mashups, mindshare and money
DESCRIPTION
A presentation made on India's first Yahoo! Pipe's camps regarding Mashups, future, mindshare and monetization possibilities. This presentation talks about the present status of Mashups worldwide, their progress, monetization possibilities and potential threats of shaping up as an industry by itselfTRANSCRIPT
Mashups, Mindshare & Money
R.L.NarayananDirector
Equvia Webservices
About MeFounder & Director for 360 Degree Interactive /
Equvia WebservicesBuilt a Visual collaboration product with Indian
development teamWorked with enterprise customers like Intel,
Microsoft, Hindustan Level and othersCo-lead organizer in Proto – A showcase for
technology startups in IndiaBlogger, Technologist, Financial Planner, Semantic
Web Evangelist, Geek-by-heart and not by code
04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 2
API is the new HTMLData is the new Adobe PhotoshopSOAP, REST, variants of XML-RPC are all data
distribution mechanism and will be the defacto language of the future
04/08/23
Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com 3
Mashups
04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 4
Mashups - Mindshare
04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 5
Mashups - Mindshare
04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 6
Overview of Mashup economyIts too Geeky to understand and codeAPIs are controlled by large companies,
without any common, clear SLAsDeveloper Egomania Most of the mashup’s are fun & not businessCommon user enabling is too far awayNo critical mass to achieve recognition Very less commercial value in APIs [Stock Mkt
Data, Local Business on Maps]
04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 7
All Great. SHOW ME MONEY.
04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 8
04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 9
Money in MashupsMaking money in Mashups are real
hardThere are fewer companies / small firms
making money on MashupsThe future of making money in mashups lies in
3 areasContextual mapping of local advertising
on MapsData mashups, which enables e-
commerce [Stock Data, Amazon Book sales, eBay auction items]
Prime industries target– Automobiles, Healthcare, Manufacturing, Real Estate
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Money in MashupsEnterprise Data distribution, mash-ups to make money
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Money in MashupsHousing sector using Maps [Microsoft Maps & Zillow]
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Money in MashupsLocal advertising based on street maps [Yahoo]
Mashups are great, but a long way to goThere is money in it, lying in niche areasMashup Economy is small with very small
playersMashups alone can’t be run as a business for
many peopleThe present APIs lack depth, vision in terms of
distributed data for mashups to grow and be an industry by itself
04/08/23
Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com 13
Summary
04/08/23
Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com 14
Questions / Answers
Thanks.
Contact: [email protected] www.360in.com