mav project-brief-feb-2013-updated-with-new-photos-compatibility-mode1

Maricielo Villas

Project Brief

Project Overview

• Location: Corner of Quirino Ave. and Casimiro Ave., Las Piñas City

• Land Area: 1.8 Has

• Project Type: Medium Rise Development Condominiums

• Product Type:

– 1 Medium Rise with 4 Residential floors with Lower Ground Parking

– 4 Medium Rise with 5 Residential floors with Lower Ground Parking– 4 Medium Rise with 5 Residential floors with Lower Ground Parking

• Unit Types: 2br and 3br units

• Total Units: 516 units

• Total Parking Slots: 314 slots

• Building Footprint: Approx. 40%

• Open Spaces: Approx. 60%

• Price Range: Php 2.06M - Php 4.30M

From MakatiTake EDSA heading to Baclaran. Make a left to Roxas

Boulevard to get to Coastal Road. Once on Coastal Road head

for Alabang Zapote Road then make a left turn to Qurino

Avenue. Project site is on the right.

How to get there:

From CaviteHead to Aguinaldo Highway. Head straight to Alabang Zapote

to get to Quirino Avenue. Project site is on the right.

Key Distances - Schools

St. Joseph’s Academy 2.00 KM 5 mins

University of Perpetual Help - Rizal 4.00 KM 10 mins

St. Paul College Parañaque 4.00 KM 10 mins

St. Andrew’s School 4.00 KM 10 mins

Elizabeth Seton School 5.00 KM 15 mins

Southville International School 6.00 KM 15 mins

San Beda College Alabang 9.00 KM 20 mins

Key Distances - Hospitals

Las Piñas District Hospital 0.50 KM 3 mins

Jasmin Emergency Hospital 0.60 KM 3 mins

Christ the King General Hospital 1.00 KM 5 mins

A. Zarate Medical Center 1.50 KM 5 mins

Las Piñas Doctors Hospital 5.50 KM 15 mins

Alabang Medical Center 8.00 KM 15 mins

Asian Hospital 11.00 KM 20 mins

Key Distances -Business Districts

Alabang CBD 8.60 KM 20 mins

Filinvest CBD 10.30 KM 25 mins

Makati CBD 15.00 KM 30 mins

Key Distances - Airport

NAIA 1 via C5 extension 6.50 KM 10 mins

Domestic Airport via C5 extension 8.50 KM 15 mins



Key Distances Commercial Establishments

SM Bacoor 3.00 KM 10 mins

SM Center Las Piñas 3.00 KM 10 mins

SM Sucat via C5 Extension 3.00 KM 10 mins

SM Southmall 7.00 KM 15 mins

Alabang Town Center 9.00 KM 20 mins

Festival Mall Alabang 10.00 KM 25 mins

SM MOA 11.00 KM 25 mins

Key Distances - Churches

Christ the King Las Piñas 1.50 KM 5 mins

St. Joseph Church Las Piñas 2.00 KM 5 mins

St. Andrew’s Church Las Piñas 4.50 KM 10 mins

Value PropositionValue PropositionWhat: The only resort-inspired, medium density,

condo village with an invigorating mix of

resort-style amenities

Where: found at the corner of Quirino Avenue and Casimiro Avenue, Las Piñas City

How: that features Spanish-Mission inspired architecture How: that features Spanish-Mission inspired architecture and upgraded community amenities and facilities

Who: for the young upwardly-mobile families

Why: aspiring to live in a secure and serene environment

When: in times of increasing compromises in order to cope with the fast paced demands of life.

Target Market

Primary Target Market – Early Nesters

Start-up young families or married couples between 30 to 40 years of age with 1-2 kids, from toddler to elementary level, occupying from middle to top management positions in reputable companies. from middle to top management positions in reputable companies. May own 1 car, career-driven yet still want to be there during their

children’s formative years.

Mark and Joanna are married for 6 years and were blessed with 2 adorable children, Jonie, 5, & Mark and Joanna are married for 6 years and were blessed with 2 adorable children, Jonie, 5, &

Marga, 4. The couple works in Alabang while the kids attend school at St. Joseph’s Academy

where the parents attended school when they were younger. The couple also enrolled the kids in

a ballet class at a nearby dance studio, this gives them time to catch up during the weekends.

Mark is an avid movie fan and is building a growing DVD collection while Joanna is into

jewelery crafting.

When Mark & Joanna decided to move out from their rented apartment, they’re hoping to find a

place where security and tranquillity is present in the community. They wanted to make sure that

they will be with their children to guide them and nurture them during their formative years.

They believe that the type of community where they will nurture their children’s growing up

years is a very important factor to consider for their children to become well mannered, and

disciplined, like them.

Emotional Need Benefit Activity Link to Amenity/ies

As a new parent, you want to have a home where you can picture your kids growing up in.

Your new home is not a four walled structure where you and your kids are cooped day in and day out. You can go out, mingle with other people in the community and have an active lifestyle.

-Spend time with your family and friends at the pool.

-Keep up with your health regimen with an early morning or a late night walk.

- Swimming Pool

- Garden Trail

- Fitness Gym

- Game Area

As a working parent, you want to have peace of mind while at

You no longer worry about the safety of your kids while at

Focus on your career and have trailblazing results at work.

- Perimeter fence.

-Fire safety systems

Needs – Benefit Analysis

to have peace of mind while at work, knowing that your kids are safe and secure.

safety of your kids while at work, because the community works for you in securing your kids.

trailblazing results at work. -Fire safety systems

-CCTV Cameras at strategic locations.

-24-hour security with roving personnel.

As an upwardly mobile person you want to make the most out of your career to secure the future of your family.

You no longer have to battle the early morning rush. You can spend more time with the family.

-You can have the luxury of staying in a few more minutes in bed.

- You can drop off your kids in school.

-Accessible location.

-Proximity to your place of work, and schools via major thoroughfares.

As a career minded individual, you want a home where you are able to relax and de-stress after a long day at the office.

Your new home is not just a place to park your shoes at night, it is a home where you can have a stay-cation, with the resort-living ambience.

-You can be alone with your thoughts and commune with nature at the landscaped park.

-Dive in for an invigorating swim at the pool.

-Landscaped park

-Swimming Pool

Secondary Target Market Full Nesters/ Upgraders from

Las Piñas City /Cavite

Married couples between the ages of 40-50 years old, with grown

Target Market

Married couples between the ages of 40-50 years old, with grown up kids, occupying top management position in multinational

companies or leading local firms, could also be entrepreneurs; have children studying in reputable schools / private schools. They may

already have a primary house (or renting), located within the vicinity. Seeking for harmony and work-life balance.

Roy is an entrepreneur. He is now into electronic gadgetry after his stint as an engineer in Roy is an entrepreneur. He is now into electronic gadgetry after his stint as an engineer in

Dubai. He invested his earnings on his own consumer electronics distribution company in

Alabang. He wants to make up for the time he spent away from his family by spending as

much time as possible with them. He is married to Ana, an events coordinator who is always

on the go. During the time that Roy is working abroad, she put her career on hold and took care

of the kids. Now that Roy is back and the kids have grown, it’s time that she gets to follow her

career path.

Lisa and Danny are teenagers who study in nearby schools, they appreciate the sacrifices that

their parents made in order for them to get the good things in life. Lisa is a photography

enthusiast and is looking forward to taking pictures of the waterscapes in their new home.

Danny likes swimming. He hopes to join the Philippine Swimming Team one day.

Emotional Need Benefit Activity Link to Amenity/ies

Working parents need to leave home early. You worry about your children’s security, though they are already in their teenage years.

You can be rest assured that your children are safe and secure at home.

You can focus on your work since you no longer have to worry about the welfare of your children.

-Perimeter fence.

-Fire safety systems

-CCTV Cameras at strategic locations.

-24-hour security with roving personnel.

As a parent, you want to be there to support your children in their quest to the grown up world at the same time make the most memories while they are still under your care. You

You can reaffirm your relationship with your family in the relaxing ambience that the development is known for.

-Commune with nature, watch the calming waterscapes while spending time together

- Catch up with each other on an after dinner stroll.

-Garden Trail

-Landscaped Trail

-Waterscapes

-Greenery

Needs – Benefit Analysis

are still under your care. You want to be closer to them, something you were not able to do due to lack of amenities in your previous home.

As a career driven individual, you want a home that is accessible to your work, city living facilities and areas of interest for an out of town vacation.

Your home is accessible to your work, commercial areas, transport terminals, schools, and hospitals.

-Stay in bed longer knowing that you have the easiest route to work.

-Have breakfast with the kids and catch up with their school activities.

-Buy fresh produce at the local market for a healthy diet.

-Have a spur of the moment, out of town getaway with the family for a great bonding moment.

-Accessible location

-Proximity to major thoroughfares for an out of town vacation.

Reasons to Believe: Reasons to Believe:

The Maricielo Villas AdvantageThe Maricielo Villas Advantage

Maricielo Villas is not just a place to park your shoes at the end of a long day, it is a home where:

• you spend quality time with your kids and watch them grow up to be healthy individuals,• you reaffirm your relationship with your spouse and remember the reasons • you reaffirm your relationship with your spouse and remember the reasons why you decided to build a family and grow old together,• you can invite your friends over for a night cap, or a full blown party,• you can wind down and gather your thoughts so you can be ready and effective for the next day in your trailblazing career.

The The MaricieloMaricielo Villas Advantage:Villas Advantage:

Resort Living: A vacation that lasts a lifetimeResort Living: A vacation that lasts a lifetime

Maricielo Villas puts forward an invigorating mix of resort living amenities that you can share with family and friends. It is a home that de-stresses you every single time you walk out the door for a rejuvenating stroll around the amenities complex.

For the active family, they can keep up with their health regimen with a revitalizing jog by the park and swim a few laps at the swimming pool.

For the laid back family, they can take an early morning or late night walk around the landscaped park and garden trail or soak up the sun while lounging at the pool deck.

Life in Maricielo Villas is a vacation that lasts a lifetime.

Maricielo Villas Community

Actual photo as of January 2013

Segovia


Madrid


Pontevedra


Sebastian


Almeria


Clubhouse Lobby


Maricielo Villas Clubhouse


Maricielo Villas Clubhouse at Night


The Maricielo Villas Advantage:The Maricielo Villas Advantage:

ResortResort--Style Building FeaturesStyle Building Features

Being another innovative DMCI Homes project, Maricielo Villas hasthe unique DMCI Homes Resort Living Signature Features:

1. Breezeway: to enhance the flow of natural ventilation and lighting. This feature encourages air circulation and natural lighting which also

allows you to save on energy consumption.2. Garden Atrium: These areas are lush verdant vegetation that improves 2. Garden Atrium: These areas are lush verdant vegetation that improves

not only aesthetics of your home but also maintain fresh air.3. Single Loaded Corridors: the piece de resistance of DMCI Homes Resort Living Signature features. These corridors open up to a balcony overlooking the landscaped atrium. This feature is a far cry from the usual residential building feature where your unit opens up to face

another unit’s door. With this feature, you will no longer have that usual cooped up feeling.

Life in Maricielo Villas is light and bright.

Garden Atriums

Actual photos as of January 2013


Secure Environment: Unwind with peace of mind Secure Environment: Unwind with peace of mind

Maricielo Villas puts forward a safe and secure haven for you and your family with the following security measures in place:

• Electrified perimeter fences• 24-hour security service• CCTV cameras in strategic areas• CCTV cameras in strategic areas• Roving security personnel• Security room located at the lower ground floor of the clubhouse


Distinct Architecture: a Spanish HeritageDistinct Architecture: a Spanish Heritage

The Spanish Mission Architecture blends in seamlessly with the Las Piñas City government requirement to restore the historical area and to help in promoting the officially declared National Cultural Treasure: Parish Church of St. Joseph’s Bamboo Organ, by blending in the area.

Maricielo Villas’ distinct Spanish Mission Architecture is reminiscent of summer vacations spent soaking up the sun and lazy afternoons spent catching up with friends over lemonades.catching up with friends over lemonades.

Maricielo Villas is composed of 5 mid-rise buildings. Each building consists of 4-5 residential floors with lower ground floor parking level with scenic elevator. Spanish Mission-inspired architecture details are carefully planned to ensure that spaces are efficient and functional.

Living in Maricielo Villas is like being part of a history that unfolds daily.

Thematic fountains


Thematic fountains at Night


Linear Park



Accessible Location : HassleAccessible Location : Hassle--Free CommutesFree CommutesMaricielo Villas is located at the corner of Quirino Ave., and Casimiro Ave., Las Piñas. It is approximately 300 meters near the Alabang Zapote Road, and 1km near the C5 Extension Road. It has 4 major access routes: Quirino

Avenue, Alabang Zapote Road, Manila-Cavite Coastal Road and C5 Extension are the major thoroughfares that lead you so you can be at work

with minutes to spare to get your cup of coffee or catch up with your colleagues. colleagues.

Maricielo Villas gets you as far away from the hustle and bustle of urban living so the stresses of the commute and the long drives melt away as you

come home, yet still be accessible to the conveniences of city living.

Your home is a springboard where you can be in your destination with minutes to spare.


YYour home works for you.our home works for you.

Maricielo Villas will do the work for you while you concentrate onreaffirming relationships, making memories and living life with

fully-functional indoor amenities:1. Game Area2. Lounge Area3. Convenience Store4. Laundry Station 4. Laundry Station 5. Function Hall6. Audio Visual Room7. Fitness Gym8. Water Refilling Station

Maricielo Villas ensures a hassle-free resort living with laundry service area, way finding signage, an automatic fire prevention system,

garbage holding area, and the reliable service of our Property Management office

In Maricielo Villas, your home works for you.


A proud A proud project of DMCI Homesproject of DMCI Homes

DMCI Homes is the country’s premier triple A builder and developer that provides upwardly mobile young families with high quality, safe homes in

fully serviced communities near the urban areas.

With more than 50 years heritage of building some of the country’s most recognized landmarks, DMCI offers the same expertise and world-class

standards in every DMCI Homes Project.

Our passion to build projects with only the highest quality is relentless. With more than half a century of experience in building, DMCI Homes has the unique distinction of providing first rate construction techniques that allow

our company to build better homes faster.

Architectural BackgroundMaricielo Villas is developed in compliance to Republic Act

No. 8003 identifying Historical Corridors in Las Piñas

An act declaring the following areas

in the Municipality of Las Piñas as Tourist Spots:in the Municipality of Las Piñas as Tourist Spots:

• Asinan Area

• Las Piñas Church

• Bamboo Organ

• Las Piñas Bridge

• Father Diego Cera Bridge

• District Hospital

Site Development Plan

Indoor & Outdoor Amenities

• Convenience Store

• Laundry Station

• Lounge Area

• AV Room

• Fitness Gym

• Reflecting Pool

• Children’s Playground

• Garden Trails

• Thematic Fountains

• Landscaped Walkways

• Function Hall

• Game Area

• Water Refilling Station

• Cascading Kiddie Pool

• Adult Pool

• Pool Deck

Swimming Pool


Building Features

• Most of the units have balconies

• Garden Atriums

• Single-loaded Corridors

• Breezeways

• Scenic Elevators• Scenic Elevators

Development Features

• Guarded Entrance Gate

• Perimeter Wall

• Electrified Fence

• Roving Security Personnel

• CCTV Cameras in strategic locations

SECURITY

• Elevator for every building

• Overhead Water Tank

• Underground Cistern

• Provision for Cable TV, Telephone Line

• Centralized Garbage Disposal Area

• Sewage Treatment Facility

UTILITIES

PMO Services

• Security for Common Areas

• Housekeeping Services for Common Areas

• Utilities Application Assistance

• Motorized Vehicle Registration Assistance

• General Maintenance of Common Areas• General Maintenance of Common Areas

• Assistance in Minor Jobs in Residents’ Units

• Provides general information on suppliers and activities within the vicinity of the project

• Acts as liaison between the developer and the owner

• Events organizing

Unit layoutsUnit layouts

Applicable in all 5 buildingsApplicable in all 5 buildings

Segovia, Segovia, PontevedraPontevedra, ,

Sebastian & AlmeriaSebastian & Almeria

Segovia, Sebastian & Segovia, Sebastian &

AlmeriaAlmeria

PontevedraPontevedra & Madrid& Madrid

Unit Inventory

Mix:

Total Number of

Units

Approx. Gross

Area (sqm)

2BR 174 48.50 – 62.00

2BR 168 53.50 – 76.50

Unit MixUnit Mix

2BR 38 61.00 – 74.50

2BR 78 61.00 – 70.00

2BR 28 68.00 – 81.00

3BR 30 83.00 – 98.00

Total Residential Units 516

Total Parking Slots 316 slots 12.50

Building2BR

(48.5 – 62.0 sqm)

2BR (53.5 – 76.5 sqm)

2BR (61.0 – 74.5 sqm)

2BR (61.0 – 70.0 sqm)

2BR (68.0 – 81.0 sqm )

3BR (83.0 – 98.0 sqm) Total

Segovia 44 35 8 8 95

Pontevedra 40 10 34 10 94

Madrid 45 44 20 109

Unit Mix per BuildingUnit Mix per Building

Madrid 45 44 20 109

Sebastian 35 34 10 10 89

Almeria 55 54 10 10 129

Total 174 168 38 78 28 30 516

Unit FinishesUnit FinishesRESIDENTIAL AREA

2-BEDROOM UNITS 3-BEDROOM UNIT

37.0 42.0 45.5 49.5 51.0 65.0

FLOOR FINISHES

Living, Dining and Kitchen Ceramic tiles with baseboard

Bedrooms Vinyl planks with baseboard

Balcony Ceramic tiles with pebble washout

Toilet Unglazed ceramic tiles

WALL FINISHES

Interior Walls Painted finish

Toilet Painted plain cement finish above tile

CEILING FINISHES

Living, Dining and Kitchen Painted plain cement finish

Bedrooms Painted plain cement finishBedrooms Painted plain cement finish

Toilet Painted plain cement finish

KITCHEN AREA Granite finish kitchen countertop with cabinet system

DOORS

Entrance Door Wooden panel door on metal jamb

Bedroom Door Wooden door on metal jamb

Toilet Door Wooden door with louver on metal jamb

Balcony Door Aluminum framed glass panel (where applicable)

RESIDENTIAL AREA 2-BEDROOM UNITS 3-BEDROOM UNIT

37.0 42.0 45.5 49.5 51.0 65.0

WINDOWS Aluminum framed glass panel

FINISHING HARDWARE

Main Door Lockset Lever type keyed lockset

Bedroom Lockset Lever type keyed lockset

Toilet Lockset Lever type privacy lockset

TOILET AND KITCHEN FIXTURES

Unit FinishesUnit Finishes

Water Closet Top flush, one-piece type

Lavatory Wall hung type Under Counter Type (48 sqm)Under counter type and wall-hung with semi pedestal

Kitchen Sink Single Bowl Single Bowl with Drain Board

Kitchen Faucet Lever Type

Shower Head and Fittings

Exposed bath and shower mixer

Soap Holder White, Recessed type

Turn Over ConditionTurn Over Condition

RFO Dates

• Segovia – June 2012

• Pontevedra – July 2012

• Madrid – Sept. 2012

• Sebastian – Nov. 2012• Sebastian – Nov. 2012

• Almeria – Jan. 2013

Thank You!

End of PresentationEnd of Presentation

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