master - media.ied.itmedia.ied.it/documents/682567_mr014_interior designpublicspaces…3 > master...

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2 > Master Roma - Interior Design for Public Spaces

Istituto Europeo di Design is an international school of higher education for Design, Fashion, Visual Commu-nication and Management of creative disciplines. Esta-blshed in 1966, long before the blossoming of the Universities of design in Italy, its pragmatic, culturally rich model instantly made it a strikingly innovative insti-tution.Occupying a middle ground between the limitations on purely vocational schools and absolute academic abstraction, IED is the achievement of its founder and current President Francesco Morelli’s farsighted intuition,which he expressed in the synthesis of “knowledge and know-how”, the underlying thinking behind the IED project.Today, IED is an international university-level network with seats in Italy, Spain and Brazil. Starting from China,IED is now about to expand its international presence, paying special attention to the rising star countries of the new economy and continuing to pursue its constantlyevolving cultural and entrepreneurial project.The Environment, Sustainability, Art, the Excellences of Made in Italy and the New Media are just some of the professional scenarios targeted by the new training courses available at IED.

HistoryEven if IED keeps its Italian cultural matrix, nowadays it is also considered an international school, a place of culture and training with seats in Milan, Rome, Turin, Venice, Florence, Cagliari, Como, Madrid, Barcelo-na, São Paulo and Rio de Janeiro. The school organi-zes three-year post-graduate courses, specialization andprofessional development courses, advanced training courses and masters.Since 1966 IED has developed an innovative didactic methodology focused on the synergy between techno-logy and experimentation, and based on creativity, on the development of cross-disciplinary projects and inte-gr ted communication strategies, and on the different aspects of the market as well as on the new job profiles.A methodology nourished and enriched by the constant dialogue with professionals coming from all fields and working as teachers at IED.IED is member of different international academic inst-tutions and associations, among which Cumulus (Desi-gn Educational Network co-funded under the Erasmus section of the Socrates Program), ELIA (Europe-an League of Institutes of the Arts), IAA (International Advertising Association), FIYTA, IIE, EAIE and MEC-Bra-zil. Moreover, it signed partnership and student exchan-ge agreements with more than 40 of the most important universities in 21 countries around the world.

Vision In an increasingly globalized world, IED is positioned asthe international school of higher education for all the creative professions, with a special focus on all the diffe-rent and latest adaptations of design. IED aims at contri-buting to the wealth generated by cultural exchanges between Nations, and at respecting diversity in nature and in the environment to train responsible future citzensof the world.

MissionTo develop our students’ creative talent by providing them with the conceptual, design and organisational tools they need to be proficient, competitive professio-nals in an interconnected world that presents increasingly arduous challenges.

Gruppo IED

120.000 alumni

30% of foreign students

10.000 students per annum

11seats

100different nationalities

1.000training projects inpartnership with theproduction system

100academic agreements

400acknowledgements andawards won by our students

1.900lecturers

600 staff members


CompaniesEver since its foundation, the mission and objectives that have driven the training experience at IED have remained unchanged. Every day, our training model builds new value on constructive confrontation, exchange and relations between business enterprises operating on a local and regional scale and internationally, communities of profe-sionals and the young people who represent the future. Thisis a virtuous relationship, based on students readiness andcommitment to grow and learn through an unprecedented experience.Every year, almost 100 companies collaborate in training IED students in different ways so that they can access the job market.Research projects, creative competitions, workshops, special projects are the most common methodologies usedin the IED-companies relationship. These are great oppor-tunities for the students to establish study and comparisonrelationships aimed at work and to participate in the societyas full members of it.Thanks to its enlarged network including studies, compa-nies, institutions and partner universities, IED is not only a training institute but also an incubator for its students where they develop their business skills, as well as a show-case highlighting their talents.

PartnerAccessorize, Adidas, Agenzia Roma Servizi per la mobili-tà, Alcott, Alexander McQueen, Alysi, Amnesty Internatio-nal, Angelo Vitti Armani, Ansuini, ATAC S.p.A, Babel Group Baloon, Bespoke srl, Best Network Srl, Bic Lazio, Boccada-mo, Bulgari, Casa delle Letterature, Casato Gioielli, Cera-mica Flaminia, Chanel, Coming Soon Television, Comune di Roma, Cooperativa Ceramica d’Imola, Costume Natio-nal, Cristina Rubinetterie, CTM, David Mayer Naman, Dior, Dolcefarniente, Edizioni Condé Nast, Emilio Pucci, Erman-no Scervino, Events In & Out, Extyn Italia, Fabbrica del Vapore, Felmar, Ferragamo, Fiemme, Fotografia Festival Internazionale di Roma, Freitag, Gambero Rosso, Gattino-ni, GB Enigma di Gianni Bulgari, Giorgia&Johns, Gruppo Armando Curcio Editore S.p.A., Gucci, ILPO Divisione Inte-grali, Indesit, Ittierre, Jit Italia, La Perla, Laboratorio Dagad, Lago, Laltradonna, Librerie Arion, Luxottica, MACRO - Museo d’Arte Contemporanea di Roma, Marella Ferrera, Mariotti, Meltin’ Pot, Metro C Roma, Mondelliani, Mora-to, Mother and Child Italia Onlus, Museo Laboratorio della Mente di Roma, Nadiamari, Next spa Marketing & Commu-nication, Nike, Nikon, Nokia, OBG, OneCARE Europe, Patri-zia Pepe, Pellegrino S.p.A., Pentole Agnelli, Pinko, Provin-cia di Roma, Publispei, Qubit Ltd, Renato Balestra, RGD, Ripa Hotel, Rosaline Jewellery, Sarben, Sistema Composi-ti, Sitcom televisioni srl, Sixty, Slamp, Strenesse, Subdued, Teatro Eliseo, TEDxTransmedia, Tokidoki, Unilever Ice Brand Development Centre – Algida, Unopiù, Urban Expe-rience, VBH Accessori, Versace, Warner Bros, WFP World Food Programme.

Title: Open Conversation with Santo Versace (Photo by: A. Mariani)


IED Master CoursesA IED Master is mainly an experience which allows those whoattend it to be absorbed in conceptual and project territories extending far beyond the premises and the rooms in which they are hosted. IED Master Courses have a flexible structurein terms of contents and are able to respond more effectivelyto those who wish to excel both in creativity and manage-ment. The Master Courses are based on the principles of Italian design: spirit of curiosity and initiative, will of change scenarios thanks to technical skills and creativity.Conceived together with companies, IED Master Courses prepare students to face the labour market and to build their own professional identity combining different fields of knowledge.According to the different levels of in-depth examinations, attendance, participants and length, IED Master Courses aredivided into:

Professional Study Program The Master Professional provides know-how and tools to beused in professional activities. The Master Courses, either full time or part-time based, have three main goals: to providemethodological, technical, cultural and design tools related to the different professions; to develop the ability of applying what has been learned; and to manage the project comple-xity. Career prospects are focused on companies, design studios, and agencies. In particular, the professional profi-le could be that of a senior expert with both theoretical and practical significant skills, or of a manager, with a strong multidisciplinary approach, responsible for the development and integration of new products.

Research Study Program The Master Research aims at giving a correct methodology for both basic and applied research. The program intends to enhance and implement the ability of choosing, according toone’s own attitudes and professional goals, the most suitableeducation path and additional subjects, leaving space for experimentation, research and free exploration.

Advanced Study ProgramThe Advanced Study Program Courses are short courses with different levels, from specialized training to advanced professional training, delivered either full time or part time.They are particularly appropriate for professionals wishing todevelop their skills and to deal with the ever-changing needsof the production context from both a technical and creati-ve perspective.

VISION WITHOUT EXECUTION IS HALLUCINATIONThomas A. Edison

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Master in Interior Design for Public SpacesThe program ranges from interior design to scale drawing and city planning. From the front office of banks and public institutions to places of worship, entertainment areas, exhi-bitions and shopping centers, interior design is a key field able to integrate design opportunities and other disciplines, such as visual communication and experience design, to meet the increasingly complex needs of our communities.

TargetThe Master in Interior Design for Public Spaces offers a comprehensive training pathway for architects, interior designers, landscape designers and graphic designers wanting to learn specific knowledge in the design of those large interior spaces open to the public that are increasinglyimportant in our cities: areas of everyday life or addressed to free time activities and experience exchange.

Professional opportunitiesThe Master teaches the skills required to develop an inde-pendent carrier as a designer in the field of the interior design for public spaces. Therefore, the course aims at improving the designers’ ability from a creative and tech-nical viewpoint so that they can offer complete packages to heir customers, work with teams realizing projects for big public and business customers, and be involved in project structures inside big companies and institutions.


Program Historical and theoretical setting

The design for the public space will be organized by considering an historical viewpoint in order to understand the social, economic and technological changes of the past, to catch the current characteristics and to interpret the future evolutions.

User Experience in the public spacesThe issues concerning the design for the public spaces will be dealt by considering the visitor’s behaviour, and by developing those sociological, perceptive, promotional, economic and regulatory aspects that play a key role in the project definition. Particular attention will be paid to the new involvement limits of the visitor through the interaction design, both from the viewpoint of the on-site installation realization and from the viewpoint of the integration of the public space with mobile and augmented reality applications.

Information DesignIn the public spaces the visual communication elements suchas traffic signals, advertisements and signs have to be conceived, designed and realized as part of the space design and of the fixed and mobile furniture. During this part of the Master, graphic designers with specific skills will be given the basic tools to integrate their competences with those of the interior designer.

TechnologiesDeep study of the most recent technologies and of the physical obstructions of the equipment. Focus on the perceptive quality and on the environmental and economic sustainability.

Communicating the project Rendering, photo-retouching and graphic software to displayand present the project.

Design LabA long part of the program (around 50% of the total number of hours) will be dedicated to design, and will be divided into 4 design labs held by professionals and dealing with four intervention areas: Business, Services, Culture, and Transport. Each design lab will deal with the project at two levels: on the one hand, it will consider the overall project - layout, coordinated image – and, on the other hand, it will deeply study an important element up to the detailed design project.

The Direction reserves the right to make any changes according to the needs of the teachers and of the School itself.

MOVINGkNOWLEDGETO GENERATEWEALTH Marshall MacLuhan


Coordinators Alberto Iacovoni

Architect, founding member of ma0/emmeazero, an architect firm whoseactivity spreads in many fields such as interior and urban design, achie-ving many awards in national and international competitions, and partici-pating in exhibitions such as the X, XI and XII Biennale di Architettura di Venezia. Borderlines, (Damdi 2008), is the first monograph dedicated to the activity of the firm.Author of Game Zone, playground between virtual scenarios and reality (Birkhauser 2003; Edilstampa 2005), and Playscape, published in 2010 for the types of Libria, he explored the interaction between the human being and the space.After different experiences as lecturer in Institutes such as Cornell Univer-sity and Inarch, Alberto Iacovoni in now cultural coordinator of the seat of IED Rome.

TeachearsDomitilla DardiFrom 2003 to 2007 she taught History of Design and History of Contem-porary Art at the Architecture Faculty in Ascoli Piceno (UNICAM). Since2007 she’s been working as external architecture curator at MAXXI Museum in Rome. Always since 2007 she has been teaching History ofDesign in the three-year courses at IED Rome. Since 2009 she has beenresponsible for culture at ADI Lazio (Association for Industrial Design in Italy). She holds training courses, and is engaged in research and consultancy for different companies working in the field. Moreover, sheworks as copywriter.

Alessandro CasadeiJAfter an experience at Rudiger Kramm’s studio in Darmstadt, Germany,since 1996 he has been working in Rome at Massimiliano Fuksas studio, where he has managed some of the most important projects,

such as the Twin Tower in Wien, the Peace Centre for Simon Peres in Tel Aviv, the Büro Center Axel-Springer Platz in Hamburg, besides nume-rous competitions among which Centro Congressi Italia in Rome. Sincethe year 2000 he has been member of the AKA Architetti studio in Rome,with which he took part in architecture competitions in Italy and Europeand won prizes and rewards (the first prize for the Centro Televisivo Sperimentale in Reggio Calabria, the first prize for the new town hall in Caselle Torinese, the first prize for a one-family house prototype in Germany). Among the projects he realized and those under realization are the new seat of the ADNkronos, the enlarging of the Goethe Museum and the improvement of the seat of the World Food Programmein Rome.

Monica A.G. ScanuShe teaches Design Management at IED Cagliari and at the Secon-da Facoltà di Architettura in Rome. She has a doctorate in Architectu-re Technologiesand another one in Design Culture and Management Program, Bilgi University in Istanbul. She was design, architecture and international cultural consultant at the Assessorato alle Politiche Cultu-rali (Cultural Policies Department) within the Rome Municipality.

Andrea StipaHArchitect, after his graduation in Rome, he worked two years in New York at Eisenman Architects studio and he got the Master in AdvancedArchitectural Design at the Columbia University in 1992, where some of his lecturers were Hani Rashid, Sulan Kolatan, Stan Allen and Joan Oakman, among the others. Back to Italy in 1993, he worked at FuksasAssociati studio. Since 1994 he has worked as professional between Rome and Siena, and received some awards by participating in the mostimportant national and international architecture competitions. From 2001 to 2002 he worked at Toyota Motor Italia in Rome, where he was mainly responsible for the design of the interior public spaces. In the

same year, he founded Stipa Architettura studio and received importantrewards for the realization of theoretical projects and architecture competitions. Moreover, the studio realized some architecture works focused on the interior design, such as the transformation of the Moder-no cinema in Rome into a Warner Village multiplex, the new Anica cine-ma in Rome, as well as the online check-in building at the Turin airport.

Luca GalofaroArchitect, he graduated in Rome in 1990, and in 1993 he obtained the Master degree in Spatial Science at the International Space University,at UHA Huntsville. In 1997, he founded the Architecture studio IaN+ and got many awards and rewards in national and international competi-tions. He has been invited in the most important architecture exhibi-tions, and year 2006 he won the Italian Architecture Gold Medal for the first work he realized. IaN+, a multi-disciplinary structure, aims at reali-zing a meeting and overlapping point between theory and practice of the architecture. Moreover, Galofaro is author of many books, and he was lecturer at different important universities in Italy and abroad.He was visiting professor at the Korean National University of Arts in Seoul (2004), at the University of Pennsylvania (USA 2005), at the Cornell University (Rome Program 2006-2009), at the École Spécial d’Architecture in Paris (2007-2008), and he is now teaching at the Bart-lett School of Architecture in London.

Faculty Coordinators e Teachers


After meeting those students who successfully end their lear-ning pathway, Career Service submits portfolios to potentially interested external companies, arranges the selection inter-views aimed at activating stages (or training periods), colla-borations, and field projects, and ensures constant suppor-ting and monitoring activities.During the study pathway, IED trains students and providesthem with the techniques and tools required to write their CVs, to tackle a selection interview, to realize their personalprojects portfolio.The stage (or training period) is conceived as an on-site lear-ning and training period at one of the companies collabo-rating with IED. This period – lasting from 2 to 6 months - allows the students to apply the acquired tools and knoledgeto a real professional project.Instead of a stage, students can be involved in a Field Project,i.e. a consulting project or an individual or group collabora-tion led by a teacher who acts as project tutor. The teacher supports the team in managing the company-customer rela-tionships, in developing the project, in preparing the final report and in presenting the results to the company in a realprofessional situation.Career Service IED manages the activation activity and if the selection interview is successful it monitors the training period.

Career Service

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IED Roma - Via Alcamo 11 (Photo by: Antonio Cama)


IED Roma A Cross-media Capital

Thanks to its great cultural heritage, in its 30 centuries of history Rome has been the first and the largest metropolis of the world. Its culture has influenced the society, literature, art, architecture, religion,philosophy and law of the entire Western world. IED Rome headquarterbenefits from all the characteristics that make the Capital a breeding ground to develop creative jobs. Rome is the centre and the point of reference for specific sectors of the creative industry. It periodically hosts important national and international events in which IED is a keyactive player, including Rome Film Festival, Roma-Europa Festival, AltaRoma AltaModa, and the Rome International Photography Festival.Rome is the city that best combines architectural beauty, history and continuous incentives coming from the cultural avant-gardes.The recent opening of the new MACRO and MAXXI Museums has given a new stimulus to the contemporary art industry by attracting the interest of an increasingly large and heterogeneous public. In 2013 the seat of IED Rome celebrates 40 years. Since 1973 the school has trai-ned thousands of creative students who now hold important positionsat national and international well-known companies.Today, more than 1500 students coming from Italy and from all over the world attend the two hubs of IED Rome placed in the neighbou-rhoods of Testaccio and San Giovanni: the schools of Fashion and Management Lab are in Testaccio, the district of the Rome “movida” crowded with Italian and foreign students who spend their free time in nightclubs, theatres, cinemas, and places where artists meet. The schools of Design and Visual Communication are in San Giovanni, near the picturesque and cosmopolitan neighbourhood Pigneto full of aggre-gation places, meeting points for underground musicians and stre-et art lovers.

IED Roma Master CoursesA IED Master Courses have a flexible structure in terms of contents and are able to respond more effectively to those who wish to excel both in creativity and management. The Master Courses are based on the principles of Italian design: spirit of curiosity and initiative, will of change scenarios thanks to technical skills and creativity.Visiting the labs, the study areas, and the technological infrastructu-res, and living the atmosphere that makes the training experience at IED unique is the first step to understand the world of the post-gradua-te training. Fix an interview so that you can visit the school premises and see the projects of those who chose the pathway you are intere-sted in and who are now working as professionals in Italy and abroad.

IED Design Master Courses Interior Design Food Design Interior Yacht Design Handicraft and Self Production Design Exibit Design: Allestimento e Interazione Interior Design for Public Spaces

IED Moda Master Courses Stylist per la Moda e lo Spettacolo Luxury Marketing Management Comunicazione e Marketing per la Moda

IED Management Lab Master Courses Brand Management Arts Management Curatore Museale e di Eventi

IED Visual Communication Master Courses Transmedia Producer

Advanced Study Program Web Design Scrittura Creativa e Storytelling Marketing e Management della Cultura Scrivere Serie TV e Web Series


Facilities and LaboratoriesLearning, designing, participating, competing, producing andestablishing relationships through labs, equipped classrooms,and services addressed to the students. Thanks to the classro-oms where theoretical lectures are held, to the common areasat students’ disposal, and to the support of the specialized staff,IED built a network of efficient structures and services in orderto translate knowledge into practice.

Classrooms, Common areas, LibrariesIED classrooms are equipped with the devices required for training and research: computer with Mac OSX and Windows operating systems, projectors, and audio devices.In order to complete the learning experience started in the classroom and to allow those who wish to apply what they learnt inside the structure, IED offers its students common areas equipped with Wi-Fi connection.Books, newspapers, magazines, and audio-visual material area useful support for learning and research and are available forconsultation and loan.

LaboratoriesLaboratories are an essential support to the didactic activity and all of them are equipped with high-tech devices. The struc-tures available at IED Roma are listed here below.

Modelling Textile lab Tailoring Lab Video Lab Sound Lab Photo Studio PC, CAD and MAC Computer Lab

Equipment and loansIED puts some equipment at its students’ disposal that, if available, can be borrowed after lectures to develop specialprojects or to support examinations or didactic activities. For example, IED can lend Reflex cameras, Full HD video cameras, microphones, digital recorders, etc.


Pratical Information Starting Date: May 26, 2014 Location: Rome Duration: full-time Language: English Fixed Maximum Number: The admission to the Master course is limited

to a maximum number of participants defined according to the didacticneeds - together by the Master Office and the Coordinator.

Master DiplomaAt the end of the Master’s course all enrolled students, who successfully attended at least 80% of the lessons, will receive a Certificate of Attendance. To obtain the Master’s Diploma Certificate in Interior Design for Public Spaces the student must sit and pass all interim exams and have demonstrated commitment in developing a successful final thesis. An examination board comprising the coordinator of the Master’s, the Head of the School, the Client and part of the teaching staff will give the student’s final grade marked on a percentage scale of 100 which will be recorded on the certificate.

How to EnrollEntry RequirementsStudents intending to enrol must be in possession of a bachelor’s degree or similar qualification (diplomas from private schools at University level) or have considerable professional experience in the area of study. Applications are also welcome from undergraduates who will be completing their degree before the Master’s start date. For a complete understanding of the contents of the teaching programmes in IED Master’s courses students should have the minimum language requirements of B2 (QERCL) for courses in Italian and B2 equivalent to IELTS 5.5 or TOEFL IBT 68 for courses in English. Students who are not mother tongue must present a valid language certificate or request a language assessment interview with IED. Courses take place throughout the year. Enrolment must be completed 30 days before the beginning of your chosen course.

To start your admission proceduresclick on APPLY NOW on the course webpageor go to http://ied.edu/application-master-courses

Upon receipt of your login credentials, you can complete the form with your personal information and send, among others, the following docu-ments:a. Letter of motivation in the language of the chosen course;b. CV with description of work experience;c. Copy of valid Bachelor Degree or equivalent Diploma, translated intoItalian or English;d. Supporting Portfolio of max 8MB.

Selection ProcessThe selection is based on the assessment of the Curriculum Vitae -followed by a motivation letter - and of the projects portfolio.The admission is defined by the Master course Coordinator.

FeesTotal fees amount to € 17.300,00 divided as follows: € 3.500,00 Enrolment fees, € 13.800,00 Tuition fees.

For information on payment methods, grants and funding please contact the Admission Center.Please note that loans may also be available for students,payable in 6 interest free instalments or in 12 instalmentson a low interest rate for Italian students.Every year IED also promotes competitions for student grants. For further information see http://creativecontexts. com

Admission Center At every IED school the Admissions Center offers constantassistance and support to students and to anyone requiring information on courses or activities at the Institute.By contacting the Admissions Centre we can help you findout more about what IED has to offer and help you choose the course best suited to your needs, providing detailed information on how the courses are organized, their contents, objectives and future job prospects.

AccommodationFor out of town students, or those looking for a place to live we provi-de a list of rooms and flats to rent. Most of the accommodation available is within easy reach of IED schools. The list is periodically updated and copies are available at the reception of each school. IED also has web space available for those looking for or offering rooms or flats to rent.For further information: http://www.ied.edu/rome/info/accommodation

Open DaysOpen days are held where you can meet the coordinators, business part-ners and IED staff, take a look around the school, and find out more aboutthe contents and professional opportunities of a master’s Program at IED.For further information contact IED MASTER Roma.

For inforation please contac:IED MASTER RomaVia Casilina, 57 Roma T. (+39) 06.70703032-33

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