mastering email deliverability with marketo & 250ok

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Mastering Email Deliverability with Marketo & 250ok

March 30, 20151HousekeepingWe will send out the slides and recording after the webinar concludes

Please type questions in the chat box to be answered in the live Q&A session after the webinar

Feel social? Use #mktgnation, @marketo in your posts!

Page #Marketo Proprietary and Confidential | Marketo, Inc. 3/30/15Page #Marketo Proprietary and Confidential | Marketo, Inc. 3/30/15Todays Speakers

Kristen KaighnSr. Product Marketing Manager, Marketo

Greg KraiosFounder/CEO, 250okPage #Marketo Proprietary and Confidential | Marketo, Inc. 3/30/15Page #Marketo Proprietary and Confidential | Marketo, Inc. 3/30/153

What does email deliverability even matter? Page #Marketo Proprietary and Confidential | Marketo, Inc. 3/30/15Page #Marketo Proprietary and Confidential | Marketo, Inc. 3/30/15It matters!

Page #Marketo Proprietary and Confidential | Marketo, Inc. 3/30/15Page #Marketo Proprietary and Confidential | Marketo, Inc. 3/30/151

Top Email Marketing Challenges

Have you seen my email? Page #Marketo Proprietary and Confidential | Marketo, Inc. 3/30/15Page #Marketo Proprietary and Confidential | Marketo, Inc. 3/30/156

Top Email Marketing Challenges 21

Have you seen my email? Page #Marketo Proprietary and Confidential | Marketo, Inc. 3/30/15Page #Marketo Proprietary and Confidential | Marketo, Inc. 3/30/157

Have you seen my email?

Top Email Marketing Challenges 321Page #Marketo Proprietary and Confidential | Marketo, Inc. 3/30/15Page #Marketo Proprietary and Confidential | Marketo, Inc. 3/30/158

Page #Marketo Proprietary and Confidential | Marketo, Inc. 3/30/15Page #Marketo Proprietary and Confidential | Marketo, Inc. 3/30/159250ok DEMO

How 250ok and Marketo are integrated central hub 10Email Deliverability Power Packs include:Inbox Monitoring Tests

Email Rendering Tests

Seedlist-based inbox monitoring covering ISPs across the globe Delivery confirmation of emails delivered to inbox, spam or missing Email delivery reporting to track inbox, spam, and missed percentages Breakdown of specific email deliverability issues by campaign Average inbox, spam, and missed delivery rates benchmarking dashboard Email preview across 30+ email clients and mobile devices before sending Comprehensive design reports that include images and links analysis Spam reporting

Page #Marketo Proprietary and Confidential | Marketo, Inc. 3/30/15Page #Marketo Proprietary and Confidential | Marketo, Inc. 3/30/15Key Takeaways1 Undelivered emails can have a big impact!3 Look into the future by testing before sending!2 How your email looks matters to your customers!Page #Marketo Proprietary and Confidential | Marketo, Inc. 3/30/15Page #Marketo Proprietary and Confidential | Marketo, Inc. 3/30/1512Questions?