Mass Communications Consumption

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Post on 04-Dec-2014




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Everyone in American society is a consumer of mass communication. You can use critical thinking to be a more literate and skeptical consumer.


  • 1. Communications 101
    Gary A. Daniel
    Mass communications exercise

2. YOU are a mass media consumer
Sometimes voluntarily
Sometimes involuntarily
Either way you should consume CRITICALLY
3. Why do people blog?
To correct
Or Fill voids
Of traditional mainstream media
4. Critical thinking
is the ability to analyze, hypothesize, synthesize, and criticize
5. Analyzing a mass communication message
being able to break it down into its surface text or meanings and its underlying subtexts
6. Analyzing
Facts are informational claims that are verifiable and are likely to achieve relatively widespread consensus on their validity
Inferences are general conclusions intended to represent some set of specific examples, facts, observations, or experiences
7. Hypothesizing
is the ability to draw message out to their implications and engage in what-if scenarios
8. Synthesizing
is the ability to reassemble mass communication messages into a coherent whole after they have been analyzed
9. Criticizing
is the ability to apply standards of evaluation to a message to determine its value
10. Skepticism
is a healthy tendency to delay forming an opinion until you can complete a more thorough processing of the message
11. Counter arguing
is the ability to identify and construct persuasive discourse against the text and subtexts of media message
12. Paradigm Shift from mass to socialmedia
Clay Shirky believes that new technologies enabling loose collaboration and taking advantage of spare brainpower will change the way society works.
13. Who created this message?
All messages are 'constructed.'
14. What creative techniques are used to attract my attention?
Media messages are constructed using a creative language with its own rules.
15. How might different people understand this message differently from me?
Different people experience the same media message differently.
16. What lifestyles, values and points of view are represented in, or omitted from, this message?
Media have embedded values and points of view.
17. Why is this message being sent?
Media messages are organized to gain profit and/or power.


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