maximizing roi with content automation

Maximizing ROI with Content Automation

Why Do We Automate?

• To reduce manual and mundane tasks for greater productivity and revenue

• To re-allocate resources to more intensive tasks and reduce costs

• To increase customer satisfaction and engagement

• To increase competitive advantage • To reduce error

These benefits come at a cost…

$801,000

The average company spend on content-related technologies in 2015. Spend will continue to rise

over next 5 years*

*Source: InfoTrends Content Automation 2016 Research

http://content.quark.com/2016-ENT-InfoTrendsSurveyWhitePaper-OnPaid_1-LP.html?__hstc=115242392.60c33b90488db2e75e640b26f5936f4a.1469024444234.1469460682297.1469466631881.11&__hssc=115242392.2.1469466631881&__hsfp=4076273530


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With such high spend, we need to ensure we are efficient. How can we maximize ROI?

First, we must examine the gaps in current processes and technology to begin improving.

Examining the Gaps in Content Automation

As multiple industries look to enhance customer experience by increasing efficiency and effectiveness in internal operations (automation), there are many challenges as noted through a recent survey*:• Technology has yet to meet business needs • Solutions need to support automated content updates• Greater consistency is needed amongst various channels




Examining the Gaps in Content Automation

To ensure organizations make the most out of their technology investments to assist with content generation, each of these three

challenges must be addressed appropriately.

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The Solution

Technology that meets business needs

Technology That Meets Business Needs

Technology is an efficiency builder - it can alleviate tedious and repeatable tasks and increase productivity. Yet, there are still

many improvements needed in the tools that we use.


Powerful review tools and intelligent workflows integrated into your Enterprise Management systems via API can significantly increase efficiency.





When technology is able to solve business requirements, yet allow additional improvements to be made at any point in the future, an

ideal solution has been found.

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The Solution

Solutions need to support automated content updates

Support Automated Content Updates

• A large amount of time is spent on creating, reviewing, approving & re-purposing content

• Manual processes related to these tasks further waste time and reduce overall productivity




Support Automated Content Updates

To support automated content updates, solutions must:

• Provide full visibility into document review processes and the entire document life-cycle to enable a platform for improvement

• Support an ever-changing content landscape through technology that is: Flexible Configurable Interoperable

The first step to support more efficient content updates is through smart automation technology that is agile and can provide greater insight into current processes.

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The Solution

Greater consistency is needed amongst various challenges

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Consistent Content Across Channels

About 60% of respondents say they are not confident that their content and material are consistent across all channels.• Smart review tools should enable reviewers to easily check if a document meets

branding and content guidelines. • One way is through embedded checklists for each review stage to ensure

documents meet set standards.


http://www.bluerelay.com/features/route/?utm_source=maximize-roi-post&utm_medium=slideshare&utm_campaign=bluerelay



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The Solution

Clearly operational efficiencies need to be optimized to better scale and support the forecasted increase in content generation

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Solution

The key to finding a technology solution that meets your needs, is to ensure it satisfies these components:

• Flexibility• Configurability• Visibility• Interoperability

As many internal and external factors continuously adjust the business landscape, it’s more important than ever to incorporate solutions that are agile to meet your needs now and in the future.

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Connect with us to learn about content processing automation.

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