mashups, mindshare and money

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Mashups, Mindshare & Money R.L.Narayanan Director Equvia Webservices

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A presentation made on India's first Yahoo! Pipe's camps regarding Mashups, future, mindshare and monetization possibilities. This presentation talks about the present status of Mashups worldwide, their progress, monetization possibilities and potential threats of shaping up as an industry by itself

TRANSCRIPT

Page 1: Mashups, Mindshare and Money

Mashups, Mindshare & Money

R.L.NarayananDirector

Equvia Webservices

Page 2: Mashups, Mindshare and Money

About MeFounder & Director for 360 Degree Interactive /

Equvia WebservicesBuilt a Visual collaboration product with Indian

development teamWorked with enterprise customers like Intel,

Microsoft, Hindustan Level and othersCo-lead organizer in Proto – A showcase for

technology startups in IndiaBlogger, Technologist, Financial Planner, Semantic

Web Evangelist, Geek-by-heart and not by code

04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 2

Page 3: Mashups, Mindshare and Money

API is the new HTMLData is the new Adobe PhotoshopSOAP, REST, variants of XML-RPC are all data

distribution mechanism and will be the defacto language of the future

04/08/23

Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com 3

Mashups

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04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 4

Mashups - Mindshare

Page 5: Mashups, Mindshare and Money

04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 5

Mashups - Mindshare

Page 6: Mashups, Mindshare and Money

04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 6

Overview of Mashup economyIts too Geeky to understand and codeAPIs are controlled by large companies,

without any common, clear SLAsDeveloper Egomania Most of the mashup’s are fun & not businessCommon user enabling is too far awayNo critical mass to achieve recognition Very less commercial value in APIs [Stock Mkt

Data, Local Business on Maps]

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04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 7

All Great. SHOW ME MONEY.

Page 8: Mashups, Mindshare and Money

04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 8

Page 9: Mashups, Mindshare and Money

04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 9

Money in MashupsMaking money in Mashups are real

hardThere are fewer companies / small firms

making money on MashupsThe future of making money in mashups lies in

3 areasContextual mapping of local advertising

on MapsData mashups, which enables e-

commerce [Stock Data, Amazon Book sales, eBay auction items]

Prime industries target– Automobiles, Healthcare, Manufacturing, Real Estate

Page 10: Mashups, Mindshare and Money

04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 10

Money in MashupsEnterprise Data distribution, mash-ups to make money

Page 11: Mashups, Mindshare and Money

04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 11

Money in MashupsHousing sector using Maps [Microsoft Maps & Zillow]

Page 12: Mashups, Mindshare and Money

04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 12

Money in MashupsLocal advertising based on street maps [Yahoo]

Page 13: Mashups, Mindshare and Money

Mashups are great, but a long way to goThere is money in it, lying in niche areasMashup Economy is small with very small

playersMashups alone can’t be run as a business for

many peopleThe present APIs lack depth, vision in terms of

distributed data for mashups to grow and be an industry by itself

04/08/23

Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com 13

Summary

Page 14: Mashups, Mindshare and Money

04/08/23

Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com 14

Questions / Answers

Thanks.

Contact: [email protected] www.360in.com