master 1 management of international businessunice.fr/iae/contenus-riches/documents... · resume du...

Master 1 MANAGEMENT OF INTERNATIONAL BUSINESS

SYLLABI

Titre du cours :

Course title:

Nombre d'heures : 24 h

Lecture hours:

RESUME DU COURS / COURSE OVERVIEW

PRE-REQUIS / PREREQUISITES

COMPETENCES ACQUISES A LA FIN DU COURS / LEARNING OBJECTIVES

EVALUATION (CONTROLE CONTINU = MIN. 2 EPREUVES) / ASSESSMENT AND GRADING ( Min. 2 tests )

Pourcentage / Weight Type

Epreuve 1 / Assessment n° 1 10% Assiduité

Epreuve 2 / Assessment n° 2 20% Ecrit Ccontinu



Epreuve 5 / Assessment n° 5 30% Ecrit final

TOTAL 100%

REFERENCES BIBLIOGRAPHIQUES ET SUPPORTS PEDAGOGIQUES / BIBLIOGRAPHY AND SUPPORT MATERIALS

Type Libellé / Details (indiquez le code ISBN pour les ouvrages / Please insert ISBN code for books )

MASTERMaster International Trade

Environnement juridique international des affaires

Le cours se proposera d'étudier les grandes thématiques suivantes :

- les normes juridiques qui constituent le socle de la matière

- l'Organisation Mondiale du Commerce (OMC)

- les opérateurs du commerce international (sociétés et Etats)

- les opérations du commerce international (vente, transport, distribution, sous-traitance, droits de propriété intellectuelle)

- le contentieux du commerce international (arbitrage)

Intérêt pour les problématiques de cross-culturalité, de responsabilité juridique et sociale des entreprises.

Approche globalisante du droit international des affaires.

Maîtriser les techniques juridiques et de négociation en milieu international.

Comprendre les enjeux juridiques du commerce international et européen.

Cerner les risques juridiques inhérents à toute gestion de projet dans un environnement multiculturel.

Titre du cours :

Course title:

Nombre d'heures : 24,00

Lecture hours:






Epreuve 1 / Assessment n° 1 60% Examen écrit individuel

Epreuve 2 / Assessment n° 2 40% Dossier en groupe

Epreuve 3 / Assessment n° 3



TOTAL 100%



Management of international business

MASTER

Recommandé/Recommended

Facultatif / Optional

This course concerns the application of marketing tools in an intercultural environment. The following topics will be

developed: cultural issues and marketing decisions; international market research; market entry strategies; international

product, pricing, distribution and communication policies; organisation of international activities.

Basics in marketing.

Marketing facing different cultures

Understand the effects of cultural issues on marketing decisions,

Develop the ability to undertake international market studies,

Gain knowledge of market entry strategies,

Take marketing-mix decisions in an intercultural perspective,

Gain an appreciation of the cultural diversity in the global business environment.

Ghauri, P. & Cateora, P. (2014), International Marketing, McGraw-Hill. / 77148150

Mayrhofer, U. (2012), Marketing international, 2nd ed., Economica. / 2717864954

Titre du cours :

Course title:

Nombre d'heures : 20h

Lecture hours:






Epreuve 1 / Assessment n° 1 10% attendance

Epreuve 2 / Assessment n° 2 10% participation

Epreuve 3 / Assessment n° 3 30% presentation

Epreuve 4 / Assessment n° 4 50% business plan


TOTAL 100%



famous people youtube speeches


MASTER

website links

magazine articles

Thinking outside the box is the key statement for this course. Candidates shall consider the organisation of the job world by applying their

ideas and their skills. Team work will be the best exercise to manage different realities affecting varied domains.

Students attending this course will be required to have adequate grammar knowledge and medium level fluency skills. Higher level

students’ performances will definitely result in excellent presentations and business activities. ➢

BUSINESS ENGLISH

A business oriented English course designed for open minded students who are attracted by different domains. The language of

Shakespeare in effective communication realities such as companies, associations, professional scenarios of any kind dealing with a range of

different business topics

Topics and vocabulary lists – YouTube role plays and movie examples

Titre du cours :

Course title:


Lecture hours:






Epreuve 1 / Assessment n° 1 50% Ecrit / Written test


Epreuve 3 / Assessment n° 3 10% Présence / Attendance

Epreuve 4 / Assessment n° 4 10% Participation


TOTAL 100%




MASTER

Obligatoire / Mandatory

Facultatif / Optional

This course will introduce students to the major theoretical and applied debates, as well as major moral puzzles and challenges in the field

of global ethics. Drawing on interdisciplinary perspective and thematic issues in the fields of international politics, business,

communications and law, the course will challenge students to reflect on major ethical theories and traditions, as well as core problems

such as corporate governance, global distributive justice, media ethics and legal dimensions of ethics.

None

Business Ethics and Globalisation

Students should be able to analyze the various effects of globalization on business ethics, study and assess alternatives to international

development and globalization challenges, understand and explain the major theoretical and applied debates, and resolve major moral

puzzles and challenges in the field of business ethics and globalization.

Hutchings K., Global Ethics, ISBN-13: 978-0745636825

Graham G., Ethics and International Relations, ISBN-13: 978-1-405-15938-8

Titre du cours :

Course title:


Lecture hours:











TOTAL 100%


Type Libellé / Details Code ISBN

Country Risk Analysis is a broad concept that includes an underlying combination of Sovereign,

Political, Economic and Financial components. In times of uncertainty and complexity for the

international businesses and investments, CRA is becoming a strategic tool in the decision making

process regarding export, foreign direct investments, international expansion and M&A. The course

aims at providing students with a solid understanding of the CRA concept, Why and How it's done, with

practical applications and case studies.

Not required.


MASTER

Country Risk Analysis

At the end of the course, the student is expected to be able to assess country risk situations with

regard to cross-border investments, trade and lending purposes, and identify risks and opportunities.

Recommandé/RecommendedWorld Bank- Doing Business, Transparency International Report (2013)

Risk, uncertainty and profit - Book by Frank Knight (1921)Recommandé/Recommended

Recommandé/RecommendedThe Black Swan - Book by Nassim Taleb (2007)

Titre du cours :

Course title:


Lecture hours:






Epreuve 1 / Assessment n° 1 10% Présentation / Presentation

Epreuve 2 / Assessment n° 2 40% Group presentation

Epreuve 3 / Assessment n° 3 50% Case study



TOTAL 100%



Book Chris Voss - RH Business Books - Never split the difference (Negotiating as if your life depended on it).


MASTER

Book

Book

The course is aimed at giving students some awareness on issues they will face in multi-cultural business environments with a focus on

communication and management in cross-cultural groups or organisations. It covers the following topics : Definitions of culture generally

accepted by experts of the domain (Schein, Adler, Hall, Hofstede, Trompenaars...). Notion of cultural layers. Cultural dimensions devised by

Hofstede and the GLOBE project, leading to Cultural clusters. Business cultures in the different clusters. Cultural dimensions to take into

account in cross-cultural management, as defined by Trompenaars. Business communication accross cultures and barriers to intercultural

communication. International negotiation.

None, apart from being admitted as master student in int'l business / trade.

Cross Cultural Communication and International Negotiation

Awareness of cross cultural issues and points to be taken into account when dealing with / managing international business environments,

projets and organisations.

Browaeys & Price - Pearson - Understanding cross-cultural management.

Hofstede - Mc Graw Hill - Cultures and organizations.

Titre du cours :

Course title:

Nombre d'heures : 24 h

Lecture hours:






Epreuve 1 / Assessment n° 1 10% Assiduité


Epreuve 3 / Assessment n° 3 45% Ecrit Final



TOTAL 100%



MASTERM1 MIB

Environnement juridique international des affaires

Le cours se proposera d'étudier les grandes thématiques suivantes :

- les normes juridiques qui constituent le socle de la matière

- l'Organisation Mondiale du Commerce (OMC)

- les opérateurs du commerce international (sociétés et Etats)

- les opérations du commerce international (vente, transport, distribution, sous-traitance, droits de propriété intellectuelle)

- le contentieux du commerce international (arbitrage)

Intérêt pour les problématiques de cross-culturalité, de responsabilité juridique et sociale des entreprises.

Approche globalisante du droit international des affaires.

Maîtriser les techniques juridiques et de négociation en milieu international.

Comprendre les enjeux juridiques du commerce international et européen.

Cerner les risques juridiques inhérents à toute gestion de projet dans un environnement multiculturel.

Titre du cours :

Course title:


Lecture hours:







Epreuve 2 / Assessment n° 2 40% Travail de groupe / Team work




TOTAL 100%



MASTER



This course explores the topics of Globalization and Macro Trends and Perspectives which aim to provide to the students a broad

understanding of the opportunities and challenges of Globalization and New Trends such as digital transformation, artificial intelligence,

and the expansion of new markets and untapped business growth opportunities but also population ageing, instability, financial crises, and

financial innovation, growing economic inequality, global imbalances, rising debt levels, rise of populism, protectionism, and risks of

political disintegration, and the rise of new economic and geopolitical powers.

None

GLOBALIZATION TRENDS AND PERSPECTIVES

Assess economic, megatrends, and major social and geopolitical developments that are shaping our present and future. Identify and

examine effective economic development opportunities versus unsustainable economic practices; Appraise and apply ranking tools;

Critically assess key aspects of economic and global business scenarios for a more effective business planning process.

Pezzuto, I. (2019) Lecturer's Reading Package, ISTUD Publishing

Wild, J. (2018). International Business: The Challenges of Globalization (9th Edition), Pearson

Recommandé/RecommendedHill, C., Hult, G. (2018). International Business: Competing in the Global Marketplace. McGraw-Hill Education 12th.

edition


Titre du cours :

Course title:


Lecture hours:






Epreuve 1 / Assessment n° 1 40% Présentation / Presentation

Epreuve 2 / Assessment n° 2 40% Etude de cas / Case study




TOTAL 100%




MASTER

978-0-07-166418-9

978-1-61039-276-1

This course explores different aspects of intercultural HR management as:

1. Impact of globalization on HR Process and intercultural management.

How culture shapes Human Resource management practices in international and global /matrix organizations.

2. How to create and manage an intercultural team

How culture influences the way that individuals behave.

3. How to manage global mobility and global leadership

1. Human resources Management: basics

2. Exposure to multicutural environment

Intercultural Human Resource Management

This course explores different aspects of intercultural HR management, including how to create intercultural teams, global leadership,

global mobility,.....

Students attending this course, will have a richer understanding of the concept of culture, and how culture influences the way that

individuals behave.

They will also get a deeper knowledge about how culture shapes Human Resource management practices in international and global

/matrix organizations

Cultures and organizations, Software of the mind -Geert Hofstede, Gert Jan Hosfsted, Michael Minkov

The culture Map, Erin Meyer

International Human Resource Management: Managing People in a Multinational Context,

Peter J. (Peter J. Dowling) Dowling, Marion Festing, Allen Engle

Contemporary Leadership and Intercultural Competence: Exploring the Cross-Cultural Dynamics Within

Organizations [Broché]

Titre du cours :

Course title:


Lecture hours:











TOTAL 100%



MASTER



This course explores the topic of International Economics and Globalization from both a Macroeconomic perspective (looking at the

overarching nature of the global economy, its recurrent crises and the flows that govern economic fluctuations), and a bottom up

microeconomic perspective in which competitiveness is determined. The course probes the ultimate determinants of a nation's or region's

productivity, rooted in the strategies and operating practices of locally-based firms, the vitality of clusters, and the quality of the business

environment in which competition takes place.

None

INTERNATIONAL ECONOMICS AND GLOBALIZATION

Examine the nature of financial crises and their impact on the Global Economy across regions, industries and governments as well as

concepts of development and poverty; Identify and analyse determinants of global competitiveness, from both a macroeconomic

perspective and a microeconomic one; Assess economic strategies through economic and developmental analyses. Conduct in-depth

research on clusters and and cluster development policies on a global level; Identify and examine effective economic development versus

unsustainable economic practices; Appraise and apply ranking tools; Critically assess key aspects of economics and its primary theoretical

underpinnings.

Pezzuto, I. (2019) Lecturer's Reading Package, ISTUD Publishing

Schiller, B. and Hill, C. (2018). The Economy Today. McGrawHill Higher Education 15th edition

Wild, J. (2018). International Business: The Challenges of Globalization (9th Edition), Pearson



Krugman, p., Obstfeld, M. Melitz, M. (2017). International Economics: Theory and Policy (Global Edition), Pearson


Titre du cours :

Course title:


Lecture hours:






Epreuve 1 / Assessment n° 1 20% Participation & presence

Epreuve 2 / Assessment n° 2 30% Written test

Epreuve 3 / Assessment n° 3 50% Final exam



TOTAL 100%




MASTER

Newspaper & Magazine

The course will cover the how tax is used to fund government expenditure. It will cover the different types of taxes that are levied by

governments and how the effect of taxation can encourage companies to establish subsidiaries in countries that offer favourable tax

regimes or discourage companies in companies that have unfavorable tax regimes.

None

INTERNATIONAL TAXATION

By the end of the course students will understand the different types of taxes(on earned and unearned income, profits, capital gains,

witholding etc.) and the impact they have on business/company decisions. They will understand the signicant impact that taxes can have on

net income and how to make business decisions taking account of the impact of taxes in a country and worldwide.

International New York Times, Financial Times. The Economist.

Titre du cours :

Course title:


Lecture hours:











TOTAL 100%



This course concerns the application of marketing tools in an intercultural environment. The following topics will be

developed: cultural issues and marketing decisions; international market research; market entry strategies; international

product, pricing, distribution and communication policies; organisation of international activities.

Basics in marketing.


MASTER

Marketing facing different cultures

Understand the effects of cultural issues on marketing decisions,

Develop the ability to undertake international market studies,

Gain knowledge of market entry strategies,

Take marketing-mix decisions in an intercultural perspective,

Gain an appreciation of the cultural diversity in the global business environment.

Facultatif / Optional Mayrhofer, U. (2012), Marketing international, 2nd ed., Economica. 2717864954


Mayrhofer, U. & Roederer, C. (2016), "Swatch" case-study, CCMP.

Recommandé/RecommendedGhauri, P. & Cateora, P. (2014), International Marketing, McGraw-Hill. 77148150

Mayrhofer, U. & Roederer, C. (2018), "Lacoste" case-study, CCMP.

Mayrhofer, U. & Roederer, C. (2016), "Zara" case-study, CCMP.



Titre du cours :

Course title:

Nombre d'heures : 12H

Lecture hours:






Epreuve 1 / Assessment n° 1 50% devoir sur table

Epreuve 2 / Assessment n° 2 50% devoir sur table




TOTAL 100%




MASTER

Ce cours est une présentation du référentiels IAS/IFRS pour non spécialistes. Dans une première partie, il est évoqué les raisons de

l'harmonisation internationale des normes, compte tenu des différences importantes dans les systèmes comptables nationaux. Il est

également présenté l'IASB, l'organisme de normalisation internationale, et le cadre conceptuel auquel il se réfère. Dans une deuxième

partie, plus partique, les étudiants, apprennent à rechercher des informations dans les comptes IFRS d'un grand groupe, en prenant pour

application la norme IAS 38, relative aux immobilisations incorporelle (marques, brevets, logiciels...goodwvill).

Des notions de comptabilité générale de base

Normes comptables internationales

A la fin du cours, l'étudiant comprendra à quoi correspondent les normes comptables internationales et sera en mesure de retrouver

certaines informations dans les états financiers

Titre du cours :

Course title:


Lecture hours:











TOTAL 100%



Management of international businessMASTER


The course is aimed at increasing students' awareness of the importance of the European Union institutions and legal system for

international business and trade. After a first theoretical section dedicated to the history of the European Union and its institutions, the

course will provide a more practical insight on the funding opportunities provided by the Union and its lobbying mechanisms. As an

integral part of the course, a scenario will be defined and the students will be requested to develop a lobbying strategy within it.

General knowledge of the history of European integration and its institutions, their role and functioning rules

The European Union legal system

Awareness of the importance of knowing the European institutions and legal system when doing international business and trade.

Practical knowledge of the opportunities provided by the European Union to support European business and of the lobbying mechanisms

needed to promote economic interests at the EU level.

Any academic text on the history of the European integration and its legal system

Titre du cours :

Course title:


Lecture hours:








Epreuve 3 / Assessment n° 3 20% QCM / Multiple choice test

Epreuve 4 / Assessment n° 4 40% Oral / Oral test


TOTAL 100%



LA VEILLE TECHNOLOGIQUE ET L'INTELLIGENCE ÉCONOMIQUE (PUF – Que sais-je) 978-2-13-061362-6

978-2-01-244635-9LE GUIDE DE L'INTELLIGENCE ÉCONOMIQUE (Hachette – Routard)Recommandé/Recommended



MASTER

Veille stragégique en environnement international

– Compréhension des enjeux liés à la veille stratégique en général

– Compréhension des mécanismes permettant à l'entreprise de prendre un part active à la maîtrise de son environnement

et d'influer sur ses évolutions

– Savoir analyser un problème révélé par la veille stratégique et suggérer une réponse appropriée de l'entreprise

Quelle que soit sa taille, l'entreprise doit prendre en compte son environnement, à la fois national, régional et international.

Elle doit pouvoir réagir à ses évolutions, les anticiper, parfois même les susciter, pour assurer sa compétitivité et son

développement voire, dans certains cas, sa survie.

Le cours a pour objectif de faire prendre conscience des facteurs extérieurs susceptibles d'influer sur la vie de l'entreprise et

des moyens qui peuvent être mis en œuvre pour agir et non subir. Il s'appuiera sur des exemples concrets tirés du secteur

de l'industrie musicale dans le contexte de l'évolution des normes et des législations européennes et internationales.

Connaissance de base des institutions européennes et onusiennes et de leur fonctionnement.

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