Mastery Journey TimelineMDL501 - 01JUN14Andrew Swindler

MasteryMay2014

Goal: Gain insight into various ways go how to become a master in my chosen field.

Strategies:

• Obtain position as Marketing & Communications Manager at LazyDay.com.

• Achieve a larger piece of design control at T1Visions.

• Read and study course materials namely Mastery by Robert Greene.

Defining Client Needs June 2014

Goal: Learn how to translate client needs and request to team, and achieve desired goal.

Strategies:

• Develop and tweak external and internal communication.

• Start work on portfolio development through wire-framing and mockups.

• Read http://my.safaribooksonline.com/book/-/9782940439782/knowledge/interpreting_client_and_custom

Brand Development July 2014

Goal: Better understand the importance and depth of branding, and designing a brand campaign

Strategies:

• Research various companies branding efforts, both successful and failed efforts.

• Continue work on portfolio development through wire-framing and mockups.

• Read http://www.rakuten.com/prod/designing-brand-identity/230632702.html?listingId=331600202&scid=pla_google_SynergyDataInc&adid=17260&gclid=CjkKEQjwnqucBRDZvf_rk-fEj7wBEiQA8HDLEnyYHhebShyWuFsGnhoGWEq4tTcNrWHmS12K51LO-UTw_wcB

Effective CopywritingAug. 2014

Goal: Learn how to effectively pair writing with visuals.

Strategies:

• Write as much copy as I can that correlates to my design efforts I am working on in my portfolio, and class work.

• Continue work on portfolio development through wire-framing and mockups.

• Read http://www.amazon.com/Effective-Copywriting-Smashing-eBooks-Magazine-ebook/dp/B00BYEUKN8

Design ResearchSept. 2014

Goal: Learn how to properly conduct research for designing will help me become more effect and efficient in future roles.

Strategies:

• Continue research for new ideas and designs for both coursework and my portfolio.

• Continue work on portfolio development through wire-framing and mockups.

• Read http://www.amazon.com/Design-Research-Perspectives-Brenda-Laurel/dp/0262122634

Organizational Structures Oct. 2014

Goal: Become even more organized than I already am, organizing research and completed work will create a better workflow.

Strategies:

• Applying new research and ideas learned in previous courses to actual media for my portfolio.

• Continue work on portfolio development through wire-framing and mockups.

• Read and study course material.

Design Strategies and Motivation Nov. 2014

Goal: Explore different styles and strategies of design to become a more diverse manger that can work in multiple environments.

Strategies:

• Continue design research, searching for inspiration and motivation that will aid me in my career.

• Continue work on portfolio development.

• Study http://www.howdesign.com/how-magazine/how-march-2013/understanding-design-strategy/

Design Integration Dec. 2014

Goal: Learn how to take research and ideas and explore them through concepts and prototypes, will help solidify the creative process.Strategies:

• Develop ideas from research into concepts and prototypes across various types of media.

• Continue work on portfolio development.

• Read http://www.amazon.com/Design-Thinking-Integrating-Innovation-Experience/dp/1581156685

Multi-Platform DeliveryJan. 2015

Goal: Learn how to effectively design across multiple platforms will open up more possibilities for employment.

Strategies:

• Develop multi-platform design campaign, using knowledge I have gained throughout the previous courses.

• Begin finalizing my personal portfolio.

• Read http://www.amazon.com/Designing-Multi-Device-Experiences-Ecosystem-Approach/dp/1449340385

Measuring Design EffectivenessFeb. 2015

Goal: Learn how to gauge the effectiveness of my work through testing and evaluation by others.

Strategies:

• Submit my portfolio to multiple sources of scrutiny to see if my work is to par, and where it should be.

• Begin researching and looking for employment opportunities that match my experience and skill level.

• Read http://day-by-day.park.bz/2012/03/design-effectiveness-is-important-but-hard-to-measure/

ThesisMar. 2015

Goal: Present a multi-media campaign will be a true test and validate what I have learned.

Strategies:

• Take everything I have learned throughout the program and apply it to a single campaign.

• Continue researching and looking for employment opportunities that match my experience and skill level.

• Read and study course material.

Professional PracticeApr. 2015

Goal: This course will give me to the time to work on my portfolio as well as research the job market.

Strategies:

• Tweak my portfolio to comments and recommendations of those who reviewed it.

• Continue researching and apply to employment opportunities that match my experience and skill level.

• Read and study course material.

Characteristics of a Mentor

• Patient• Sincere• Knowledgeable • Wiliness to teach• Easily communicable• Invested in my success• Sense of Humor• Flexible schedule

Mentors In My Field• Mark Anderson - markwestanderson@hotmail.com

• Eric Hsueh - ehsueh@lpg.com

• Jason Monastra - monstra@ugtechnologies.com

• Grace Mills - gmills@t1visions.com

• Tom Zenge - tom@lazyday.com

• Scott Valentine - scott@lazyday.com

• Jim Connolly - jconnolly@t1visons.com