mastering the art of ecommerce reporting with excel
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Mastering the Art of Ecommerce Reporting With
Excel
HOSTED BY:
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Presenters
• Jacob Brown– Senior Account Manager at Hanapin Marketing
– Blogger on PPC Hero
– @jakebrownppc
• Alaina Thompson– Production Associate at Hanapin Marketing– Blogger on PPC Hero– @AlainaPThompson
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Live Poll Question #1
How do you manage your PPC account(s)?#thinkppc
a) I’m part of an in-house PPC teamb) I do all the marketing including PPCc) I work with an agencyd) I’m a consultant
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Easily Calculate Projected Lag RevenueTools > Conversions > Attribution > Time Lag
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Easily Calculate Projected Lag Revenue
=IF(ISNA(VLOOKUP(C:C,I:J,2,FALSE)),100%,VLOOKUP(C:C,I:J,2,FALSE)
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Revenue per Impression Ad Testing
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Revenue per Impression Ad Testing
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Bid Changes in Excel
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Bid Changes in Excel
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