mass communications consumption
DESCRIPTION
Everyone in American society is a consumer of mass communication. You can use critical thinking to be a more literate and skeptical consumer.TRANSCRIPT
MASS COMMUNICATIONS EXERCISE
Communications 101Gary A. Daniel
YOU ARE A “MASS MEDIA CONSUMER” Sometimes voluntarily Sometimes involuntarily Either way you should consume
CRITICALLY
WHY DO PEOPLE BLOG?
To correct… Or Fill voids…
Of traditional mainstream media
CRITICAL THINKING…
…is the ability to analyze, hypothesize, synthesize, and criticize
ANALYZING A MASS COMMUNICATION MESSAGE
being able to break it down into its surface text or meanings and its underlying subtexts
ANALYZING
Facts are informational claims that are verifiable and are likely to achieve relatively widespread consensus on their validity
Inferences are general conclusions intended to represent some set of specific examples, facts, observations, or experiences
HYPOTHESIZING
is the ability to draw message out to their implications and engage in what-if scenarios
SYNTHESIZING
is the ability to reassemble mass communication messages into a coherent whole after they have been analyzed
CRITICIZING
is the ability to apply standards of evaluation to a message to determine its value
SKEPTICISM
is a healthy tendency to delay forming an opinion until you can complete a more thorough processing of the message
COUNTER ARGUING
is the ability to identify and construct persuasive discourse against the text and subtexts of media message
PARADIGM SHIFT FROM MASS TO SOCIALMEDIA
Clay Shirky believes that new technologies enabling loose collaboration — and taking advantage of “spare” brainpower — will change the way society works.
WHO CREATED THIS MESSAGE?
All messages are 'constructed.'
WHAT CREATIVE TECHNIQUES ARE USED TO ATTRACT MY ATTENTION?
Media messages are constructed using a creative language with its own rules.
HOW MIGHT DIFFERENT PEOPLE UNDERSTAND THIS MESSAGE DIFFERENTLY FROM ME?
Different people experience the same media message differently.
WHAT LIFESTYLES, VALUES AND POINTS OF VIEW ARE REPRESENTED IN, OR OMITTED FROM, THIS MESSAGE?
Media have embedded values and points of view.
WHY IS THIS MESSAGE BEING SENT? Media messages are organized to
gain profit and/or power.