maximizing linkedin’s potential

Maximizing LinkedIn’s Potential

For Job Search and Business Promotion

Susanne DanielsSocial Upwardwww.socialupward.com

FIVE MOST OVERLOOKED LINKEDIN TOOLS

• JUMP START YOUR JOB SEARCH• BOOST YOUR SEO• MAKE YOU ATTRACTIVE TO THE RIGHT

COMPANY• ENGAGE WITH YOUR CLIENTS AND

CUSTOMERS.

Five Overlooked LinkedIn Tools

©Social Upward 2012 Maximizing LinkedIn's Potential

• HEADLINE• SKILLS • SECTION• GROUPS• APPLICATIONS• COMPANY PAGES

Five Six overlooked tools


Headline

NameCompany NameKeywords


Skills

1. Edit Profile2. Skills and Expertise (edit)3. Add up to 50 Skills (keywords)


• Tag each skill with proficiency and experience

• Save Skills • View Profile• Skill Keyword Popularity

Skills


Sections


• Add Sections to Profile• Highlight:

Sections

CoursesCauses and Volunteer Experience OrganizationsAwards


• Join a Group

Groups


Recommended GroupsSearch Groups

• Start a Group

Groups


Showcase and Connect

Ask- Answer- Share- Refer

Not for Casual Conversation

99% Content 1% Promotion

• Applications to Enhance Your Profile

• Showcase your specialties• Provide Work Samples• Collaborate • Slide Share, Google Presentation, Reading Lists, Events,

Wordpress, Blog Link, “Box.net” Document Share…

Applications


Company Pages


Job SeekerConnection within CompanyCurrent Company NewsEducated about CompanyWatch Job Listings

CompanyConnect with ConsumersBroadcast Company NewsEducate about Company products and servicesPost Job Listings


Company Page

• Company Page Not a New Personal Profile!• Business- Promote, Recruit, Strengthen Brand,

Consumer Focus Groups, Event Management• Non Profits- Use for promotions, recruiting/hiring,

volunteer recruiting, donor development• Engage staff, along with board, volunteers, donors

to be Brand Ambassadors on LinkedIn

Company Pages



Company Page


LinkedIn Rolling out Company PageNew Look New Features

Company Pages

How can YOU use this?How can YOUR business or non profit use this?

Benefit for Member

• Easier to find company information, job openings, products

• Connect with local business/organizations

• Front Page Updates• Available for Mobile

Benefit for Business

• Promote brand image• Easy share status update• Post job opportunity with

relevant members• Product and Service

showcase• Updates Notifications


A LinkedIn profile can be used as an online resume and/or business promotion.

Invest your time and effort in creating a profile that showcases all of you. Not just your education and work experience, but also:

• Keyword rich headline• Skills learned in and out of the workplace• Interests and Community Involvement• Connections to like minded, like focused individuals,

groups and companies• Showcase of professional expertise• Company Pages





Susanne Daniels Social Upward - When you want to move Upward in the search results.

www.socialupward.com

@socialupward

www.facebook.com/socialupward

http://www.napw.com/chapter/102/

http://www.socialupward.com/

http://www.facebook.com/socialupward



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