Finding your PMP Match

Jen Witt – Director of Yield Management

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More marriages, more relationships, and more first dates than anyone else! US, CA, LatAM, UK, Nordics

Over 20 niche dating sites including OurTime.com, the largest community for singles over 50. US, CA

The finest in free online dating! On any given day, a million singles log in, do ten million searches, and send two million messages. US, CA, UK, DE, FR

All it takes is one date! Our experiential dating sites helps singles connect with creative ideas for their first meetings. US

Our flagship subscription dating brand in EMEA! FR, ES, IT, PT, CH, BE

The fun and free way to meet new people! This brand has truly global reach - EU, Asia, US, CA, LatAm

Our flagship German language subscription dating brand – DE, AT, CH

Our flagship Dutch language subscription dating brand –NL

The global dating app that revolutionized the way we connect

What does your true PMP love look like?

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1. You can create a mutually beneficial partnership

2. Their product appeals to your users and works for your brand

3. Both teams understand each others’ needs and have set expectations

4. You communicate effectively

5. The PMP generates money!

Single and Ready to Mingle!

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1. Summits like this!

2. Real collateral

4. Automated Tools

5. Put yourself out there!

3. Use a Matchmaker – your SSP!

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So what went wrong?

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It was all just a technicality….

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Top Tech issues – when there’s no delivery:

1. Did you turn the campaign on?

2. Did you exchange the correct deal ids?

3. Did you select the right buyer (including DSP)?

4. Make sure you’re choosing the appropriate targeting – e.g. Parent company as opposed to domain level

5. Are the bid prices right for the price floors?

6. Is the pub on the buyer’s blacklist? Is the advertiser on the pub’s blacklist?

7. Is there an issue with creative approval?

8. Is there a technology that could be blocked?

9. Different taxonomies with different systems often create confusion

It was all just a technicality….

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Top Tech issues – when there’s limited delivery:

1. Is there an unnecessary limitation in the targeting criteria? • frequency cap• daily cap• geo restriction• day parting

2. Is there some kind of auto optimization interfering?

3. Are there SSL issues?

4. Is this targeting being taken up by direct deals or other PMPs with higher prices?

3 Key Takeaways

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1. Understand the process for working with your partner of choice

2. Make your inventory as easy to discover as possible

3. Use a checklist to help avoid technical issues

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Thank You!