Mavrck Case Study CollectionProcter & Gamble

Create, Amplify and Submit Use Cases

Mavrck Case Studies for Three Core Use Cases

Create original content (Social Posts, Blogs, Videos).

Amplify original or branded content(Social Posts).

Submit content (Surveys, Ratings, Reviews).

All-in-One Automation

Identify, recruit, segment, activate, notify, measure, incentivize and optimize with a single unified

platform.

InfluencerPlugin

Embed white label influencer

technology into your existing

consumer journey to activate different

influencer segments.

ProgrammaticActivation

Activate thousands of influential consumers

simultaneously at the moment they interact with your

digital assets.

MeasurableEnd-to-EndMeasure the end-to-end impact of each influencer

post: impressions, engagements,

clicks and conversions.

The Mavrck Difference

InfluencerNetwork

Leverage our global influencer network of more than 10M+ micro-influencers to accelerate your

influencer program.

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Procter &Gamble

Copyright 2017 Mavrck All Rights Reserved – Proprietary and Confidential

P&G Executive Summary

P&G Family Care and Personal Health Care used the Mavrck platform to identify relevant micro-influencers, advocates, referrers and loyalists and activate them across three core use cases:

1. Create branded content in the social feeds of Facebook, Instagram, Twitter and Pinterest 2. Amplify branded content in the social feeds of Facebook, Instagram, Twitter and Pinterest 3. Submit product ratings and reviews that get displayed across retail partner websites via

our Bazaarvoice and submit surveys to enhance market research and customer segmentation

The Mavrck platform was deployed as standalone microsites across several P&G brands. Mavrck is also a registered affiliate of P&G retail partners like Amazon, Target and Walmart. This enables the platform to measure e-commerce sales driven via content created by micro-influencers, advocates, referrers and loyalists.

Mavrck Quarterly Results for Bounty

7.2k 5.9M 6.1k 5.8k 1.1k 4.94Micro-Influencer

SignupsTotal Social

ReachSocial

Posts CreatedClicks to

Coupons.comRatings & Reviews

SubmittedAverage Product

Rating

Mavrck Quarterly Results for Charmin

21.9k 12M 15.5k 5.3k 1.8k 4.82Micro-Influencer

SignupsTotal Social

ReachSocial

Posts CreatedClicks to

Coupons.comRatings & Reviews

SubmittedAverage Product

Rating

Mavrck Quarterly Results for Puffs

19.9k 9.5M 8.7k 1.1k 815 4.87Micro-Influencer

SignupsTotal Social

ReachSocial

Posts CreatedClicks to

Coupons.comRatings & Reviews

SubmittedAverage Product

Rating

Mavrck Quarterly Results for Personal Health Care

12.5k 7.8M 5.3k 7.8k 1.1k 4.80Micro-Influencer

SignupsTotal Social

ReachSocial

Posts CreatedClicks to

Coupons.comRatings & Reviews

SubmittedAverage Product

Rating

Gillette

Copyright 2017 Mavrck All Rights Reserved – Proprietary and Confidential

Gillette Executive Summary

Gillette used the Mavrck platform to spread awareness of a new product launch by identifying relevant advocates activating them for a single core use case:

1. Amplify branded content on Facebook and Twitter to drive coupon downloads.

The Mavrck platform was used for a one-off campaign. Mavrck advocates shared posts that drove traffic to a landing page where friends could watch a music video created around the product launch and enter their email to receive a coupon.

Mavrck Campaign Results for Gillette

1k 17.4k 7.6k 6.7kAdvocate

ActivationsClicks from Friends on

Posts CreatedEmail Addresses

CapturedCoupons

Downloaded

Per

Old Spice

Copyright 2017 Mavrck All Rights Reserved – Proprietary and Confidential

Old Spice Executive Summary

Old Spice used the Mavrck platform to spread awareness of a new product launch by identifying relevant advocates activating them for a two core use cases:

1. Create branded content on Facebook2. Amplify branded content on Facebook

The Mavrck platform was used for a one-off campaign. Mavrck advocates created posts featuring ‘legendary’ friends & family and shared campaign posts that drove traffic to a landing page where friends could engage with ‘Hardest Working Collection’ content.

4.5MTotal Impressions on

Advocate Posts

14,056Total Engagements on

Advocate Posts

2,331Total Posts Created by

Advocates

4,629AdvocatesActivated