maximising your sales and building your reputation through social media

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Jeremy Spiller May 2011 Maximising Your Sales and Building Your Reputation Through Social Media

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Maximising your sales and building your reputation through social media, CIM Essex, Social Media Marketing Boot Camp, 12th May 2011

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Page 1: Maximising your sales and building your reputation through social media

Jeremy Spiller May 2011

Maximising Your Sales and Building Your Reputation Through Social Media

Page 2: Maximising your sales and building your reputation through social media

Do you remember this…

Only 3 channels?

Page 3: Maximising your sales and building your reputation through social media

and these?

…when it was raining

Page 4: Maximising your sales and building your reputation through social media

And even these?

Page 5: Maximising your sales and building your reputation through social media

Then along came this…

The Web

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It’s all changing all the time

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When?Which ones?

Why?

What? What if?

Who?

When it comes to social media…

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And there’s lots of stats

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And lots of ‘gurus’, ‘experts’, ‘mavens’…

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But what does it all mean to you and me?

really

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The concept

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social media drives this

The Dunbar Principle

150 22,500

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Why bother…?

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Marketing Effectiveness

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Marketing Effectiveness

Source: Forrester Research

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It’s about MUCH more than prospective customers…

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Journalists informers

Referrers Influencers

Such as…

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But there are others

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How do we find them?

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Search

Alerts

Use…

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Ask

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Tweetdeck

Hootsuite

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Have a plan

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Measure

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You need a toolbox

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Gadgets and apps

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IDs and profiles

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You need the right people

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Hubs and Spokes

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41

A Hub?

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Could be Facebook Pages

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Could be a blog

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Could be a web site

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Could be a LinkedIn Group

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The content must be good

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Social objects; issues are best

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Think User Generated Content (UGC)

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Arriving soon near you…

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Sign up page

Email

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Fastest growing gym chain in the UK

guildford gym 1

gym guildford 1

gym hounslow 1

gym leicester 1

gym liverpool 1

gym manchester 1

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But does it work for B2B?

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Yes

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Amex Express OPEN

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Amex Express OPEN has increased unique visitors over the past year to nearly 2 million

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And there is…

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Do you use LinkedIn?

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Have you completed your profile

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And be active

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Online Marketing Excellence

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Grow relevant followers

Business card

Website

Email signature

Events

Collateral

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Measure and track ROI

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Reputation and topics of interest

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Analytics

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If you want to pay to monitor and measure

Brandwatch

Radian6

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Or if you don’t…

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So to sum up…

1. It’s about more than prospective customers2. Plan your strategy and set objectives then…3. Find your listening posts4. Sort out your toolbox5. Think Hub and Spoke6. Create the best content you can for your Hub7. Engage and be active ie DO IT8. Measure and monitor

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And you will surely go from this to this

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Thankyou and Questions

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If you’d like a copy of the digest of the Forrester report…

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White Hat [email protected] 704771

To follow us on Twitter http://www.twitter.com/whitehatmedia

My LinkedIn profile http://uk.linkedin.com/in/jeremyspiller