"Content is King"The Importance of Content

 

● Have people visit your site 

● Have people stay there a while 

● Have people continue to come back  

What Are Your Intentions?

So where do you start?

“Sites that update their content 5 times a month receive 300% more traffic” (http://www.esacramentomarketing.com/businesses-need-to-get-with-the-content)

More VisitorsMore Customers

Step 1: Get People to Visit

Make it relevant. Make it interesting.

Because Content Is King.  

Search Engines Don’t Care About Design

Content ∙ Search Engines ∙ Consumer

Keep your site fresh.  

Quality. Engagement. Freshness.

How often should a site be updated?Often. Weekly, if possible.

 How much should a site be updated?

A lot. 

What kind of content should be added to the site?New Pages. Not just new content on existing pages.

 

Think: Expiration Dates  

Don't Let it Go Stale

You don't want the stench of bad contentkeeping people from coming back to your site.

   

So take care of that content. 

You want the sparks to fly!  

It's Like Going on a Date

Just like you wouldn't want the conversationto die down on a first date,

it’s the content that sparks an interestand keeps that visitor coming back!

 

People like to be intrigued.  

Step 2: Make People Stay a While

Express how great you truly are.With Content.

Is there really a person behind this website? 

Do you know what you're doing? 

Are you going to take care of me as a customer?

Content. Content. Content. 

Make those visitors know you actually exist. 

Show off how much you know about customer service and managing a crisis. 

Show that you care about each and every customer.  

Show that you care about the time and effort it takes for people to pick your site out of millions.

Your Work is Done!  

Step 3: Keep People Coming Back

Just Kidding. Your work is never done.

Tricks of the Trade 

Blogs – Post infographics, comic strips, funny stories about insurance, or important news about changes in the industry. Blogs are the epitome of new,

fresh, and relevant content on your site.

Contests – People like free prizes. And businesses like free publicity. A contest can also be the best way to keep people coming back.

Testimonials – Seeing that Susie from down the street highly recommends your business will definitely help Mary make a decision to stay on your site for

business.

Tricks of the Trade 

Newsletters – This is a perfect example of how you can get people to visit your site, and then you can kindly remind them to come back.

Press Releases – If you’ve got fresh, exciting, and relevant news to share,

consider this option for some good, off-site content.

Landing Pages – Take advantage of your great design and some even better content. Use these pages to cater to specific content, and make it easy

for the consumer.

Landing Pages 

Bottom Line 

It does it all:  

Gets People to Visit 

Makes People Stay a While 

Keeps People Coming Back 

Content is King.

And now you know the importance of content.

    

Thank You!