maximize your social media efforts by smart evaluation #engagorday
Post on 18-Oct-2014
979 views
DESCRIPTION
Monitoring tools are swell, but how do you set up your KPIs and analyse the data in the most effcient way? Stay tuned, we'll tell you all about it!TRANSCRIPT
SOCIAL WISDOMMaximize your social media efforts by smart evaluation
#engagorday - 26/9/2013
H I !I ’ M M I C H
H I !I ’ M S O F I E
H O W D O Y O U E V A L U A T E SOCIAL MEDIA?
LE T ’S I L LUSTRATE TH E T H E O R Y
US ING A C A S E E X A M P L E
T I P 1 : E V A L U A T E
E F F I C I E N T L Y
Y O U N E E D A P L A N . . . AND QUICKLY
MORE BRAND AWARENESS?LOCATING AND ACTIVATING AMBASSADORS?BOOSTING WEBSITE TRAFFIC?STIMULATING ACTION?GENERATING LEADS?APPRECIATION FROM TARGET AUDIENCES?...
12
34567
“
”
SD worx aims to bean approachableknowledge expertin HRM on social media
SD worx aims to bean approachableknowledge expertin HRM on social media
“
”
SD worx aims to bean approachableknowledge expertin HRM on social media
“
”
S E T Y O U R K P I ’ S
- Permissions & Engagement- Share of Voice- Leads / Actions- Cost efficiency
- Tone of Voice- Service- Content quality- Consumer insights
Q U A N T I T A T I V E Q U A L I T A T I V E
S E T T A R G E T S
Q U A N T I T A T I V E Q U A L I T A T I V EInitial targets for 2013
Facebook fans: 700Twitter followers French: 500Twitter followers Dutch: 1600LinkedIn followers: 5000
Communicate on the level of target groups and find ways to interact with themProvide a valuable service on social mediaShow the value/quality of SD Worx products/servicesPut employees in the picture
1.
2.3.4.
1.
2. Next steps: engagement/actions
S E T B E N C H M A R K S
B E N C H M A R K I N G S D W O R X
T I P 2 : U S E T H E
R I G H T T O O L S
P E R M I S S I O N S A N D E N G A G E M E N T
P E R M I S S I O N S A N D E N G A G E M E N T
INTERACTION PER MILLE
L E A D G E N E R A T I O N
C O N T E N T
Appreciation Content
SD Worx services / Events
Awareness / Theme-posts
Action Content
Knowledge sharing / Blog
C O N T E N T
C O N T E N T
68%
8%
24%
MAY
ACTION APPRECIATION AWARENESS
50%
30%
20%
IDEAL CONTENT DIVISION
C O N T E N T
T I P 3 : U S E D A T A
T O I M P R O V E
W H Y Y O U N O L I K E ? !
ORGANIC TRAFFIC HAS PEAKED IN Q1, BUT DECLINED SINCE
1.
2. APPRECIATION HAS BEEN LOW COMPARED TO THE IDEAL CONTENT DIVISION
L E A R N I N G S
AWARENESS 1.
2.APPRECIATION
- more crossmedia communication
- set-up of specific FB advertising to boost growth
- bring more relevant, visual, interactive content
- highlight corporate social responsibility
- show more of the companies’ culture and values
S O L U T I O N S
BIGGER 1.
B A S I C A L L Y
2.BETTER
3.SMARTER
T I P 1 : E V A L U A T E
E F F I C I E N T L Y
- Define your company’s goals on social- Set KPI’s and targets- Define benchmarks
T I P 2 : U S E T H E
R I G H T T O O L S
- Use a mix of tools to collect your data- Combine quantitative with qualitative
- Extract learnings from the data- Improve and measure again, and again, ...
T I P 3 : U S E D A T A
T O I M P R O V E
THANK YOU!
twitter.com/[email protected]
twitter.com/[email protected]
www.talkingheads.betwitter.com/talking_heads
MORE QUESTIONS? PING US!