Masterclass: Deliver 50% growth with Lean UX

Wednesday 12th August

Wi-Fi code: thestrand Event hashtag: #LeanUXMasterclass Follow us: @Ubxd

Wi-Fi code: thestrand Event hashtag: #LeanUXMasterclass Follow us: @Ubxd

Session schedule

09:30 Introduction and warm up

Session 1: Learn / Build

Break

Session 2: Test / Create plan

Final exercise

12:15 Session close

Wi-Fi code: Event hashtag: #LeanUXMasterclass Follow us: @Ubxd

Introduction

key performance indicators

Business metrics used to evaluate factors that are crucial to the success of an organisation.

KPIs differ per organisation

KPIs are above all else, a set of indicators to measure data against, a sort-of enterprise success gauge.

Ultimately, they help an organisation assess progress toward declared goals.

Health Warning

Not all data is valuable

KPI Pre-requisites

A clear strategy and objectives.

A predefined organisational process.

Clear business objectives for the process.

Quantitative and qualitative measurements.

An active approach to finding and remedying enterprise variances.

SOME Examples

ARPU

Churn

Cost of delay

$ per kilogram

days to target

Strategic Goals

Themes

Tactics

Measures

Connections

Cause and effect

Conflict

Companion

Strategic Goal

Theme

Theme

Tactic

TacticMeasure

Measure

Measure

Tactic

TacticMeasure

Measure

http://w2smarketing.com/measuring-your-social-media-and-a-kpi-cheat-sheet/

Benefits of KPI Trees

They sum up a complex situation

Help build agreement

Easy to explain the approach

Keep in step with changes in strategy

Understand how measures interact

My Tips

Keep it human

Publicise and radiate

Act on indicators

Don’t rely blindly on measures

Keep it fresh

Scratch the surface

Funnel Visualisation

Tools

Google analytics/Kiss Metrics/Mix Panel

Flurry (Yahoo), Positionly, Klout, Delighted

Gecko Board/Simple KPI/Klipfolio/Bime/Cyfe

statuspage.io/Munin/Nagios

Qualaroo/Qeryz/Survey Monkey/User Voice

@ubxd

Thank you

@ubxd