SSID: Guest Wi-Fi N 6 -102dbm

SSID: Free-Wi-Fi Wi-Fi N 7 -60dbm

Operator A LTE-U Y 7 -80dbm

Operator B LTE-U N 8 -72dbm

SSID: Carrier Wi-Fi A Wi-Fi Y 5 -80dbm

SSID: Carrier Wi-Fi B Wi-Fi N 3 -102dbm

Operator C LTE-U N 11 -80dbm

SSID: Carrier Wi-Fi A Wi-Fi Y 10 -60dbm

© 2015 XCellAir, Inc. All rights reserved. 12

5/2/2015 10:08 AM - Screen Cl ipping

Holistic Approach Across WiFi, LTE, LTE-U/ LTE-LAAUnlocks QoE Optimization & Revenue Generation Opportunities

OPERATING MODELS

3

1

4

2Keep All Traffic On Cellular

Segregate Trafficbased on Application

Move Selected Users to Wi-Fi / LTE-U

Aggregate Trafficacross Networks

• Traffic

Steering

• Load

Balancing

• Capacity

Wholesaling

© 2015 XCellAir, Inc. All rights reserved. 13

Elastic Scalability Essential

Cloud-

based

Solution

CLUSTER

2

CLUSTE

R 3

CLUSTER 1

Zones

• Capacity on demand

•QoE for all markets

• Business model alignment

© 2015 XCellAir, Inc. All rights reserved. 14

Summary

Massive expansion opportunities for Wi-Fi

• Wi-Fi “First” and new services

• Community Wi-Fi

• Integration options with cellular

Key issues that need to be addressed

• Automation & manageability at massive scale

• Interference, congestion in dense deployments

QoE unlocks revenue potential

• Support of revenue-generating services

• Wi-Fi optimization is key

© 2015 XCellAir, Inc. All rights reserved. 15

Demo @ Booth 507