The problem with downloadable content

Some issues with content today• Sales teams ignore as much as 80% of marketing content

• Downloadable content is static - once it’s designed it’s tough to change (unlike a website)

• It takes too much time to create content for every persona or sector

• Sales find it tough to find decent content… so they make their own (and marketers hate that)

• It’s not personal!

The benefits of personalised content are clear…

20%Leads who are nurtured

with personalised content produce a 20% increase in sales opportunities.

61%61% of consumers feel

better about a company that delivers custom content, and are more likely to buy

82%82% of prospects say content targeted to

their industry is more valuable.

78%78% of consumers believe

organisations providing custom content are

interested in building good relationships.

But…

60%60% note they struggle to

personalise content in real-time, yet 77% believe real-time personalisation

is crucial

77%77% of marketers say

“dynamic, personalised content” across channels is very

important, but most are still in the planning

stages

47%Almost a half of

companies say that IT roadblocks are a

“a major barrier” in their personalisation

efforts

44%Scarce resources (lack of budget and/or staff) hold

back a large portion (44%) of companies from

investing in, or improving, their personalisation

efforts

So, we need content that..

Is easy to create

Integrates with existing

systems

Can be personalised

Can be produced

dynamically

Is cost effective

Can be customised

by sales

Our Intelligent Content Cloud builds personalised

content on-the-fly.

How does it work?• Works in the cloud

• Works from a simple form on your existing website, landing page or intranet

• Renders PDFs on-the-fly with no delay

• Outputs a unique PDF each and every time

• Plays nicely with your existing systems

SUBMIT

Without Matizmo

SUBMIT

Matizmo ICC

With Matizmo

Logic Processor Content Store Template Engine Realtime Render

SUBMIT

IntegrationsWe are working on integrations with Zapier, Salesforce and marketing automation systems

Forms can integrate easily on your site - multiple forms can point to one document

Integrates with email to instantly send either trackable links or attachments to recipients

DOWNLOAD

Our ICC powers two main products

Matizmo LeadEngine Matizmo SalesEngine

Matizmo ICC

Matizmo LeadEngine

Benefits

• Increases engagement and delivers more relevant content

• You receive better quality leads with more accurate information

• Offers the reader something unique and tangible

• You save resources producing separate content for each persona

• You can focus your message to key audiences without needing to generalise

• Content your audience will WANT to read!

With Matizmo LeadEngine each site or landing page visitor can personalise their content download with just a clicks

Matizmo SalesEngine

Benefits

• Saves sales lots of time and effort

• Prospect gets better, more relevant content

• Sales build better relationships and increase conversion

• Allows sales to target key accounts with highly targeted content

• Design stays on-brand at all times

• Content your sales team will WANT to use!

• Target key accounts with our Database to Document mass creation

With Matizmo SalesEngine your sales team complete a simple form and their prospect is sent a personalised PDF instantly.

Other uses• Partner marketing - Allow partners to have co-branded

versions to use with their sales team

• Event marketing - Let stand visitors receive a personalised report when they enter a competition (from a simple iPad terminal)

• Personnel - Generate personalised training and induction materials for new starters

• The opportunities are endless…

Some example uses• An ROI document personalised with a key accounts logo, colours

and calculations created in under a minute by a sales person

• A personalised report sent instantly from an iPad terminal at an event for every competition entry

• Allow sales and marketing to generate brochures by selecting products you wish to be included along with company size - all instant and on-the-fly

• Your next ebook personalised by your site visitors to display information specific to their sector

Book a demo: www.matizmo.com