Perfect timing.

Everything in social media happens

fast, so you need to act quickly as

well. Like Oreo did during Super

Bowl 2013 blackout. Their tweet

initiated and set the real-time

marketing trend in the industry.

Consistency.

Be consistent with your values and

your brand image. Real-time

marketing should underline brand’s

appearance, not present something

dissociable.

Customer orientation.

Do not forget who follows you. You

should create value for your

audience, engage your followers, so

they will be ready to share content.

Tracking news.

Many real-time posts or tweets can

be planned ahead. Like Oscars. But

you cannot foreseen everything.

Good practice is to track news and

monitor your brand, so you will

never miss the chance to show off

with your skills and creativity.

Whether it concerns only your brand

or global news.

Originality.

It is easy to jump on the bandwagon

and copy other brand's ideas, but it

is not always well-perceived. Be

creative, original and design

something special. Originality is

always appreciated.

Design.

It is not hard to create good-looking

graphics with tools that are available

on the market. Put some effort in

designing content.

Sense of humor.

Content which makes people laugh

is the most viral. So show your witty

sense of humor and cheer them up.

Your chances for shares and likes

will increase many times.

Go the extra mile for your

customers.

What WestJet did for their

passengers was remarkable and

other brands can follow its lead. The

company went the extra mile,

combining online and offline

engagement together. Putting much

more effort for your audience will

pay you off for sure.

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